As consumers,we all want low prices,but how can big retailers(零售商) afford to make their prices so attractive? What they do not do is 1 their own profits to reduce prices. They pass those “low prices” along the supply chain to the 2 , who are forced to 3 with each other globally to be the cheapest. The producers then have to pass on the cost of 4 production to their workers. That is to say,they can only 5 these workers — some of them are the poorest in the world — minimum salaries or less.

   That's why FAIRTRADE,a social movement has appeared. David Simpson,one of the staff 6 ,aWe first visit existing producers to take a close look at their products and their business strengths and weaknesses. 7 everything is good,we sit down and work out an action plan,a strategy,together. Sometimes the producers might need help or 8 in order to get their products to meet the market demands. But what is much more 9 is that we also agree to buy directly for a fair price that is 10 ,that is,we will not suddenly offer to pay less. The FAIRTRADE minimum price defines the 11 price that a buyer of FAIRTRADE products must pay the producer. The minimum price is 12 based on talks between FAIRTRADE producers and traders and makes sure that producers receive a price,which 13 the cost of workable production. This 14 workers to start climbing out of poverty. Later,we provide training in marketing and other 15 so that producers can gradually become independent. Meanwhile,the products themselves are already being 16 in our own FAIRTRADE shops and in an increasing number of other shops."

   FAIRTRADE products are now recognized 17 and sales are rising. Consumers realize they are buying a quality product at a competitive price while 18 the producer. Instead of increasing the profits of the middlemen,their 19 are building a Aiture for some of the world's 20 people.

1. A. show   B. cut   C. increase   D. earn

2. A. workers   B. consumers   C. retailers   D. producers

3. A. argue   B. compete   C. cooperate   D. discuss

4. A. mass   B. quick   C. cheap   D. efficient

5. A. pay   B. bring   C. lend   D. send

6. A. agrees   B. explains   C. complains   D. imagines

7. A. If   B. Because   C. Though   D. Unless

8. A. praise   B. friendship   C. success   D. support

9. A. convenient   B. practical   C. important   D. interesting

10. A. decided   B. guaranteed   C. suggested   D. permitted

11. A. average   B. selling   C. lowest   D. fairest

12. A. set   B. changed   C. predicted   D. admitted

13. A. returns   B. shares   C. ignores   D. covers

14. A. advises   B. forces   C. allows   D. expects

15. A. interests   B. skills   C. facts   D. processes

16. A. presented   B. sold   C. used   D. examined

17. A. widely   B. quickly   C. excitedly   D. eagerly

18. A. trusting fi. training   C. encouraging   D. helping

19. A. kindnesses   B. improvements   C. presents   D. purchases

20. A. saddest   B. busiest   C. poorest   D. weakest

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