题目内容

Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter to transform its look and feel.and then post to Instagram—it’s that easy.You can even share to Facebook.Twitter and more.It’s a new way to see the world.So many photos of food are contained on Instagram—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.

I always thought people’s taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I’d probably do it too.“The Picture House”is the world’s first pay-by-photo restaurant—yon order,click a photo of the food,share on Instagram and eat for free!

The testaurant belongs to frozen food giant(巨人)Birds Eye,who came up with the idea to cash in on people’s addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.

The pop-up diner was open in Soho,London for three days in May,and is now moving to other major UK cities.They serve two-course meals that customers don’t have to pay for,if they photo and Instagram it.

The restaurant is a part of Birds Eye’s “Food for Life”campaign,a new marketing project that aims at changing the way people look at frozen food.“Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special,”said marketing director Margaret Jobling.

The reaction to the Picture House has been great so far And the pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year in a care in Germany customers pay by how much time they spend there,not by what they eat.

1.Instagram probably is________.

A.a program used to share photos

B.a campaign of“Food for Life”

C.a restaurant free of charge

D.a new marketing project

2.What’s the author’s attitude to this new trend?

A.Confused B.Interested

C.Opposed D.Unconcerned

3.“The Picture House”encourages sharing photos of its food to_______.

A.raise the price of frozen food

B.create a new social media trend

C.attract more customers

D.reward the regular customers

4.Which of the following can serve as the best title for the passage?

A.Food for Life B.The Pop-up Diner

C.No Need to Pay D.Pay by Picture

练习册系列答案
相关题目

For Canadians, backpacking Europe is a special ceremony signifying a new life stage. Unlike package tours, backpacking is a struggle, full of discovery and chance connections. It is about focusing on something different from our own lives and losing ourselves in a new world, if only for a moment.

Well, that's what backpacking Europe is supposed to do. That’s what it used to do before modern communications, social media, and commercial hostelling (旅社). Older Canadians would not recognize the Europe that they backpacked in the 1960s, 1970s and even the 1980s. Far from a rough adventure into foreign cultures, the European experience has been shattered in part by today's technology.

A few years ago, I took my then 60-year-old father on a backpacking trip across part of Europe and Turkey. As he is an experienced traveler and someone who possesses a strong sense of adventure, I decided that we'd travel on a budget, staying in hostel dorms. For him, backpacking through Europe in 1969 was about independence and struggle. But two things surprised him at the end of our journey. First was how technology-based backpacking had become: Young people were so directly connected to home that they were hardly away in any meaningful sense. Second, the lack of connections we made with locals. Instead of making us feel closer to a place, he found commercial hostelling actually made us more alienated (疏远的).

But there was some room for hope. While technology takes our attention away from the beauty and history before us, there were also ways in which it helped us to connect with our surroundings. Websites like Airbnb have made it easier to stay with enthusiastic locals. Couch Surfing helps organize meet-ups between locals and travelers. The online marketplace Dopios offers a chance to meet locals through enjoyable experiences like a personalized city tour.

Backpacking can never be the way it was for our parents’ generation. But doing a little study of history and culture before leaving, and bravely getting rid of any electronic devices while traveling, will help give young travelers a taste of the glory days.

1.The underlined word “shattered” in Paragraph 2 most probably means ________.

A. broadened B. relived C. ruined D. acquired

2. After the recent backpacking trip in Europe, the author’s father finds ________.

A. backpackers connect less with locals than before

B. young people dislike getting in touch with their family

C. a hostel is a nice place for travelers to meet each other

D. backpacking in Europe becomes more difficult than before

3.What’s the author’s attitude towards technology?

A. Negative. B. Objective.

C. Uncertain. D. Uninterested.

4. The text mainly discusses the relationship between ________.

A. adventures and cultures

B. technology and traveling

C. young people and their family

D. Canadian travelers and Europeans

Although it was autumn, the snow was already beginning to fall in Tibet. Our legs were so heavy and cold that they felt like blocks of ice. Have you ever seen snowmen ride bicycles? That's what we looked like! Along the way children dressed in long wool coats stopped to look at us. In the late afternoon we found it was so cold that our water bottles froze. However, the lakes shone like glass in the setting sun and looked wonderful. Wang Wei rode in front of me as usual. She is very reliable and I knew I didn't need to encourage her. To climb the mountains was hard work but as we looked around us, we were surprised by the view. We seemed to be able to see for miles. At one point we were so high that we found ourselves cycling through clouds. Then we began going down the hills. It was great fun especially as it gradually became much warmer. In the valleys colorful butterflies flew around us and we saw many yaks and sheep eating green grass. At this point we had to change our caps, coats, gloves and trousers for T-shirts and shorts.

1.From this passage we know it is___ when they had their bike trip.

A. summer B. spring C. winter D. fall.

2.Where did they see yaks and sheep eating green grass?

A. On the top of the mountain.

B. In the valleys.

C. Along the river.

D. Halfway up the mountain

3.What did they wear when they rode on the mountain?

A. T-shirts and shorts.

B. caps, coats, gloves and trousers

C. long wool coats

D. down jacket(羽绒服)

4.Why did the children dressed in long wool coats stopped to look at us?

A. they felt it unbelievable.

B. they felt it interesting.

C. they felt it fun

D. they felt it curious

The US plans to extend its endangered species protection to lions in Africa.US Fish and Wildlife Service(FWS)will classify lions in southern and eastern Africa as threatened.The move will place tighter restrictions on the import of lion“trophies”,such as paws or heads.

While the US cannot regulate hunting in other countries,the move is significant because around half of a11 lion hunting in Africa is conducted by Americans.According to FWS data,more than 5,600 lions have been killed and imported by American hunters over the past decade.

Under the new FWS rules,bringing lion parts to the US will be banned in most circumstances if the animal is from a country where lions are endangered.Hunters will have to show the trophies were“legally obtained”from countries that have“a scientifically sound management program that benefits the subspecies in the wild”·

This regulation is expected to place a far greater burden of proof upon hunters who claim that the money from lion hunting has been used to help communities in Africa and the overall conservation of lions.The persistent downward trend in lion numbers,due to habitat loss and hunting by locals and foreign tourists,suggests there has been little conservation benefit from organized hunts.

An international study,published in September,found African lion numbers have decreased by half since 1993,with a further 50%decline expected over the next 20 years for populations in west,central and east Africa·

“The lion is one of the planet’s most beloved species and an irreplaceable part of our shared global heritage,”said Dan Ashe,director of the FWS.“If we want to ensure that healthy lion populations continue to wander around the African savannas and forests of India,it’s up to all of us—not just the people of Africa and India—to take action.

1.Why will lions be classified as endangered in southern and eastern Africa?

A.No lion is protected in Africa.

B.Lion trading has been banned.

C.Its numbers have been decreasing.

D.Both locals and tourists hunt lions.

2.Where do most of the lion hunters come from?

A.Southern Africa.B.America.

C.Eastern Africa. D.India.

3.What may be the result of the move ?

A.The import of lion parts will be strictly limited.

B.Lion-hunting will be illegal all over the world.

C.Communities in Africa will benefit a lot.

D.Lion parts will not be legally obtained.

4.What does Dan Ashe really want to tell us in the last paragraph?

A.Almost everybody loves lions.

B.It’s everyone’s duty to protect lions.

C.Lion populations will increase rapidly.

D.Measures must be taken to keep lions fit.

Australian scientists are trying to give kangaroo-style stomachs to cattle and sheep in order to cut the greenhouse gases they send out, which are thought to be responsible for global warming.

Thanks to special bacteria in their stomachs, kangaroo flatulence(肠胃气胀)contains no methane(甲烷)and scientists want to transfer that bacteria to cattle and sheep who produce large quantities of the harmful gas.

While the usual image of greenhouse gas pollution is a huge chimney pushing out carbon dioxide, animals at home contribute a surprisingly high percentage of total emissions in some countries. “Fourteen percent of emissions from all sources in Australia is from methane from cattle and sheep,” said Athol Kleve, a senior research scientist with the Queensland state government.

And if you look at another country such as New Zealand, which has got a much higher agricultural base, they're actually up around 50 percent, ” he said.

Researchers say the bacteria also make the digestive process much more efficient and could potentially save millions of dollars in feed costs for farmers. But it will take researchers at least three years to isolate (分离) the bacteria, before they can even start to develop a way of transferring it to cattle and sheep.

Another group of scientists, meanwhile, has suggested Australians should farm fewer cattle and sheep and just eat more kangaroos. People are still arguing about this, but about 20 percent of health-conscious Australians are believed to eat the national symbol already.“It's low in fat, it’s got high protein levels and it's very clean in the sense that basically it's the free-range (放养的) animal,” said Peter Amp of the University of New South Wales's institute of environmental studies.

1.Scientists try to give kangaroo-style stomachs to cattle and sheep to __________.

A. help them fight against different diseases.

B. reduce the amount of greenhouse gases.

C. get rid of the bacteria in their stomachs.

D. protect them from quantities of harmful gas.

2. The advantage of transferring the bacteria to cattle and sheep is that_____________.

A. it will take the researchers a long time.

B. cattle and sheep will eat more than usual.

C. it will help the farmers to save money.

D. the bacteria will make them grow quickly.

3. From this passage we can infer that___________.

A. scientists still don’t know how to transfer the bacteria to cattle and sheep.

B. people in Australia depend on kangaroos for food at the present time.

C. 14% of the greenhouse gases in New Zealand is from cattle and sheep.

D. nobody in Australia will be allowed to farm cattle and sheep in the future.

As a child, visiting the zoo was more a punishment than a treat. I didn’t find the chimps’ tea parties funny, nor the bird shows entertaining. Feeding time for seals was less painful, but their performances still seemed like they belonged more in a circus.

And I hated circuses, especially the animal acts — men teasing lions, girls balancing on elephants and monkeys playing football. I knew that every trick a circus animal did was unnatural, achieved through strict training and quite possibly cruelty.

Happily, during my lifetime public attitudes and the law have changed. Circuses using wild animals are now almost extinct, and zoos have definitely evolved.

When my children were young, I occasionally took them to our local zoo. The elephants were in tiny cages and the gorillas looked bored as they sat peeling bananas and staring at teasing visitors. Each cage had a sign which listed the animal’s name and where it came from. But, back then, there was little information included about the environmental challenges they faced.

As a result, environmentalists and animal lovers often oppose zoos. “Animals belong in the wild,” is a common — and understandable — complaint. But what do the animals themselves prefer?

Generally speaking, zoo animals have a longer life. But — you may protest — they are not free. What? Free to be hunted and killed, free to die of hunger or thirst? Maybe sitting in a cage eating bananas isn’t so bad.

Not that such conditions are acceptable in modern zoos, due to the work of BIAZA, the British and Irish Association of Zoos and Aquariums. These days every zoo requires BIAZA’s approval to operate, and the association sets the standards, observes conditions in zoos and develops animal-research programmes, both in the UK and abroad. BIAZA also organises the animal exchanges between zoos all over the world.

Consequently, today, most zoo animals are born and raised in zoos, live in large, comfortable enclosures and are cared for by well-trained, knowledgeable and caring zoo employees. Of course it’s no substitute for living in the wild but unfortunately this isn’t always possible. Meanwhile, why not visit your local zoo and decide for yourself?

1.The passage is mainly about __________.

A. how zoos have improved

B. whether a zoo should be closed down

C. a new environmental organisation

D. the difference between zoos and circuses

2.From Paragraph 2, we can guess that the writer believes circus animals __________.

A. had much shorter lives than those in the wild

B. were not treated well by their trainers

C. should have been placed in zoos

D. were not as intelligent as those in zoos

3.Which of the following roles are performed by BIAZA?

A. Organising animal study projects and training zoo workers.

B. Checking zoo conditions and arranging animal exchanges.

C. Designing zoos and approving zoo operations.

D. Caring for ill animals and setting zoo standards.

4.Which of the following statements about zoos would the writer agree with?

A. Zoo animals should be freed into the wild.

B. Zoos are more popular now than in the past.

C. Zoo animals are more restricted than in the past.

D. Zoos now provide caring living conditions for animals.

完形填空(共1小题)

Money was a constant source of tension and stress when I was growing up. My parents were , well-educated and hard-working, but they lived from paycheck to paycheck. When I was 13, they split up. Then my mom to raise three kids, often relying on free lunch tickets and food stamps. As my mother retirement age, she was filled with over the fact that she hadn’t saved enough for her golden retirement years, she often sighed. My father had always been to work—we had always he’d work less and spend more time with us . But he is just a workaholic(工作狂).

My parents were trying so hard to make ends meet, so I couldn’t become a on them. As a result, I college and spent the next couple of years drifting from one minimum wage job to another. I my broken-down car, went to work on foot, reduced my by sharing a one-bedroom apartment with three other women, and got free food during Happy Hour at our local bar. I learned to do whatever it took to .

One night, while I was working at a donut shop and 34 coffee for a homeless customer, I that I was one paycheck away from being homeless myself. That was my wake-up . Motivated by fear of an uncertain , I opened the Yellow Pages(电话黄页), professional dog trainers and negotiated an unpaid apprenticeship(学徒工作). Less than a year later, I was by a dog trainer, and I loved the work. A couple of years later, I started my own dog-training school, which luckily turned out to be . My efforts paid off.

Though I didn’t have rich parents to rely on, I discovered the power of asking for what I want.

1.A. clever B. careful C. greedy D. powerless

2.A. hoped B. struggled C. attempted D. refused

3.A. counted B. imagined C. mentioned D. approached

4.A. curiosity B. disagreement C. anxiety D. happiness

5.A. if B. so C. but D. because

6.A. addicted B. similar C. related D. familiar

7.A. believed B. guessed C. said D. wished

8.A. though B. yet C. instead D. too

9.A. danger B. burden C. challenge D. threat

10.A. dropped out of B. was admitted into C. went in D. went through

11.A. paid for B. cleaned out C. gave away D. fixed up

12.A. clothes B. dinner C. weight D. rent

13.A. survive B. work C. play D. pay

14.A. buying B. making C. tasting D. smelling

15.A. recalled B. promised C. feared D. realized

16.A. sign B. hit C. call D. period

17.A. future B. job C . mood D. family

18.A. searched B. phoned C. invited D. persuaded

19.A. honored B. reminded C. hired D. moved

20.A. hard B. tiring C. efficient D. successful

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网