题目内容

A new study finds that our brains are wired to make music-color connections depending on how the music makes us feel. Mozart’s “Flute Concerto No.1 in G Major” is most often associated with bright yellow and orange, whereas his “Requiem in D Minor” is linked to bluish gray, the findings revealed.

US researchers from the University of California, Berkeley, enlisted nearly 100 subjects for a study on music and color. With 37 colors, the UC Berkeley study found that people tend to pair faster-paced music in a major key with lighter, more vivid, yellow colors, whereas slower-paced music in a minor key is more likely to be teamed up with darker, grayer, bluer colors.

“Surprisingly, we can predict with 95 percent accuracy how happy or sad the colors people pick will be based on how happy or sad the music is that they are listening to,” said lead author and UC Berkeley vision scientist Stephen Palmer.

In three experiments, the subjects listened to 18 classical music pieces that varied in pace (slow, medium, fast) and in major VS minor keys. In the first experiment, participants were asked to pick five of the 37 colors that best matched the music to which they were listening. Separately, they rated each piece of music on a scale of happy to sad, strong to weak, lively to dull, and calm to angry.

Next, the research team plans to study particiapants in Turkey where traditional music employs a wider range of scales than just major and minor. “We know that in Mexico and the US the responses are very similar,” Palmer said. “But we don’t yet know about China or Turkey.”

1.What can we know about Mozart’s “Flute Concerto No. 1 G Major”?

A. It is fast in pace.

B. It is slow in pace.

C. It makes us feel upset.

D. It makes us feel optimistic.

2.What did the US researchers find from the result of the new study?

A. There are colors that do not match any music.

B. People tend to connect happy colors to slow-paced music

C. There is a one-to-one connection between music and color.

D. People nearly do the same in picking colors for different music.

3. How did the researchers do the research?

A. By making predictions.

B. By researching journals.

C. By conducting experiments.

D. By studying famous musicians.

4.According to the text, the research mainly deals with __________

A. how colors or music influence our emotions

B. how emotions affect music-color connections

C. why we have different feelings towards music

D. why we have different feelings towards colors

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Key responsibilities:

◆ Manage the whole marketing activities, i.e. brand building, market research and integrated-marketing functions.

◆ Develop and evaluate brand activities including the development of promotional activities, advertising and merchandising.

◆ Obtain market share by developing marketing plans and programs for key brands.

◆ Conduct market and product research; maintain data base by identifying and gathering marketing information.

◆ Understand market/competitor intelligence and cooperate with the sales teams in developing the appropriate marketing strategies.

◆ Keep contacts and exchange of information with regional operations on marketing issues.

◆ Participate in and contribute to the budget and business planning cycle.

◆ Supervise the project to establish company websites.

◆ Complete marketing department operational requirements by scheduling and assigning employees; develop, maintain, evaluate and lead the marketing team of pan-China.

◆ Serve as a member of the senior management team providing input and direction on the company’s strategic and operational goals and objects.

Requirements:

◆ University degree or above, MBA is a plus.

◆ At least Bi-lingual: Chinese and English, any other language is a plus.

◆ Strong wits and oral communication skills; analytic skill; active listening.

◆ Good at day to day lead and coach.

◆ More than 10 years working experience in sales and marketing of F&B industry, including at least 5 years management experience; professional in marketing function.

Employer introduction:

Summergate was established in 1999 to import, distribute and market some of the world’s best wines to the Chinese market. Today Summergate represents more than 60 wineries from 12 countries around the world.

With offices in Beijing, Shanghai; Shenzhen, Guangzhou, Macau and now Hong Kong, Summergate services the entire China market. We distribute and market our brands to all the major food and beverage operators in China, establishing solid business partnerships with national hotel groups as well as all China retail chains and fine dining western and Chinese restaurants.

1.According to the passage, the key responsibilities include ________.

A. taking charge of production work

B. working on training programs

C. maintaining data base of marketing information.

D. serving as a network technician

2.Which of the following is NOT a must as the requirements of the employee?

A. A degree of MBA.

B. Marketing experience.

C. Chinese and English.

D. Abilities of speech and listening.

3.What is the meaning of “F&B”?

A. Football and basketball.

B. Festival and business.

C. Fine and brand.

D. Food and beverage.

4.The passage is that ________.

A. Summergate promotes its brand

B. a company markets wines to Chinese

C. Summergate advertises for marketing manager

D. a company introduces its products to retail shops

Apollo

For lovers of the arts, Apollo is a truly necessary magazine. Covering the ages and the great civilizations of the world, Apollo brings you well-illustrated yet academic articles by internationally famous scholars, as well as information on exhibitions and sales. Experience five monthly issues for as little as £5 each.

The Guardian Weekly

The Guardian Weekly gives you a global view with articles from four of the world’s most respected newspapers. Read the news from different views and draw your own conclusions on the stories shaping our world. Try it for 3 months for just £15. 55. Plus get a free copy of The Guardian Year 2003.

New Internationalist

Full of excellent writing and photography, the NI covers one key subject each month, from Terrorism to Poverty to Climate Change. Reporters from around the globe provide you with a comprehensive world view. PLUS:masses of fresh reports and stories to keep you up-to-date on world affairs. 3 months free and free World Map.

The Week

The Week is the only weekly summary giving you the best of the British and foreign newspapers in just 35 pages. Designed to be read in just 1 hour, it provides you with everything you need and want to know. Try The Week now with 13 issues for just £13. 75. If you decide it’s not for you, just tell us within the first 6 weeks and you can get your money back.

1.Which of the following magazines will probably provide you with articles about music and paintings?

A. Apollo.

B. The Week.

C. New Internationalist.

D. The Guardian Weekly.

2.Which of the following would you most probably read if you want to get

information from the world’s most popular newspapers?

A. Apollo & New Internationalist.

B. The Guardian Weekly & The Week.

C. The Guardian Weekly & New Internationalist.

D. Apollo & The Week.

3.The purpose of writing these four texts is to______.

A. tell the readers the latest news

B. introduce the four magazines to new readers

C. show the importance of the four magazines

D. get more readers to subscribe(订阅)

The story began with a young mother who had three sons. Unfortunately, the youngest son developed slow thinking skills, not having the intelligence of his brothers.

With double duty as the mother of the household, she was exhausted, so that the youngest was often the target of anger and annoyance. Bad words, such as “you little fool” and the like, served as a daily meal for the youngest.

The words and curses he got from the mother and ridicule from friends convinced him that he was distressing and embarrassing his family. Every morning he woke up with his own face staring from the mirror reflection, he started to say quietly and sadly, “The fool is going to school.”

As adult citizens, there was compulsory military service which should be lived. Thus, the youngest son also signed up and started to follow the various tests: a medical, physical ability test and other tests. On the day of the announcement, he was called into the board of examiners.

In his mind, he convinced himself that he was the fool and couldn’t pass the tests this time as he entered the room with his head down. It was not expected at all. The tests turned out to have the highest praise from the board of examiners.

“Congratulations, young man! Your test results are incredible! You are really a great and talented young man. ”Words from the board of examiners became the discovery of a new side of himself that was not known in advance. Voice kept echoing in his mind, such as “I, the great man, am in the shower”, “The great man washes his face”, “The talented young man again brushes his teeth” and so on. Confidence and improved self-image came beyond usual.

20 years later, the youngest established himself as a successful businessman who was admired and respected, and received many awards.

The mindset and belief are the power behind the success that is within us. Whatever we think and believe in or minds continuously, it will eventually materialize in reality. That’s the universally applicable law.

1.Why was the youngest often scolded by his mother?

A. He was not as clever as his brothers.

B. He considered himself to be a fool.

C. He didn’t behave himself at school.

D. He didn’t cook meals for his mother.

2.From the story we know that the young mother is ____.

A. selfish and lazy

B. gentle and caring

C. ill-tempered and impatient

D. kind-hearted and diligent

3.What happened to the youngest son later on?

A. He received aid from others.

B. He became an admirable psychologist.

C. He became confident and successful.

D. He developed strange mental diseases.

4. From this passage, the author tells us that____.

A. military service can change a person completely

B. mothers’ attitude toward children is important

C. even a fool can become a successful businessman

D. think big and you will get big results

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