Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life．In order to shop at the store, he needed to put money into the shopping cart to use it．Annoyed that he had to "pay to shop, " Lasn jammed the coin into the cart so that it wouldn't work．It was an act of rebellion-the first of many-for Lasn．
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo．Eventually, Lasn moved to Canada and for several years produced documentaries(纪录片)for public television．In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest．When he tried to show his ad on TV, though, no station in this area would give him airtime．In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate．
Adbusters produces magazine, newspaper, and TV ads with a social message．Many use humor and irony to make their points：In one, for example, a man chain smokes a brand of cigarettes called "Hope"．In another, a child is dressed in an outfit used in fast-food ads．Next to the child is a note from its mother telling the restaurant to leave her child alone．
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change．Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day", " No Car Day" and "TV Tumdif Week"．Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think．Some pretend to be shoppers．They move items in stores from one shelf to another making it difficult for people to find things easily．Other culture jammers break into large company well sites and jam them so that they become unusable．The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here? " or "Why should I buy this product? "
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too．"A lot of people tell you everything that's wrong but they never say much about how to fix these problems, " says Lasn．"But there is plenty we can do．If you start despairing, you have lost everything．"
Though many TV stations still won't show Adbusters' " uncommercials", some cable TV stations have started to．People all over the world have joined the Culture Jammers Network and are doing their part to promote social change．
(1)
What does the underlined word "rebellion" in Paragraph 1 most probably mean?
[ ]
A．
argument
B．
violence
C．
opposition
D．
protection
(2)
What's the main point of the ad for "Hope" cigarettes?
[ ]
A．
Smoking can help to remove your worries and make you hopeful．
B．
Hopefully, the bad taste of the cigarette can help you to quit smoking．
C．
You are hopeless at abandoning the habit of smoking．
D．
Smoking can ruin you if you are hopelessly addicted to it．
(3)
Some culture jammers break into websites in order to ________．
[ ]
A．
ask people to be thoughtful consumers．
B．
help make the companies better known．
C．
encourage people to think less and buy less
D．
challenge how people react to sudden changes
(4)
It can be inferred from the passage ________．
[ ]
A．
Adbusters Media Foundation was founded to fight against deforestation
B．
More and more people will know about and even become culture jammers
C．
The Culture Jammers Network is made up of annoying trouble makers
D．
People can see some of Adbusters ads on TV stations
(5)
Which of the following best describes what Lasn has done?
The ability to memorize things seems to be a vanishing(消失的)technique．So what can we do to bring out brain cells back into-action? A newly published book on memory, Moomvalking with Einstein：The Art and Science of Remembering Everything, by American journalist Joshua Foer, makes a telling point, one that is an analysis of the importance of memorising events and stories in human history; the decline of its role in modem life; and the techniques that we need to adopt to restore the art of remembering．
As Foer points out, we no longer need to remember telephone numbers．Our mobile phones do that for us．We don't recall addresses either．We send emails from computers that store electronic addresses．Nor do we bother to remember multiplication tables(乘法表)．Pocket calculators do the job of multiplying quite nicely．Museums, photographs, the digital media and books also act as storehouses for memories that once we had to keep in mind．
As a result, we no longer remember long poems or folk stories by heart, feats(技艺)of memory that were once the cornerstones of most people's lives．Indeed, society has changed so much that we no longer know what techniques we should employ to remember such lengthy works．We are, quite simply, forgetting how to remember．
And let's face it, there is nothing sadder than someone who has lost their mobile phone and who finds they cannot even phone home or call their parents or partners because they cannot remember a single telephone number．That is a sad example of loss of personal independence．So, yes, there is a need for us to he able to remember certain things in life．
Therefore, Foer's book outlines the methods that need to be mastered in order to promote our memories and regain the ability to recall long strings of names, numbers or faces．In the process, he adds, we will become more aware of the world about us．
The trick, Foer says, is to adopt a process known as " elaborative encoding", which involves transforming information, such as a shopping list, into a series of "absorbing visual images"．If you want to remember a list of household objects-potatoes, cottage cheese, sugar and other items, then visualise them in an unforgettable manner, he says．Start by creating an image of a large jar of potatoes standing in the garden．Next to it, imagine a giant tub of cottage cheese-the size of an outdoor pool-and then picture Lady Gaga swimming in it．And so on．Each image should be as fantastic and memorable as possible．
Using methods like this, it becomes possible to achieve great feats of memory quite easily, Foer says．It certainly seems to have worked for him：he won the annual US Memory Championships after learning how to memorize 120 random digits in five minutes; the first and last names of 156 strangers in 15 minutes; and a deck of cards in under two minutes．"What I had really trained my brain to do, as much as to memorise, was to be more mindful and to pay attention to the world around, " he says．
These techniques employed by Foer to master his memory were developed by Ed Cooke-a British writer and a world memory championship grandmaster．He acted as Foer's trainer during preparations for the book and helped him achieve his championship performances．" Memory techniques do just one thing：they make information more meaningful to the mind, making the things we try to learn unforgettably bright and amusing, " said Cooke．
(1)
Which of the following is conveyed in this article?
[ ]
A．
People become more independent with modern equipment．
B．
The memory's role in life is declining in modem society．
C．
Memory techniques can make information less meaningful．
D．
Ed Cooke is the first one who benefited from Foer's techniques．
(2)
According to Joshua Foer, people no longer memorize information today because ________．
[ ]
A．
museums can do everything for them．
B．
they no longer have the ability to memorize things．
C．
they have things that can act as storehouses for memories．
D．
it is not necessary to memorize anything in modem life．
(3)
One method of memorizing things mentioned in the passage is to ________．
[ ]
A．
link things to famous pop stars
B．
find the connection between different things
C．
form vivid, unforgettable images of certain things
D．
use advanced digital imaging technology to help
(4)
The underlined word "visualise" in the last paragraph most probably means " ________ "．
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