【题目】Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.

Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.

Pearson faced a battle over the future of the Sparrow brand. The chains owner now favored rebranding Sparrow as Marcys restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers speeding power. Finally, the owner accepted his idea.

The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.

Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额).

These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.

1What does the underlined word them in Paragraph 2 refer to?

A. customers of Sparrow restaurants

B. Sparrow restaurants

C. customers of other fast-food chains

D. other fast-food chains

2For what purpose did Pearson start the advertising campaign?

A. To build a good relationship with the public.

B. To stress the unusual tradition of Sparrow.

C. To learn about customers spending power.

D. To meet the challenge from Marcys restaurants.

3What was Pearsons achievement as a CEO?

A. He managed to pay off Sparrows debts.

B. He made Sparrow much more competitive.

C. He helped Sparrow take over a company.

D. He improved the welfare of Sparrow employees.

【题目】

There was a story many years ago of a school teacher Mrs. Thompson. She told the children on the first day that she loved them all the same. But that was a lie. There in the front row was a little boy named Teddy Stoddard. He didn't play well with the other children and he always needed a bath. She did not like him.

Then Mrs. Thompson got to know that Teddy was actually a very good boy before the death of his mother. Mrs. Thompson was ashamed of herself. She felt even worse when, like all her other students, Teddy brought her a Christmas present too. It was his mother's perfume (香水).

Teddy said, “Mrs. Thompson, today you smell just like my Mom used to.” After the children left she cried for at least an hour. On that very day, she stopped teaching reading, writing and math. Instead, she began to teach children.

Mrs. Thompson paid particular attention to Teddy. The boy's mind seemed to come alive. The more she encouraged him, the faster he improved. By the end of the sixth grade, Teddy had become one of the smartest children in the class.

Six years went by before she got a note from Teddy. He wrote that he had finished high school, third in his class, and she was still the best teacher he ever had in his whole life. He went to college. Mrs. Thompson got two more letters from him with the last one signed “Theodore F. Stoddard, M. D. (医学博士”.

The story doesn't end there. On his wedding day, Dr. Stoddard whispered in Mrs. Thompson's ear, “Thank you, Mrs. Thompson, for believing in me. You made me feel important and showed me that I could make a difference. "

Mrs. Thompson, with tears in her eyes, whispered back, “Teddy, you have it all wrong. You were the one who taught me that I could make a difference. I didn't know how to teach until I met you. "

【1】 In what way did Mrs. Thompson change?

A. She taught fewer school subjects.

B. She became stricter with her students.

C. She no longer liked her job as a teacher.

D. She cared more about educating students.

【2】 Why did Teddy thank Mrs. Thompson at his wedding?

A. She had kept in touch with him.

B. She had given him encouragement.

C. She had sent him Christmas presents.

D. She had taught him how to judge people.

【题目】

Roberta appeared on the stage. She took a deep breath and began to 【1】 . Now she was Portia, a strong-willed 【2】 in Shakespeare's The Merchant of Venice. The theater was filled with people. She was speaking with a power she had never before experienced, the words flowing 【3】 from her. 【4】 ,Roberta had never acted in her life before the audition(选拔试演). She 【5】 being in front of other people. She was very 【6】 at school. She had never thought she was good enough at anything to 【7】 much attention. She stayed mostly to herself, making 【8】 friends. She had excellent grades, 【9】 she always thought that something was missing.

Two weeks before the audition, Roberta's mother had heard about it and _ 【10】 her to join in.

“I can't think of anyone else better suited to 【11】 the part. Remember all the plays you used to act out for us?" Roberta looked down. “I’m not interested.” Her mother wouldn't let the 【12】 drop. " You're just a little scared(害怕). Everyone gets scared. You know you 【13】 do it. The trick is to look past the 【14】 to find the love of what you're doing. "

So Roberta had made an appointment(预约)with the head of the Drama Club. She had read the play and found herself excited by the 【15】 of speaking such rich words. In secret she practiced Portia's part, 【16】 the lines by repeating them over and over. It wasn't hard, she 【17】 every minute of it. Every time she spoke the words, she had a new 【18】 of the lines, as if Shakespeare had written Portia on many levels.

On the day of the audition, she 【19】 two of Portia's famous speeches for the auditors. When she had finished, the head of the Drama Club announced the 【20】 was hers.

A. singB. danceC. speak D. report

A. memberB. actressC. player D. character

A. weaklyB. rapidlyC. smoothlyD. slowly

A. At firstB. In factC. After allD. In all

A. hatedB. enjoyedC. appreciatedD. regretted

A. honestB. shyC. polite D. patient

A. avoidB. focusC. pay D. attract

A. fewB. a fewC. several D. many

A. orB. soC. for D. but

A. forcedB. requestedC. encouragedD. reminded

A. acceptB. playC. offer D. learn

A. roleB. matterC. interestD. grade

A. canB. mustC. may D. should

A. angerB. painC. sadness D. fear

A. purposeB. wayC. ideaD. importance

A. memorizingB. organizing C. checking D. improving

A. disliked B. loved C. expected D. bore

A.consideration B. Description C. selectionD. understanding

A. practicedB. plannedC. performedD. delivered

A. partB. playC. speech D. Position

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网