Now their talks have reached a key stage one side must give in to the other. A. which B. that C. when D. where 题目和参考答案——青夏教育精英家教网—

“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售业) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.

As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.

21. A. changed B. maintained C. restored D. rescued

22. A. in time B. in truth C. in case D. in theory

23. A. radio B. TV C. firms D. advertisements

24. A. 1imited B. minimum C. sufficient D. great

25. A. disappeared B. existed C. exploded D. survived

26. A. According to B. Thanks to C. But for D. Apart from

27. A. consumer power B. product quality

C. purchasing habit D.manufacturing efficiency

28. A. information B. investment C. claims D. shops

29. A. generosity B. knowledge C. curiosity D. ignorance

30. A. raising B. lowering C. abandoning D. carrying

“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售业) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.

As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.

21. A. changed B. maintained C. restored D. rescued

22. A. in time B. in truth C. in case D. in theory

23. A. radio B. TV C. firms D. advertisements

24. A. 1imited B. minimum C. sufficient D. great

25. A. disappeared B. existed C. exploded D. survived

26. A. According to B. Thanks to C. But for D. Apart from

27. A. consumer power B. product quality

C. purchasing habit D. manufacturing efficiency

28. A. information B. investment C. claims D. shops

29. A. generosity B. knowledge C. curiosity D. ignorance

30. A. raising B. lowering C. abandoning D. carrying

It is a common fear among users of Facebook and other social media around the world—how to deal with a friend request from your boss or employee.

A survey released on Thursday found that 56 percent of Americans say it is irresponsible to be friends with a boss and 62 percent say it is wrong to be friends with an employee. But 76 percent believe it is acceptable to be friends with a workplace peer，according to the survey of 1，000 people by Liberty Mutual’s Responsibility Project.

"When the roles change what do you do then? Do you unfriend someone if they have now been promoted to be your boss or if you’re now their boss，”said researcher Kelly Holland. "We get into some really sticky situations there in terms of what people will think is responsible，”she said.

When using social media at work，73 percent say it is not appropriate to update your Facebook status，82 percent say you should not upload photos，72 percent believe tweeting is wrong and 79 percent say it is not acceptable to watch online videos. Yet 66 percent say it is fine to check your personal email while at work.

“When people focus on responsibility，they know what the responsible thing is to do but whether they are doing that in practice or not is a different story,”said Holland.

Americans are split on whether companies should review the social media profiles of job candidates with 52 percent saying it is appropriate and 48 percent saying it is unacceptable. Social media can also lead to some difficult decisions when it comes to family and relationships. Sixty percent of those polled say that it is“completely acceptable" to unfriend an ex-boyfriend or ex-girlfriend. More than 40 percent of parents believe it is irresponsible to post photos of children online. Thirty one percent monitor their children's Facebook accounts and almost 70 percent are friends with their children on Facebook or MySpace. But 72 percent limit the time their children spend on social media networks.

The poll was taken between January 12一15．

The text is mainly about________

A. social，family and relationships. B. ways of making friends

C. not using social media at work D. action of responsibility

The underlined word "Facebook" in the first paragraph refers to________

A. a book about face B. an Internet site of making friends

C. a broadcasting media D. a newspaper or magazine

Which the following is TRUE according to the text?

A.thirty one percent of the parents keep watching on their children’s Fecebook accounts.

B. Forty eight percent agree to review the social media profiles of job candidates.

C. Eighty two percent say it isn’t appropriate to upload photos at work.

D. Seventy six percent believe it is acceptable to be friends with employee,

What was the writer’s attitude towards the result of survey?

A. Defensive. B. Critical. C.Objective. D. Doubtful

Kodak’s decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.

Although many attribute Kodak’s downfall to “complacency (自满) ,” that explanation doesn’t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak predicted that digital photography would overtake film (胶片) — and in fact, Kodak invented the first digital camera in 1975 — but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.

“It wasn’t that Kodak was blind to the future”, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.

Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching into new markets because there is a temptation to put existing assets (资产) into the new businesses.

Although Kodak predicted the unavoidable rise of digital photography, its corporate (企业的) culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.

Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.

1.What do we learn about Kodak?

A. It went bankrupt all of a sudden.

B. It is approaching its downfall.

C. It initiated the digital revolution in the film industry.

D. It is playing a dominant role in the film market.

2.Why does the author mention Kodak’s invention of the first digital camera?

A. To show its early attempt to reinvent itself.

B. To show its effort to overcome complacency.

C. To show its quick adaptation to the digital revolution.

D. To show its will to compete with Japan’s Fuji photo.

3.Why do large companies have difficulty switching to new markets?

A. They find it costly to give up their existing assets.

B. They tend to be slow in confronting new challenges.

C. They are unwilling to invest in new technology.

D. They are deeply stuck in their glorious past.

4.What does the author say Kodak’s history has become?

A. A burden. B. A mirror. C. A joke. D. A challenge.

Now their talks have reached a key stage ____ one side must give in to the other.

A．which B．that C．when D．where

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