题目内容
CBS was organized in 1928 when its founder, William Paley asked for ownership of a group of radio station.
- A.自己的
- B.自主权
- C.所有权
- D.主动权
The Winter Olympics proved no match for television's gold-medal winner, "American Idol". Fox's unbelievable successful contest crashed the Olympics in head-to-head competition on Tuesday night, 27 million viewers to 16.1 million, according to Nielsen Media Research.
The Olympics recovered a bit after "Idol" went off the air, but its overall audience of 18.6 million was the least-watched winter Olympics telecast since Nagano's closing ceremonies in 1998, Nielsen said.
Since its opening on Friday, the Turin games have been running well below the 2002 Salt Lake City games in viewership interest. Much of that was expected, but Tuesday's rating was the first alarming sign for NBC that increased TV competition has taken a toll.
"The competition from 'Idol' is heavier than the Olympics has ever seen," said NBC Sports spokeswoman Alana Russo.
It doesn't figure to get any easier, with "Idol" and ABC's "Lost" on the air Wednesday. CBS' "Survivor" and "CSI: Crime Scene Investigation" offer more competition on Thursday.
Even figure skating, the most popular winter Olympics sport for viewers, didn't help much on Tuesday. NBC filled about two-thirds of the hour during which it competed with "American Idol" with tape of the men's figure-skating competition.
Through five nights of Olympics coverage, NBC's average prime time rating is 12.7 ( a rating point represents 1,102, 000 households, or 1 percent of the nation's estimated 110.2 million TV homes). NBC said before the games started that it had promised its advertisers a rating of between 12 and 14. If it slips below that, NBC will have to make it up to advertisers with free commercial time.
" ‘American Idol' is clearly a phenomenon," said Randy Falco, president of the NBC Universal Television Group. "But we expected it and are tracking fight where we planned to be at this point." Between NBC and its networks, about 65 percent of the nation's television homes have tuned in at least some of the games.
【小题1】How many viewers watched the Winter Olympics on Tuesday night?
A.110.2 million | B.12.7 million |
C.27million | D.16.1million |
A.To ask the "idol" to go off the air. |
B.To play the tapes of men's figure skating. |
C.To add "Survivor" to its program. |
D.To do more advertising. |
A.do more advertising for nothing |
B.stop running normally |
C.never cover the Olympics |
D.pay extra money for advertisers |
A.paid off. | B.caused loss. | C.broken out. | D.picked up. |
How good are U.S. drivers?
The CBS TV “National Drivers Test” showed that many U.S. drivers have a lot to learn. Here’s why:
CBS picked 1,799 samples(被实验者) to take the test in TV studios in New York, Philadelphia, Chicago, and Los Angeles. More than two out of five of the drivers failed the test. And the average score was the lowest passing mark-51 points out of a possible 80.
Chicago drivers did best with an average of 53 points. Los Angeles drivers came next with 52 points. New York and Philadephia drivers tied(得同样的分数) with 50 points-a failing score. Drivers with 50 points or less were rated(被评价为) “poorly informed” by the judges.
Here are some of the test results:
(1) Are men better informed drivers than women?-Yes. Men averaged 52 points. Women got average of 49.
(2) Are older drivers better informed than younger drivers?-No. Drivers under 26 averaged 52 points. Drivers from 27 to 45 averaged 51. Driver over 45 failed with 48 points on average.
(3) Does education make a difference?-Yes. College graduates averaged 52 points. High school graduates averaged 50. Those without high school diplomas(文凭) got 48. And people who had taken driver education courses scored an average of 53 points-three more than those who hadn’t.
(4) Does driving experience make a difference?-Yes. Drivers with three or more years’ experience averaged 51 points. Drivers with less experience averaged 49.
Here are some surprising facts brought out by the test:
(1)More than one out of three drivers did not know that a blinking(闪烁) red light means a full stop. (2)Three out of ten drivers did not know that an octagonal (eight-sided) sign means stop.
(3)More than two of three drivers did not know what to do when being “tailgated”(危险地,紧接另一辆驶) The answer: slow down, drive to the right, and let the driver behind pass.
The results of the test were turned over to the National Safety Council. They will help future safety planning.
1.The author’s purpose is to ___________.
A.prove that men are better drivers than women |
B.give you safe driving tips(提示) |
C.tell you the results of a national drivers test. |
D.urge you to get an education. |
2.From the information in this article, you could say that _________.
A.older drivers are better informed than younger drivers |
B.experience makes difference among drivers |
C.most drivers failed the test |
D.most people don’t know what a blinking red light means |
3.Which of the following as a group was rated “poorly informed” by the judges?
A.Men. |
B.High school graduate drivers. |
C.Drivers from 27 to 45 years of age. |
D.Drivers with 3 or more years’ experience. |
4.Which of the following statements is NOT true?
A.Men are better informed than women. |
B.Education makes no difference in the pass rate of the drivers. |
C.Chicago drivers are the best informed drivers in America. |
D.The test results will be used as a guide for future safety planning. |