题目内容
13．-I've got a headache again!-Sorry to hear that．Walk to work every day and you'll soon back in ______．（ ）
| A． | situation | B． | condition | C． | position | D． | attention |
分析 --我又头痛了！
--听你那样说真的很难过．每天步行去上班，很快你就会重回状态．
解答 答案：B
解析：A：情景；形势；B：条件；状况；状态；C：位置；D：注意．根据句意"很快你就会重回状态"及所给选项分析可知本题答案为B选项，其余选项均不符合题意．
点评 本题考查名词词义的辨析，做此类题目时一定要清楚各个选项的含义及用法再结合句意确定最终的答案．
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4．Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products．It was seen more as a medium to inform the buyers rather than persuade them to buy．The present day marketers see advertisement as a medium to damage the image of their competitors and their products．This indeed，is an undesirable and an immoral practice．Instead of speaking about their own products，these marketers speak about the drawbacks （often without any basics） of the competing products．
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods．A few such cases are given below．
1．Parachute Coconut Oil vs．V．V．D．Gold
Some time back，the producer of V．V．D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles （the reference was to Parachute coconut oil） was suitable only for un-natural hair．
2．Tata Salt vs．Captain Cook
Tata salt was first iodised （碘处理） salt marketed by an Indian Company．It has been enjoying a good and steady market．Captain Cook，another producer of iodised salt，who entered the market later，had to adopt some strategy to get control of the market．The TV advertisement of Captain Cook stressed on‘Free flow'of their salt when transferred to a container．The producer of Tata Salt retaliated （报复） by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution．
3．Pepsi vs．Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996．When the cricket series was on，the marketers of Pepsi constantly advertised on TV．Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it．
4．Horlicks vs．Complan
Sometime back，the TV advertisement of Complan，a health drink directly attacked Horlicks，which has been in the market for several decades．The claim of Complan was that their brand （which according to them was Brand C） has a higher percentage of ingredients （材料） compared to Brand H （reference was nothing but to Horlicks）．
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors．This，certainly，is not a healthy trend．
Any marketer should only speak about his products and not about his competitors'products．The awareness of consumers has certainly increased over the years and they are no longer easily taken in．There are many consumer products like salt，oil shaving blades etc．But one thing for sure is that offering the same product in a different container will not make the product different．
Mass media like Radio，Television and newspaper should not allow advertisements that tell lies．Legal regulations，in this regard，should also be made stricter．
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods．A few such cases are given below．
1．Parachute Coconut Oil vs．V．V．D．Gold
Some time back，the producer of V．V．D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles （the reference was to Parachute coconut oil） was suitable only for un-natural hair．
2．Tata Salt vs．Captain Cook
Tata salt was first iodised （碘处理） salt marketed by an Indian Company．It has been enjoying a good and steady market．Captain Cook，another producer of iodised salt，who entered the market later，had to adopt some strategy to get control of the market．The TV advertisement of Captain Cook stressed on‘Free flow'of their salt when transferred to a container．The producer of Tata Salt retaliated （报复） by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution．
3．Pepsi vs．Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996．When the cricket series was on，the marketers of Pepsi constantly advertised on TV．Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it．
4．Horlicks vs．Complan
Sometime back，the TV advertisement of Complan，a health drink directly attacked Horlicks，which has been in the market for several decades．The claim of Complan was that their brand （which according to them was Brand C） has a higher percentage of ingredients （材料） compared to Brand H （reference was nothing but to Horlicks）．
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors．This，certainly，is not a healthy trend．
Any marketer should only speak about his products and not about his competitors'products．The awareness of consumers has certainly increased over the years and they are no longer easily taken in．There are many consumer products like salt，oil shaving blades etc．But one thing for sure is that offering the same product in a different container will not make the product different．
Mass media like Radio，Television and newspaper should not allow advertisements that tell lies．Legal regulations，in this regard，should also be made stricter．
| Comparison of the past and the present of advertisements | ||
| In the past | At present | |
| A technique mainly used for offering （71）information | A trick used as a means of unfair （72）competition | |
| The （73）misuseof advertisement | ||
| （74）Examples/Cases | Products | Wrong practices |
| V．V．D．Gold | l When V．V．D Gold attacked the one sold in blue bottles，it （75）referredto Parachute Coconut oil． | |
| Captain Cook | l Captain Cook stressed on their"free flow"when their product was （76）transferredto a container． | |
| Tata Salt | l Tata salt retaliated by warning consumers to be （77）cautious/carefulabout the quality． | |
| Pepsi | l Too much advertisement on TV seemed to say that the cricketers had a （78）preferencefor Pepsi． | |
| Complan | l Brand C claimed that their product was much richer in ingredients in （79）comparisonwith Brand H． | |
| Solutions | （80）Competitors'products．are not allowed to be mentioned in the advertisement． Stricter laws should be made to protect every producers'and consumers'benefits． | |
18．Erik，an athletic child，lost his vision in his early teen．At first he （41）Bto use a walking stick or learn Braille （盲文），（42）A he could do as well as any teenage．He finally came to（43）D his disability，though．He couldn't play the same （44）Cas he used to．But then he discovered wrestling，a sport where （45）B wasn't as important as touch and（46）A．Then，at 16，he discovered rock climbing was like wrestling in some ways．A wrestler and a rock climber（47）Cinformation through touch．Rock climbing（48）D mountain climbing，the greatest challenge of his life．
Erik's teammates say he isn't different from a（49）B mountaineer．The major difference is that he isn't as thin as most climbers．（50）A，his strong upper body，flexibility and mental toughness make him a（n） （51）Dclimber．The only help for Erik's blindness is to place （52）Con his teammates'jackets so that he can follow them（53）B．
Climbing Mount Everest was（54）Afor every climber on every team．The （55）D to the mountain air for Erik was the same as it was for his teammates：（56）A of oxygen causes the heart to beat slower，and the brain doesn't （57）Bas clearly as normal．In some ways，Erik had an advantage（58）C his teammates：as they got near the top，the vision of all climbers was（59）D．So at a certain altitude，all his teammates were like Erik--nearly（60）C．
To climb Mount Everest is an achievement for any athlete．Erik showed his disability wasn't as important as his ability．
Erik's teammates say he isn't different from a（49）B mountaineer．The major difference is that he isn't as thin as most climbers．（50）A，his strong upper body，flexibility and mental toughness make him a（n） （51）Dclimber．The only help for Erik's blindness is to place （52）Con his teammates'jackets so that he can follow them（53）B．
Climbing Mount Everest was（54）Afor every climber on every team．The （55）D to the mountain air for Erik was the same as it was for his teammates：（56）A of oxygen causes the heart to beat slower，and the brain doesn't （57）Bas clearly as normal．In some ways，Erik had an advantage（58）C his teammates：as they got near the top，the vision of all climbers was（59）D．So at a certain altitude，all his teammates were like Erik--nearly（60）C．
To climb Mount Everest is an achievement for any athlete．Erik showed his disability wasn't as important as his ability．
| 41．A．promised | B．refused | C．demanded | D．decided |
| 42．A．insisting | B．praying | C．admitting | D．appealing |
| 43．A．ignore | B．consider | C．overcome | D．accept |
| 44．A．cards | B．parts | C．sports | D．jokes |
| 45．A．appearance | B．sight | C．diligence | D．intelligence |
| 46．A．feel | B．thought | C．smell | D．taste |
| 47．A．give | B．store | C．get | D．exchange |
| 48．A．fell behind | B．lay in | C．depend on | D．led to |
| 49．A．disabled | B．sighted | C．satisfied | D．determined |
| 50．A．However | B．Besides | C．Therefore | D．Otherwise |
| 51．A．amateur | B．optimistic | C．responsible | D．perfect |
| 52．A．ropes | B．flags | C．bells | D．marks |
| 53．A．casually | B．easily | C．eagerly | D．slowly |
| 54．A．challenging | B．compulsory | C．optional | D．comforting |
| 55．A．application | B．limitation | C．adaptation | D．reaction |
| 56．A．lack | B．change | C．supply | D．existence |
| 57．A．survive | B．function | C．recover | D．refresh |
| 58．A．against | B．to | C．over | D．with |
| 59．A．wasted | B．broadened | C．improved | D．restricted |
| 60．A．hopeless | B．dizzy | C．blind | D．dead． |
2．One young person，who was well educated，went to apply for a manager in a big company．The director did the final（41）C．
He discovered the youth was （42）B and felt satisfied．Then the director asked who paid for his school fees．The youth answered，"My mother did it．She worked as clothes （43）B．"
The director requested the youth to （44）C his hands．So the youth did．They were smooth．The director asked，"Have you ever （45）C your mother wash the clothes before？"The youth answered，"Never，my mother always wanted me to （46）A．
"Go and clean your mother's （47）B when you go back today，and then （48）Ame tomorrow morning．"The director said （49）D．
The youth felt that his chance of landing the job was high．When he went back，he （50）C requested his mother to let him clean her hands．However，his tears fell（51）D he cleaned his mother's hands．It was the first time he had （52）C that his mother's hands were so wrinkled（布满皱纹的）．After that，the youth didn't say a word and washed all the remaining clothes for his mother（53）A．That night，Mother and Son（54）D for a very long time，longer than any talk before．
The next （55）A，the youth went to the director's office．The director noticed the tears in the youth's eyes，asked："Please tell me how you（56）B about helping your mother．"The youth said，"Number One，I know now what （57）B is．Without my mother，I wouldn't be successful today．Number Two，by helping my mother，I now realize how （58）Bit is to get something done．Number Three，I've come to realize the （59）A of family relationship．
The director said，"You are （60） D．This is what I'm looking for to be my manager．"
He discovered the youth was （42）B and felt satisfied．Then the director asked who paid for his school fees．The youth answered，"My mother did it．She worked as clothes （43）B．"
The director requested the youth to （44）C his hands．So the youth did．They were smooth．The director asked，"Have you ever （45）C your mother wash the clothes before？"The youth answered，"Never，my mother always wanted me to （46）A．
"Go and clean your mother's （47）B when you go back today，and then （48）Ame tomorrow morning．"The director said （49）D．
The youth felt that his chance of landing the job was high．When he went back，he （50）C requested his mother to let him clean her hands．However，his tears fell（51）D he cleaned his mother's hands．It was the first time he had （52）C that his mother's hands were so wrinkled（布满皱纹的）．After that，the youth didn't say a word and washed all the remaining clothes for his mother（53）A．That night，Mother and Son（54）D for a very long time，longer than any talk before．
The next （55）A，the youth went to the director's office．The director noticed the tears in the youth's eyes，asked："Please tell me how you（56）B about helping your mother．"The youth said，"Number One，I know now what （57）B is．Without my mother，I wouldn't be successful today．Number Two，by helping my mother，I now realize how （58）Bit is to get something done．Number Three，I've come to realize the （59）A of family relationship．
The director said，"You are （60） D．This is what I'm looking for to be my manager．"
| 41．A．election | B．test | C．interview | D．competition |
| 42．A．strong | B．excellent | C．humorous | D．cute |
| 43．A．maker | B．cleaner | C．mender | D．seller |
| 44．A．wash | B．hide | C．show | D．dry |
| 45．A．found | B．let | C．helped | D．watched |
| 46．A．study | B．ignore | C．work | D．rest |
| 47．A．clothes | B．hands | C．feet | D．shoes |
| 48．A．see | B．move | C．recognize | D．answer |
| 49．A．on purpose | B．in patience | C．by chance | D．at last |
| 50．A．carefully | B．nervously | C．happily | D．shyly |
| 51．A．after | B．until | C．because | D．as |
| 52．A．believed | B．sensed | C．noticed | D．expected |
| 53．A．quietly | B．sadly | C．excitedly | D．angrily |
| 54．A．thought | B．slept | C．sat | D．talked |
| 55．A．morning | B．noon | C．afternoon | D．evening |
| 56．A．worried | B．felt | C．brought | D．spoke |
| 57．A．courage | B．appreciation | C．success | D．family |
| 58．A．important | B．difficult | C．different | D．impossible |
| 59．A．value | B．secret | C．type | D．change |
| 60．A．educated | B．respected | C．trusted | D．hired． |