Question

“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售业) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.

As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.

21. A. changed                    B. maintained               C. restored                 D. rescued

22. A. in time                      B. in truth                    C. in case                         D. in theory

23. A. radio                      B. TV                   C. firms                    D. advertisements

24. A. 1imited                      B. minimum                C. sufficient               D. great

25. A. disappeared                B. existed                    C. exploded               D. survived

26. A. According to             B. Thanks to                 C. But for                  D. Apart from

27. A. consumer power         B. product quality        

C. purchasing habit           D. manufacturing efficiency

28. A. information                B. investment                C. claims                      D. shops

29. A. generosity                  B. knowledge                C. curiosity                   D. ignorance

30. A. raising                             B. lowering                  C. abandoning               D. carrying

Answer 1

完形填空

21－30: ABDAC BACDA

解析:

部分完形填空解析

本篇相对较难，介绍的是网络的迅速发展对于传统商业的影响和冲击。

21. “顾客就是上帝“这一观念彻底改变了零售业的面貌，故选A。

22. “But convincing as that slogan was”是一个让步倒装结构，要顺接该转折关系，只有B符合。in truth表示“事实上”。

24. 通过上文just a few不难理解，空格出应该和其保持一致，强调数量少，故选A。

25. 和过去相比，现在的传媒大幅度增加，顾客的选择自然剧增，只有explode符合该义，故选C。

26. “多亏了网络，顾客才抓住了自身的权利”，thanks to 符合，故选B。

27. 既然下文说出很多公司都以顾客作为中心，自然可以看出顾客的消费权利对于公司具有很大的作用，故选A。

28. 既然上文说出很多公司都claim“以顾客作为中心”，那么这种口号如今一定会受到顾客的考评，对应上文的claim，这里采用名词claims十分恰当，故选D。

29. 从下文中“people will know—and soon tell others, even those without the internet”可以看出：利用顾客的无知（信息的闭塞）如今已经不可能了，故选D。这里的ignorance没有贬义色彩。

30. 从稳文中不难看出该空格一定是一个褒义词，故选A。网络的作用在于提升标准，是的诚实的商家获益。