题目内容

Yasuda is 95 years old. Looking for easier ways to search the Web and send email, he bought Apple’s iPad. The company has sold 3.27 million iPads since they entered the market in April. Although it’s impossible to know with certainty how many seniors (老年人) are buying them, evidence suggests that it’s a hit with seniors.

The iPad’s intuitive interface (直观界面) makes it attractive to seniors around the world, says Takahiro Miura, a researcher at the University of Tokyo. “The iPad is a good tool for seniors because it’s very easy to use,” he says. “Unlike the PC, it doesn’t require former knowledge.”

James Cordwell, a researcher in London, says the iPad’s popularity with seniors is helping Apple reach beyond its traditional base of young customers. “The world’s population, especially in developed markets, is getting older. It’s probably a market where Apple has least entered,” Cordwell says. Senior users are “a key source of growth for them in the future.”

Seniors make up about 22 percent of the population in Japan. They may prove that seniors are willing to accept the iPad. Besides the customer group under 30, they spend more than any other group in the country, according to a report. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and prevent him from experiencing some of the mental problems that sometimes come with getting older. “Trying new things like that is good mental exercise,” he says.

1.Which of the following is NOT an advantage of the iPad?

A. It has intuitive interface.

B. It is easy to operate.

C. Beginners can use it without similar experiences.

D. People can use it as a way to do mental exercise.

2.What can we learn from the text?

A. People above thirty are Apple’s largest customer group in Japan.

B. The traditional customers of Apple’s products are usually the young.

C. Seniors will soon grow into Apple’s largest customer group.

D. Seniors in Japan are fond of buying latest hi-tech products.

3.What is the text mainly about?

A. iPad leading Apple to seniors.

B. iPad influencing the customer group.

C. iPad’s arrival causing Japanese to think.

D. iPad beating the traditional PC

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In a world with limited land, water and other natural resources, the harm from the traditional business model is on the rise. Actually, the past decade has seen more and more forests disappearing and the globe becoming increasingly warm. People now realize that this unhealthy situation must be changed, and that we must be able to develop in sustainable ways. That means growth with low carbon or development of sustainable products. In other words, we should keep the healthy while using its supply of natural resources.

Today, sustainable development is a popular trend in many countries. According to a recent study, the global market for low-carbon energy will become three times bigger over the next decade. China, for example, has set its mind on leading that market, hoping to seize chances in the new round of the global energy resolution. It is now trying hard to make full use of wind and solar energy, and is spending a huge amount of money making electric cars and high-speed trains. In addition, we are also seeing great growth in the global markets for sustainable products such as palm oil(棕榈油), which is produced without cutting down valuable rainforest. In recent years the markets for sustainable products have grown more than 50%.

Governments can fully develop the potential of these new markets. First, they can set high targets for reducing carbon emissions(排放) and targets for saving and reusing energy. Besides, stronger arrangement of public resources like forests can also help to speed up the development. Finally, governments can avoid the huge public expenses that are taking us in the wrong direction, and redirecting some of those expenses can accelerate the change from the traditional model to a sustainable one.

The major challenge of this century is to find ways to meet the needs of a growing population within the limits of this single planet. That is no small task, but it offers abundant new chances for sustainable product industries.

1.The traditional business model is harmful because of all the following EXCEPT that .

A. it makes the world warmer

B. it consumes natural resources

C. it brings severe damage to future

D. it makes growth hard to continue

2.What can we infer from Paragraph2?

A. China lacks wind and solar energy.

B. China is the leader of the low-carbon market.

C. High-speed trains are a low-carbon development.

D. Palm oil is made at the cost of valuable forests.

3.To fully develop the low-carbon markets governments can______.

A. cut public expenses

B. forbid carbon emissions

C. develop public resources

D. encourage energy conservation

4.We can learn from the last paragraph that businesses have many chances to _______.

A. develop sustainable products

B. explore new natural resources

C. make full use of natural resources

D. deal with the major challenge

5.What is the main purpose of the passage?

A. To introduce a new business model

B. To compare two business models

C. To predict a change of the global markets

D. To advocate sustainable development

The most frightening words in the English language are, “Our computer is down.” You hear it more and more when you are on business. The other day I was at the airport waiting for a ticket to Washington and the girl in the ticket office said, “I’m sorry, I can’t sell you a ticket. Our computer is down.”

“If your computer is down, just write me out a ticket.”

“I can’t write you out a ticket. The computer is the only one allowed to do so.”

I noticed every passenger was just standing there drinking coffee and staring at the black screen. Then I looked down on the computer and asked her, “What do all you people do?”

“We give the computer the information about your trip, and then it tells us whether you can fly with us or not.”

“So when it goes down, you go down with it.”

“That’s good, sir.”

“How long will the computer be down? I wanted to know.”

“I have no idea. Sometimes it’s down for 10 minutes, sometimes for two hours. There’s no way we can find out without asking the computer, and since it’s down it won’t answer us.”

After the girl told me they had no backup computer, I said. “Let’s forget the computer—What about your planes? They are still flying, aren’t they?”

“I couldn’t tell without asking the computer.”

“Maybe I could, just go to the gate and ask the pilot if he is flying to Washington,” I suggested.

“I wouldn’t know what gate to send you to. Even if the pilot was going to Washington, he couldn’t take you if you didn’t have a ticket.”

“Is there any other airline flying to Washington within the next few hours?”

“I wouldn’t know,” she said, pointing at the dark screen. “Only ‘IT’ knows. It can’t tell me.”

By this time there were quite a few people standing in lines. The words soon spread to other travelers that the computer was down. Some people went white, some people started to cry and still others kicked their luggage.

1.Where do you often hear the frightening words “Our computer is down”?

A.at the airport. B.At the gate.

C.On business D.In the ticket office

2.What could the girl in the ticket office do without asking the computer?

A.She could do nothing.

B.She could write out a ticket.

C.She could still sell a ticket.

D.She could answer passengers’ questions.

3.What does the underlined word “down” in Paragraph 1 mean?

A.White B.Broken

C.Black D.Dark

4.We can learn from the last paragraph that .

A.a modern computer won’t be down

B.computers can take the place of human

C.there will be great changes in computers

D.sometimes a computer may bring suffering to people

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