题目内容
Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation (发行). The “Daily Mirror “ and the “Daily express” both sell about four million copies everyday. British families generally buy a newspaper every morning and two or three on Sundays.
Besides the national papers, there is, however, another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million. Almost every town and county area has one. Nearly all of them hold their own financially (财政) and many of them are very profitable (赚钱的).
These papers are written almost entirely for readers interested in local events—births, weddings, deaths, council (地方会议) meetings and sports. Editors prefer to rely on people who know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out to date as quickly as national news.
The editors must never forget that the success of any newspaper depends on advertising (广告). He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the business men are grateful for the opportunity (机会) to keep their products in the public eyes.
1.Visitors to Britain are surprised to learn that ________.
A. there are so many local newspapers there
B. local papers should have a circulation of four million
C. the “Daily Mirror “ and “Daily Express” sell as many as 4 million copies every day
D. British newspapers are so widely read
2.Local newspapers have ________.
A. a circulation as large as that of national newspapers
B. a daily circulation of 13 million
C. a slightly smaller circulation
D. an even larger circulation
3.In the writer’s opinion, no paper can possibly succeed without ________.
A. advertisements B. interesting reports
C. a great deal of national news D. an excellent sales manager
4.Which of the following is true?
A. All the local newspapers are very profitable.
B. Local newspapers have a weekly circulation of 14 million.
C. Local readers are much interested in local news.
D. Each British family buys three newspapers on Sundays.
Our series The Genius Behind will take you inside the minds of people who are making the impossible possible. Whether it is designing the fastest ever land vehicle, helping the blind to see or creating space history, success relies levels of knowledge to new heights . What can we learn about genius from minds? Based on the people and the projects outlined in the series, we’ve come up with five lessons.
Lesson one: New challenges require new ways of thinking
Bloodhound SSC aims to be the first vehicle to break the 1,000 mph barrier. One of the key challenge has been to design the wheels. Thinking twice, Mark Chapman, chief engineer decided to change the way they were trying to solve problems and came up with a wheel design, part car, part jet fighter and part spaceship, which would hold together and was strong enough.
Lesson two: Let evidence share your opinion
Geophysicists widely believed that water on Earth originated from comets. But by studying rocks, Steven Jacobsen discovered water hidden inside, suggesting that the oceans gradually made its way out of the planet’s interior many centuries ago. “Unfortunately, I had a pretty hard time convincing others,” he admits. Only time can tell whether the new theories are true.
Lesson three: It really is 99% efforts
Sheila Nirenberg at Cornell University is trying to develop a new prosthetic device(假肢器官)for treating blindness. “Sometimes I’m exhausted and I get burnt out,” she adds. “But then I get an email from somebody saying that they can’t see their own children’s faces, and it is like, ‘How can I possibly complain? Once I thought of this, I couldn’t eat, I couldn’t sleep—all I wanted to do was work’. It gives me the energy to just go back and keep doing it.”
Lesson four: The answer isn’t always what you expect
Sylvia Earle has spent decades trying to see the ocean with new eyes. Her “dream machine” is a submarine that could take scientists all the way to the bottom of the deepest ocean floor what sort of material could best withstand the types of pressure y would encounter thousands of miles below the ocean surface?” It could be steel, it could be titanium, it could be some sort of ceramic, or some kind of aluminium system,” says Earle. “But glass is the best choice.”
Lesson five: A little luck goes a long way
It was considered as one of the biggest success stories in the history of space exploration—20 years of planning ended earlier this year with the Philae lander landing safely Comet 67P over 300 million miles(480 million kilometers)away from Earth, though Philae’s anchoring harpoons(锚定鱼叉)didn’t fire as planned.
As a matter of fact, genius is difficult to define. “Genius is a funny word,” says Nirenberg. “I just sort of ignore it and just go on with life. You just do what you do regardless of whatever label’s attached to you. I don’t know really how else to explain it.
Title: Give lessons to be a Genius | |
Passage outlines | Supporting details |
Introduction | Our series The Genius Behind will bring you to get close to the real genius and learn lessons from their 1. |
Five lessons 2.genius | ●New ways of thinking for new challenges To be the first vehicle to break the 1,000 mph barrier, Bloodhound SSC adopted the technologies3.to car, jet fighter and spaceship. ●Evidence of shaping your opinion It was a common 4.that water on Earth originated from comets, so it was hard for Steven Jacobsen to5.other geophysicists of his new discovery. ●6.of hard work Although exhausted, I would feel 7. to work on the new prosthetic device on hearing from the blind saying that they can’t see their own children’s face. ●The unexpected answer 8.in the ocean, glass is the only best choice to make a submarine that could take scientists all the way to the bottom. ●A little luck for a long way Philae lander was based on 20 years of planning, with Comet 67P safely 9.with a small accident. |
Conclusion | In fact, there’s no10.definition of Genius. Views on genius differ from one another, so you just do what you do regardless of whatever label’s attached to you. |