题目内容

There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?  
There on the shelves，each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green" today can keep food prices going up.
Shapes are another attraction．Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.
This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.
小题1:According to the passage, ______ seems to be able to persuade a consumer to buy the  product.
A．the pleasing color of the package
B．the special taste of the product
C．the strange shape of the package
D．the belief in the product
小题2:It can be inferred(推测)from the passage that V8 is a kind of        .
A．vegetable dishB．healthy juice
C．hard drinkD．red vegetable
小题3:“And the word ‘green’ today can keep food prices going up” This sentence  
suggests that consumers today are       .
A．starting to notice the importance of new food
B．enjoying the beauty of nature more than before
C．beginning to like green vegetables
D．paying more attention to their health
小题4:What’s the best title of the passage?
A．Colors and Shapes
B．Packaging Can Talk
C．The response to the packages
D．What is packing?

小题1:D
小题2:B
小题3:D
小题4:B

小题1:细节理解题。根据第三段的第一句话可知答案。
小题2:推理判断题。根据第三段可知V8是一种装在瓶子里的让人感觉对身体有益的饮品。
小题3:细节理解题。根据文章最后一段，消费者愿意买对人身心健康都有好处的产品，所以“the word‘green’today can keep food prices going up”，故选D。
小题4:推理判断题。根据第四段可知圆形能给人幸福、平静的感觉。
练习册系列答案
相关题目
Towards the end of the baseball game, a controversial call was given. At full speed Paul Harvey slid home（本垒）and, thinking he had just ___36___ a game-changing run, he stood up only to face the words, “You’re ___37___!”
Angry, he threw off his helmet and ran over to explain to the ___38___ why the call was wrong. Before his ___39___ really got out of control, someone pulled him away, and he walked to the bench---___40___.
Long after the coaches, players, and fans had gone home, he realized the impact of his ___41___. Like most of us do when we are faced with the __42___ of our actions, he could have just let it go, reasoning, “Everybody ___43___ it.”
However, in the silence of his heart, he knew that just ___44___ everyone else does it, that doesn’t make it all right. And so, long after his friends had gone home, he ___45___ that coach back up to the school—not to ___46___ his car. No, the boy tracked this man down so he could tell him face to face, “I’m sorry, Sir. It was all my___47___.”
It takes true courage to stand up to face the ___48___ we all make and say, “I was wrong. I’m sorry.” What makes this ___49___ unique is that it wasn’t meant for the world to ___50___, it was meant simply as a way to stay ___51___ to his own heart.
The truth is at one time or another we have all been this boy --- ___52___ out in anger, saying hurtful things, and feeling ___53___ for doing so. But the real test comes later when we are ___54___ with the choice to say “sorry” or to walk away thinking, “Ah, they’ll get over it.”
Maybe the “they” is a customer, a friend, or a child. Whoever it is, don’t pass up the opportunity to get right with your own heart. The time for apology is now! Courage is a ___55___ of the heart.
小题1:
A．brokenB．scoredC．hitD．completed
小题2:
A．downB．inC．offD．out
小题3:
A．judgeB．fanC．coachD．player
小题4:
A．temperB．strengthC．moodD．spirit
小题5:
A．peacefulB．paleC．hopefulD．disappointed
小题6:
A．explanationB．argumentC．performanceD．behavior
小题7:
A．satisfactionB．guiltC．embarrassmentD．pride
小题8:
A．doesB．hatesC．likesD．receives
小题9:
A．untilB．becauseC．whenD．if
小题10:
A．accompaniedB．sentC．broughtD．tracked
小题11:
A．repairB．cleanC．destroyD．drive
小题12:
A．faultB．rudenessC．mistakeD．carelessness
小题13:
A．promise B．impolitenessC．effortD．attempt
小题14:
A．situationB．excuse C．announcementD．apology
小题15:
A．praiseB．rememberC．hearD．see
小题16:
A．trueB．stillC．calmD．sensitive
小题17:
A．settingB．actingC．lookingD．holding
小题18:
A．regretfulB．braveC．nervousD．right
小题19:
A．offeredB．awardedC．presentedD．charged
小题20:
A．matterB．descriptionC．bottomD．expression

When Glen Kruger picked a small cat from an animal shelter, he did not expect much.  Yet right from the start, eight years ago, there was an uncommon connection between him and the small black cat.  He     36   her Inky.
“ I grew up on a hundred-acre farm and had only cats    37    playmates ,” Kruger,
The seventy-year-old man , says. “My hearing was damaged by the    38    of farm equipment , so I learned to connect with    39  .  They react to what they see and what you do.  ”
Inky was a gentle cat,       40     the house with five other cats.  But on a January night in 2009,  Inky did    41     that would set her apart from    42     cats forever.
Kruger had gone down to the basement to     43      the wood stove for the night.  When he was finished, he     44     to the top of the stairs and reached to  turn off the lights. In doing so , he slipped and    45      his back against an old shelf.  The heavy shelf came crashing down and sent Kruger down the stairs.
     46    in a pool of blood on the basement floor, Kruger felt     47    going into shock（休克）.  He shouted for help ,      48      his wife, Brenda , was asleep in their      
bedroom at   the opposite end of the house.     49      Kruger noticed Inky watching from the top of the stairs.
“Go get Brenda, ” Kruger said to Inky.
Inky    50     to the bedroom door and scratched     51     until Brenda opened it.  Then Inky led her to  the     52     Brenda found her husband     53      the stairs and called 911.  Kruger was rushed to the hospital. “I spent six months   54   therd,” 
Says Kruger .  “Although I became lame , I was blessed. ” Since the accident, Inky has   55     
Left Kruger’s side.       
小题1:
A． gaveB． choseC．namedD．remembered
小题2:
A． likeB． asC． exceptD．among
小题3:
A． soundB． alarmC．noiseD．voice
小题4:
A． animalsB． friendsC．farmersD．neghbors
小题5:
A． sharingB． visitingC．dividingD．discovering
小题6:
A． anythingB． nothingC．somethingD．everything
小题7:
A． familiarB． lovelyC．ordinaryD．outstanding
小题8:
A． shut outB． shut offC．shut downD．shut up
小题9:
A． marchedB． flewC．struggledD．climbed
小题10:
A． bentB． hitC．shookD．pulled
小题11:
A． FallingB． LyingC．AppearingD．Thinking
小题12:
A． itB． itselfC．himD．himself
小题13:
A． andB． butC．orD．so
小题14:
A． ThusB． OtherwiseC．ThenD．Rather
小题15:
A． walkedB． ranC．returnedD．withdrew
小题16:
A． rapidlyB． suddenlyC．madlyD．urgently
小题17:
A． bedroomB． basementC．yardD．house
小题18:
A． at the bottom of B． in the middle of
C． at the top ofD． in the front of
小题19:
A． regretting B． restingC．relaxingD．recovering
小题20:
A． neverB． everC．stillD．already
Teddy Bears have been a very popular children’s toy for many years. Most adults can remember their first stuffed（填充玩具）bear, and over the decades these toys have become nearly a symbol of their childhood. However, children are not the only ones with whom these toys have become popular, as many adults make it a habit to collect these toys as well.
The Teddy Bear first became popular during the early 20th century and was associated with then President Theodore Roosevelt. The story can date back to a hunting trip that President Roosevelt had taken where he was invited to be the one to shoot a black bear that had been tied to a tree. Being a crazy outdoors lover and hunter, Roosevelt refused to kill the animal because he believed that shooting the helpless bear was unsportsmanlike and wrong. This story quickly spread through newspapers across the country, and in the end inspired the introduction of a stuffed toy called “Teddy’s bear”.
These toys became popular soon after first introduced, and within ten years, they were being produced by dozens of companies around the world. Within a generation, these stuffed bears were “the” toy to have, and have always been within children’s toy boxes ever since.
They are most often mass-produced in factories in order to keep up with the high demand.  However, there are still companies that take great pride in their handmade designs; and while handmade teddy bears are often preferred, they are also generally more expensive than their mass-produced ones.
Today, these bears and other similar toys generate well over a billion dollars a year in profits for the companies that make them. Walk through just about any toy store in America and you will find dozens of different teddy bears lining the shelves.
小题1:According to the passage, we can know President Roosevelt ______.
A．didn’t like hunting
B．enjoy being special
C．was not brave enough
D．was fair and respectable
小题2:Compared with mass-produced teddy bears, the handmade ones ______.
A．don’t sell well
B．are of high quality
C．are more expensive
D．are preferred by adults
小题3:From the last paragraph, the writer intends to show ______.
A．teddy bears are very popular
B．toys are loved by many companies
C．producing toys can earn more money
D．teddy bears are also enjoyed by adults
小题4:What is the passage mainly about?
A．History of the Teddy Bear.
B．A popular toy — Teddy Bear.
C．Who made the first toy bear?
D．Profits Teddy Bear have made.


Are you interested in travelling in the dangerous mountains in America? Here are some tour plans for you to choose.
Tour 1 Garland Valley
Bring your drink and lunch for this walk in a beautiful area of the Blue Mountains. Garland Valley is close to the town of Garland but is part of the National Park. Many wild animals live in this area, including many rare birds. This is a great walk for bird-lovers. The trip lasts four hours. Book in advance. Cost: $ 15 When: May 8, May 15
Tour 2 Flashlight Adventure
Put on your warm clothes, bring a flashligh and a pair of glasses, and come for a night walk along the Dungog Valley. A guide will lead the tour. Many of the animals you will see on this trip can only be seen at night. The guide will tell you about the lives of the animals you see. Numbers are strictly controlled on night trips, so be sure to book early. This walk lasts two and a half hours.
Cost: $ 12 When: May 8, May 15, May22
Tour 3 Black Bear Count
There have been fires in this area in the last few years and the Office of the National Park is not sure how many black bears are still living. Some bears have been seen since the fires, and the Office has asked for young people to help count them. The entire trip will last three hours. Remember to book in advance.
Cost: Free When: May 8
Advice to be followed:
☆ Please bring enough water and food for all walks.
☆ Wear good walking shoes-no high heels.
☆ Wear a hat for day walks.
☆ Dress warmly for night walks.
☆ Children must be with an adult.
☆ Make sure your flashlight works well and bring extra batteries for night walks.
☆ Follow all instructions from guides during the walks. The mountains are so
dangerous that you have to care.
小题1:Where are these tours likely to take place?
A．In a modern noisy city.
B．In a special kind of zoo
C．In a park in the mountains.
D．In three different countries.
小题2:On which tours had you better wear a hat according to advice?
A．Tour 1
B．Tour 2
C．Tour 2&3
D．Tour 1& 3
小题3:On which trip are you likely to see animals that are active at night but may sleep during the day?
A．Flashlight Adventure
B．Garland Valley.
C．Black Bear Count
D．None of the trips.
小题4:Which of the following statements is TRUE?
A．Extra batteries are needed for Tour 1 & 3.
B．All three tours require booking in advance.
C．It’s clearly advised to wear a hat for Tour 2.
D．Tour 3 will take the longest hours to finish.
小题5:What is the best title for the passage?
A．Some Adventure Tours in America
B．Hunting around the Great Mountains
C．Interesting Tours in Different Parks
D．Discovery Tours in the Mountains
Americans love to talk and generally it is OK to talk even to strangers about nearly any subject at any time as long as you are polite．However there are some subjects，like racism，American foreign policy，gun ownership，and religion that are best discussed among friends．
In America，it is OK to approach a stranger and start up a conversation with him as long as the subject is not too abstract．In America，it is not considered inappropriate to talk to people you don’t know．Talking to a stranger about the weather or the quality of nearby restaurants，or the prices in a grocery store is all perfectly fine．Even complimenting someone on the car they drive or asking them where they bought their clothes are all appropriate topics of conversation with complete strangers．
Generally，Americans prefer that people say what they think and they respect frankness．Usually when it comes to personal matters，it’s best to accentuate(强调)the positive：don’t tell someone that their children are ugly or that their cooking is terrible．However；it’s OK to tell someone that they are wrong as long as you do so politely and with respect．Americans generally believe that you show someone respect by telling them the truth．Don’t be afraid to be honest with Americans，but be appropriate．
Most Americans will start a conversation with a person they just met by asking them what they do for a living．This question is not only considered appropriate by  Americans，but it’s also considered an important way to learn about someone．
小题1:The passage mainly tells us       ．
A．how to make friends with Americans
B．how to make proper conversations with Americans
C．what Americans like to talk about in their dailv life
D．what to avoid in talking with Americans
小题2:When you talk to an American for the first time，you can ask him the following questions EXCEPT “  　 ”.
A．How does America treat other countries
B．Where did you buy your wonderful car
C．What do you do
D．How is the dessert the nearby restaurant offers
小题3:When you find that an American has made a mistake, you’d better       ．
A．point it out directly and politely
B．pretend not to see it
C．tell his friends about this
D．cover it up for him
A winter wonderland on the outskirts of Quebec City has become one of Canada's hottest attractions and most sought out accommodations. Guests stay close for warmth in sleeping bags on beds of ice, hats pulled over their ears to prevent frostbite, while sipping cocktails (鸡尾酒) in glasses also made of ice.
A cool place to host a memorable wedding or for a romantic getaway, the Quebec Ice Hotel has attracted 600,000 curious tourists, including 30,000 who stayed overnight, since opening seasonally 11 years ago. Like Victoria and Jeremy Martin, dozens of couples will exchange vows (誓约) this winter in a temporary church next to the hotel, made entirely from blocks of ice with seats covered in furs.
Average temperatures fall below minus 20 degrees C (minus four F) in winter, but inside the hotel's 36 rooms it is relatively comfortable. Thick walls of packed snow and ice act as an insulator, trapping body heat inside. Each room is uniquely decorated, using designs created by Quebec architecture students. Two hotel bars also sell special cocktails in ice glasses.
First-time guests of the hotel, however, are recommended to stay only one night as sleeping in sub-zero temperatures is not very refreshing. This year for the first time the ice hotel has teamed up with a brick and concrete Quebec City hotel to offer packages(全套服务) for one-night accommodations at each. Prices for one night only at the ice hotel start at 200 US dollars per person.
The 3,000-square-metre (32,300-square-feet) buildings take six weeks starting in December to build, using 15,000 tons of snow and 500 tons of ice, at a cost of some 750,000 US dollars. Eleven weeks after its seasonal grand opening, the hotel will close on March 27 and then melt away with the arrival of spring.
小题1:What is true with the ice hotel?
A．630,000 people have visited it.
B．Its rooms all look alike.
C．It stays open for two months each year.
D．Wedding ceremonies are often held there.
小题2:The underlined word “insulator” in Paragraph 3 possibly refers to something that ______.
A．stops heat passing through it
B．collects and reflects light and heat
C．makes things become very cold
D．works like an air-conditioner
小题3:First-time guests are advised to stay there only one night because _______.
A．they may not be able to stand the cold
B．their other night is with an ordinary hotel
C．new guests have no advantages over old ones
D．they may find the beds made of ice too hard to sleep on.
Deciding which English-speaking country to study in wasn’t difficult for Ann; She had always wanted to visit America. “I wanted to study in an  English-language country and I always wanted to visit America because it always seemed to me a very beautiful and friendly country.” Ann is more than happy with the quality of the education she is receiving in America, particularly with the subjects and strong academic support.“ I am very happy with the quality of education I am receiving. All my subjects are useful and connected. I am happy with help I receive from the lecturers and tutors.”
Also of particular satisfaction for Ann is the practical element of her American course. “I find it very important and useful. The theory is a good thing to know but nothing gives you more skills and knowledge than practical work.”
Where her future employment is concerned, Ann is very confident her American qualification will be of great help. “I know that getting a degree here is a good thing for my future; it can open many doors in Poland or anywhere  else in the world.”
Ann is also really enjoying life in America; She is making friends and taking time out to enjoy herself. “People are very friendly and helpful. University is a good place to find new friends from America and from overseas. It is a friendly environment with lots of things to do, not only studying. And of course there are the beaches, not to mention the beautiful weather.”
小题1:The purpose of writing this passage is to _________.
A．tell us Ann’s decision to settle in America
B．tell us Ann is accustomed to life in America
C．introduce Ann’s happy study and life in America
D．introduce more about Ann to help her make friends
小题2:Why did Ann decide to study in America?
A．Her parents persuaded her to do so.
B．She has relatives and best friends here.
C．Her boyfriend was studying here too then.
D．She has dreamed of studying here for long.
小题3:What makes Ann particularly satisfied in America?
A．The comfortable climate and easy lifestyle.
B．The help from her host families and teachers.
C．The American courses have more practical elements.
D．The friends here are mostly from English-speaking countries.
小题4:What does the underlined sentence mean?
A．Ann will try all her best to ensure to get a degree.
B．Ann’s degree will help her find a job easily at home and abroad.
C．Ann will certainly go back to Poland to work after graduation.
D．With the degree received in America, Ann will never be out of work.
Expressions about water are almost as common as water itself.
The expression to be in hot water is a very old expression. Hot water was used five hundred years ago to mean being in trouble. One story says it got that meaning from the custom of throwing extremely hot water down on enemies attacking a castle.
That no longer happens. But we still get in hot water. When we are in hot water, we are in trouble. It can be any kind of trouble—serious or not so serious. A person who breaks a law can be in hot water with the police. A young boy can be in hot water with his mother, if he walks in the house with dirty shoes.
Beingin deep water is almost the same as being in hot water. When you are in deep water, you are in a difficult position.
To keep your head above water is a colorful expression that means staying out of debt. A company seeks to keep its head above water during economic hard times. A man who loses his job tries to keep his head above water until he finds a new job.
Water over the dam is another expression about a past event. It is something that is finished. It cannot be changed. The expression comes from the idea that water that has flowed over a dam cannot be brought back again.
Another common expression to hold water, is about the strength or weakness of an idea or opinion that you may be arguing about. It probably comes from a way of testing the condition of a container.; If it can hold water, it is strong and has no holes in it. If your argument can hold water, it is strong and does not have any holes.
Throwing cold water also is an expression that deals with ideas or suggestions. It means to not like an idea. For example, you want to buy a new car because the old one has some problems. But your wife throws cold water on the idea, because she says a new car costs too much.
小题1:If Robert says he is in deep water, we may guess_________.
A．he is swimming under the water
B．he is tired of changing shoes
C．he nearly breaks a law
D．he faces a difficult choice
小题2:What can you say to your friend Jane, who is troubled by a mistake she has made?
A．Keep your head above water.
B．Throw cold water.
C．It is water over the dam.
D．It can hold water.
小题3:If your argument doesn’t hold water, then it is _________.
A．weakB．convincingC．logicalD．disappointing
小题4:The passage explains the origins of the following expressions EXCEPT_________.
A．to be in hot water
B．to keep your head above water
C．water over the dam
D．to hold water

违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com

精英家教网