Question

【题目】In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序) for the preparation of their food, and they insisted on their cooks sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants. The agreement included the right to duplicate(复制) the menu, the equipment, even their red and white buildings with the golden arches(拱门).

Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.

【1】This passage mainly talks about _______.

A. the development of fast food services

B. how McDonald’s became a billion-dollar business

C. the business careers of Mac and Dick McDonald

D. Ray Kroc’s business talent

【2】Mac and Dick managed all of the following businesses except _______.

A. a drive-in B. a theater

C. a cinema D. a barbecue restaurant

【3】We may infer from this passage that _______.

A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.

B. the place the McDonalds chose was the only source of the great popularity of their drive-in

C. forty years ago there were lots of fast-food restaurants

D. Ray Kroc was a good businessman

【4】The passage suggests that _______.

A. creativity is an important element of business success

B. Ray Kroc was the close partner of the McDonald brothers

C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D. California is the best place to go into business

Answer 1

【答案】

【1】B

【2】C

【3】D

【4】A

【解析】试题分析：

【1】考查主旨大意。根据最后一段的In 1976, McDonald’s had over＄1 billion in total sales.可知：全文围绕着麦当劳的总销售额达10亿美元的商业发展过程。故选B。

【2】考查细节理解。根据第一段的They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in.可知：他们经营他们自己的公司多年来,有一个剧场,然后烤肉餐厅,然后另一个免下车餐馆。文章没提拥有a cinema，故选C。

【3】考查推理判断。根据第二段的They were content with this modest success until they met Ray Kroc.可知： Ray Kroc能够发现商机，并把麦当劳壮大，可知：他是一个优秀的商人。故选D。

【4】考查细节理解。根据第二段的Their new drive-in became surprisingly popular, particularly for lunch.他们的新型的免下车餐馆变得异常火爆,尤其是吃午饭。可知：创新是商业获得成功的重要因素。故选A。