(2013·高考山东卷)I used to be a very self?centered personbut in the past two years I have really changed.I have started to think about other people ____ I think about myself.I am happy that I am becoming a ____ person.

I think my ____ started when I was at Palomar College.At firstI just wanted to get my ___ and be left alone.I thought I was smarter than everyone elseso I hardly ever ___ to anyone in my classes.By the end of my first semesterI was really ____.It seemed as if everyone but me had made friends and was having fun.So I tried a(n)____.I started asking people around me how they were doingand if they were having trouble I ____ to help.That was really a big ____ for me.By the end of the yearI had several new friendsand two of ____ are still my best friends today.

A bigger cause of my new ____howevercame when I took a part?time job at Vista Nursing Home.One old lady there who had Alzheimer’s disease became my ____.Every time I came into her roomshe was so ____ because she thought I was her daughter.Her real daughter never ____ herso I took her place.She let me ____that making others feel good made me feel good toowhen she diedI was ____but I was also very grateful to her.

I think I am a much ____ person today than I used to beand I hope I will not ____ these experiences.They have ____ me to care about other people more than about myself.I ____ who I am todayand I could not say that a few years ago.

1.A.since?? Bbefore

Cor?? Dunless

2.A.famous? Bsimple

Cdifferent?? Dskilled

3.A.education?? Bcareer

Ctour? Dchange

4.A.balance? Bhomework

Cdegree? Dinterest

5.A.talked?? Bwrote

Clied?? Dreported

6.A.careful? Blonely

Ccurious? Dguilty

7.A.argument?? Bgame

Cexperiment?? Ddefence

8.A.dared?? Boffered

Chesitated?? Dhappened

9.A.dream?? Bproblem

Cduty?? Dstep

10.A.us? Bwhich

Cthem?? Dwhom

11.A.attitude?? Bhobby

Chope?? Dluck

12.A.friend? Bpartner

Cguide?? Dguest

13.A.polite? Bhappy

Cstrange?? Dconfident

14.A.bothered?? Banswered

Cvisited?? Dtrusted

15.A.explain? Bguess

Cdeclare? Dsee

16.A.homeless? Bheartbroken

Cbad?tempered?? Dhopeless

17.A.quieter? Bbusier

Cbetter?? Dricher

18.A.forget?? Bface

Cimprove?? Danalyze

19.A.forced?? Bpreferred

Cordered?? Dtaught

20.A.miss? Blike

Cwonder?? Dexpect

 

(2013·高考山东卷,D)Sparrow is a fast?food chain with 200 restaurants.Some years agothe group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of decliningthe chain was generally in an unhealthy state.With more and more fast?food concepts reaching the marketthe Sparrow menu had to struggle for attention.And to make matters worseits new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two yearsuntil a new CEOCarl Pearsondecided to build up its market share.He did a surveywhich showed that consumers who already used Sparrow restaurants were extremely positive about the chainwhile customers of other fast?food chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand.The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants.Pearson resistedarguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to successrather than customers’ spending power.Finallythe owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast?food industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific productthe intention was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image.For examplehe offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额)

These efforts paid offand Sparrow soon became one of the most successful fast?food chains in the regions where it operated.

1.Which was one of the problems Sparrow faced before Pearson became CEO?

AThe number of its customers was declining.

BIts customers found the food unhealthy.

CIt was in need of financial support.

DMost of its restaurants were closed.

2.What does the underlined word“them”in Paragraph 2 refer to?

ACustomers of Sparrow restaurants.

BSparrow restaurants.

CCustomers of other fast?food chains.

DOther fast?food chains.

3.For what purpose did Pearson start the advertising campaign?

ATo build a good relationship with the public.

BTo stress the unusual tradition of Sparrow.

CTo learn about customers’spending power.

DTo meet the challenge from Marcy’s restaurants.

4.The TV ads of Sparrow ________.

Achanged people’s views on pop stars

Bamused the public with original songs

Cfocused on the superiority of its products

Dinfluenced the eating habits of the audience

5.What was Pearson’s achievement as a CEO?

AHe managed to pay off Sparrow’s debts.

BHe made Sparrow much more competitive.

CHe helped Sparrow take over a company.

DHe improved the welfare of Sparrow employees.

 

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