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Celebrities as the products¡¯ spokesperson
In recent years, it is very common for celebrities, or the so-called superstars, to be spokespersons or representatives for a wide variety of products£®
In recent years, it is very common for celebrities, or the so-called superstars, to be spokespersons or representatives for a wide variety of products£®Celebrities¡¯ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings£®
There are, however, some problems for celebrities and the consumers£®To begin with, before representing, a star may know nothing about the product£®Thus, the consumers may be misled. Even worse, some stars advertise for items with low quality, even for fake commodities£®In the case of Sanlu, the public image of stars involved was spoiled.
From my point of view, it is high time that measures were taken£®Firstly, laws should be worked out to regulate celebrities¡¯ advertising£®Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit£®