题目内容

 

Businesses are witnessing a difficult time, which has in turn produced influence on consumers’ desire to go green. However, shoppers are still laying stress on environmental concerns.

Two thirds of customers say that environmental considerations inform their purchases to the same degree as they did a year ago, while more than a quarter say that they are now even better aware of the environmental effect on what they buy.

This may help to influence how shops store goods on their shelves. And the companies should still make efforts to become more environmentally friendly. Two out of three people think it is important to buy from environmentally responsible companies, with about one in seven saying that they had even decided to take their custom elsewhere if they felt a company’s environmental reputation was not good enough.

Harry Morrison, chief executive（主管）of the Carbon Trust, sympathizes：“I understand this situation where survival is very important now. But from environmental considerations, the clock is ticking—we don’t have much time. In addition, cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand.”

Larger companies have an extra motivation to look at reducing their carbon footprint, as new rules next year will require businesses to buy carbon allowances to make up for their emissions（排放）. Those that have taken early action will have a head start. More than two thirds of consumers are not clear about which companies are environmentally responsible. This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers.

The Carbon Trust believes that it can help by informing customers about the good work companies are doing. “When companies are granted（授予）the standard, they can use a logo（标识）in all their marketing which makes it clear that they are working towards cutting emissions,” Mr. Morrison said.

1.What’s the main idea of the passage?

A．Businesses are finding ways to send their message to the shoppers.

B．Companies will soon get information about cutting carbon emissions.

C．Firms are making efforts to encourage customers to keep goods at home.

D．Firms are urged to cut carbon emissions by shoppers’ environmental awareness.

2.The underlined word “inform” in Paragraph 2 probably means“       ”.

A．affect        B．change       C．disturb        D．reject

3.According to Harry Morrison, businesses          .

A．will benefit from cutting carbon emissions

B．should buy carbon allowances for shoppers

C．are required to make up for their carbon emissions

D．have encouraged shoppers to take their custom elsewhere

4.We can learn from the passage that businesses will         .

A．have a strong desire to reduce costs

B．use the same logo in their marketing

C．gain advantages by taking early action

D．attract more shoppers by storing goods

 

【答案】

1.答案 D。

【解析】主旨大意题。根据第一段最后一句“However, shoppers are still laying stress on environmental concerns”及最后一段第一句可知，企业因购买者的环保意识而去减排。故选D项。

2.答案 A。

【解析】词义猜测题。由本段中“while more than a quarter say that they are now even better aware of the environmental effect on what they buy”可知，现在三分之二的顾客在购物时对环境的考虑比一年前程度加深了。因此A项符合句子意思

3.答案 A。

解析】推理判断题。根据第四段最后一句“cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand”可以推断出：商业会受益于减排。因此A项符合文章。

4.答案 C。

【解析】推理判断题。根据第五段最后一句“This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers”可知，早采取行动减排的企业可以更好地吸引顾客。因此可以推断出C项。

 

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完型填空(共20小题；每小题2分，满分40分)　　

阅读下列短文，掌握其大意，然后从36～55各题的四个选项(A，B，C和D)中选出能填入相应空白处的最佳选项。并将答案写在答题卡上。

Shopping habits in the United Stateshave changed greatly in the last quarter of the 20th century. 　36  in the 1900s most American towns and cities had a Main Street .Main Street was always in the heart of a town. This street was 37  on both sides with many 38  businesses. Here, shoppers walked into stores to look at all sorts of merchandise: clothing, furniture, hardware, groceries. 39   ,some shops offered 40  .These shops included drugstores, restaurants, shoe-repair stores, and barber or hairdressing shops. 　41  in　 the 1950s, a change began to 42  .Too many automobiles had crowded into Main Street 43  too few parking places were 44  shoppers. Because the streets were crowded, merchants began to look with interest at the open spaces 45  the city limits. Open space is what their car-driving customers needed. 　　

And open space is what they got 46  the first shopping centre was built. Shopping centres, or rather malls, 47  as a collection of small new stores 48  crowded city centres. 49  by hundreds of free parking space, customers were drawn away from 50  areas to outlying malls. And the growing 51  of shopping centres led 52   to the building of bigger and better?stocked stores. 53   the late 1970s,many shopping malls had almost developed into small cities themselves. In addition to providing the 54   of one stop shopping, malls were transformed into landscaped parks, 55   benches, fountains, and outdoor entertainment.　　

36.A.As early as     B. Early  C. Early as     D. Earlier　　

37.A.built       B.designed      C.intented       D.lined　　

38.A.varied    B.various C.sorted  D.mixed up　　

39.A.Apart from    B.However     C.In addition  D.As well　　

40.A.medical care  B.food    C.cosmetics    D.services　　

41.A.suddenly B.Abruptly     C.Contrarily   D.But　　

42.A.be taking place      B.take place     C.be taken place       D.have taken place　　

43.A.while     B.yet       C.though D.and then　　

44.A.available for  B.available to  C.used by       D.ready for　　

45.A.over       B.from    C.out of  D.outside　　

46.A.when      B.while   C.since    D.then　　

47.A.started    B.founded      C.set up   D.organized　　

48.A.out of     B.away from   C.next to D.near　　

49.A.Attracted       B.Surprised    C.Delighted    D.Enjoyed　　

50.A.inner      B.central C.shopping     D.downtown　　

51.A.distinction     B.fame    C.popularity   D.liking　　

52.A.on   B.in turn C.by turns      D.further　　

53.A.By  B.During C.In D.Towards　　

54.A.cheapness      B.readiness     C.convenience D.handiness　　

55.A.because of     B.and      C.with     D.provided　　

When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive(有说服力的) description of goods, services and ideas by identified sponsors(明确的出资者) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards.

The existence(存在) of the privately owned mass media depends financially(经济上地) on _________.

A. the government  B. their owners?families C. advertisements   D. the audience

according to the passage, who are most probably paying for the advertisements?

A. Companies.       B. Organizations.   C. Individuals.       D. All of the above.

Which of the following is considered nontraditional mass media?

A. Newspapers.      B. The mail.   C. Magazines. D. Films.

according to the passage, which of the following statements about the features of advertisements is NOT true?

A. Advertising must be honest and amusing.

B. Advertising is meant for large groups of people.

C. Advertising tells people to do something directly or indirectly.

D. The sponsors are always mentioned in the advertisements.

 (10·江西B篇)

CWU

The communication union

Head of Research

Salary:￡55.271

We are looking for a Head of Research to manage the CWU Research Department and Information Centre. You would be required to exercise control of all research work of the department and manage a team of three researchers and four support staff.

 The person appointed would be expected to carry out research work of a strategic nature across the range of businesses in which the CWU has or seeks membership and to contribute to the strategic thinking and direction of the union as a whole.

 You will need: proven line management skills, especially in managing and motivating a team; good research skills, holding a good degree in a related subject or other similar experience; a high level of mathematical and calculating skills; the ability to produce high quality work under pressure; a commitment to and knowledge of the trade union movement and social democratic politics; and knowledge and/ or experience of the postal and/ or telecommunications industry.

 To apply, please request an application pack by emailing hr@cwu.org or by telephoning HR( Human Resources ) on 020 8971 7482. When applying please state your source.

 Closing Date for Applications: 4th August 2010

Anticipated interview date: 17th August 2010

No agencies please

60. In which column of a newspaper could we find this advertisement?

A. Arts.            B. Sales.           C. Jobs.         D. News.

61. One of the duties of the person to be appointed is           .

A. taking charge of research work.

B. seeking membership for the trade union.

C. managing a team of three or four members.

D. running a telecommunications company.

62. If you want to apply for this position, you can do all EXCEPT           .

A. ask an agency for an application form.

B. dial 020 8971 7482 for more information.

C. email hr@cwu.org for an application pack.

D. send in your application before 4th August 2010

63. Which of the following applicants is most likely to be employed?

A. A school teacher with a master’s degree.

B. A university graduate majoring in computer science.

C. A director from a research centre with a master’s degree.

D. A clerk from a telecommunications company.

What if we could replace oil with a fuel which produced no pollution and which everybody had equal access to? The good news is that we can. In fact, we are swimming in it--- literally.

Hydrogen is one of the building blocks of the universe. Our own sun is basically a big, dense cloud of the stuff. And hydrogen can be used to create electricity for power, heat and light.

The problem is that hydrogen is everywhere and nowhere at the same time. It does not exist as a material on its own, but is always part of something else. So it has to be separated before it can be used.

Most commercial hydrogen in use now is created from natural gas. As oil will start to run out in around the year 2030, it makes sense to produce as much hydrogen as possible as soon as we can. But natural gas supplies will also begin to run out soon after. Another source is needed.

Researchers are now using electricity to make water into hydrogen. Companies are working on the problem in their own areas. The first commercial hydrogen “fuel cells” for computers and mobile phones have already come on to the market. Auto companies have also invested over US $2 billion in the production of hydrogen fuelled cars.

The nations of a hydrogen fuelled planet would not fight over energy recourses. There would be a great reduction in pollution. The only by-product of creating hydrogen is pure drinking water--- something that is very scarce in many parts of the world. But that is not where the good news ends. Once the costs of producing hydrogen have been brought down, it will possibly provide power for a third of the Earth’s population that has no electricity.

And electricity creates wealth. In South Africa over the last decade there has been a large programme of electrification. Thanks to the programme, people do not have to spend their days looking firewood to burn for heat. And with electric light, they can work long into the night.

Some scientists see radical changes in the way the human race co-operates. Hydrogen creates electricity, and is also created by it. With dual use fuel cells, everyone who consumes energy could also produce it. Late at night, a man drives home in London and connects his car into the “world-wide hydrogen web,” which it supplies with electricity. A few hours later, a man in Beijing uses that electricity to power the hydrogen cell in his car. Hydrogen could be the first democratic energy source.

Like all dreams of the future, it seems very far away. But the threat of war and terrorism in the Middle East has made governments and businesses more aware of the need to end oil dependency and spend more time and money on hydrogen resource. So maybe the threat of war is not a completely bad thing for the future of the human race.

1.What does the underlined word “it” in the last but one paragraph refer to?

A. wealth                            B. hydrogen                         C. electricity                       D. fuel

2.What is the problem with using hydrogen as energy?

A. It has by-products.

B. It has to be separated from other materials.

C. It will make energy too cheap.

D. It is too far away from us.

3.Why does the author give the example in the last but one paragraph ?

A. To tell us that we produce energy while using hydrogen power.

B. To tell us that hydrogen power does not produce pollution.

C. To show hydrogen power can stop war.

D. To show hydrogen power is cheap.

4.What is the author’s attitude about the future?

A. skeptical                            B. negative              C. indifferent              D. positive

5.What is the passage mainly about?

A. war and energy                                          B. the future of hydrogen as an energy resource

C. the disadvantages of oil                        D. How to end war

 

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service，no waiters or waitresses, and no tips.

Their hamburgers were sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity（一致性）, for the brothers had developed a strict routine（程序）for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundred during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954 when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise（特许经营）other copies of their restaurants. The agreement included the right to duplicate（复制） the menu, the equipment, even their red and white buildings the golden arches（拱门）.

Today McDonald’s is really a household name. In 1976, McDonald’s had over＄1 billion in total sales. Its first twenty-two years is one of the most surprising successes in modern American business history.

1.This passage mainly talks about ＿＿＿.

A. the development of fast food services

B. how McDonald’s became a billion-dollar business

C. the business careers of Mac and Dick McDonald

D. Ray Kroc’s business talent

2.Mac and Dick managed all of the following business except ＿＿＿.

A. a drive-in    B. a theater

C. a cinema    D. a barbecue restaurant

3. We may infer from this passage that ＿＿＿.

A. Mac and Dick McDonald never became wealthy, for they sold their ideas to Kroc

B. the place the McDonald brothers chose was the only source of the great popularity of their drive-in

C. forty years ago there were lots of fast-food restaurants

D. Ray Kroc was a good businessman

4.The passage suggests that ＿＿＿.

A. creativity is an important element of business success

B. Ray Kroc was the close partner of the McDonald brothers

C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D. California is the best place to go into business

5.Which of the following statement is NOT true?

A. Today McDonald’s is very popular in the world.

B. The first twenty-two years of McDonald’s is the most surprising success in American business history.

C. Mac and Dick McDonald were content with their business at first.

D. It is convenient to eat in a drive-in.

 

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