题目内容

【题目】阅读理解。

阅读下列短文，从每题所给的四个选项 （A 、B 、C 和 D ）中，选出最佳选项。

Apple is to open a research lab in the southern Chinese city of Shenzhen, according to Tim Cook, its chief executive, as it seeks to boost sales in the country and improve ties with the authorities.

Beijing has been encouraging foreign technology companies to carry out more high-end work on the mainland as part of efforts to revitalize local industry.

It will be Apple’s second facility in China. It already has a new research and development facility in Beijing.

The two R&D centers were “aimed at strengthening relationships with local partners and universities as we work to support talent development across the country”, Apple said in a statement.

A closer relationship with the Chinese authorities has been a priority following setbacks for the US technology company this year.

The iPhone has been losing market share to high-end handsets made by local competitors including Huawei, Vivo and Oppo, which topped the rankings in the second quarter, while Apple languished in fifth place, according to Canalys data.

Analysts said the announcement of the R&D centre was Mr. Cook’s latest attempt to gain favour with Beijing, following the US group’s $1billion investment in Didi Chuxing, the Chinese car-hailing company, in May.

Apple has had to change its approach in China as it faces rising nationalism and high-quality local competition, according to Ge Jia, a tech blogger, who wrote yesterday: “It’s time for Apple to cast aside their pride.” “Their previous strategy of only selling devices to China without leaving anything behind is not working any more and they are starting their process of localisation in China through the Shenzhen lab.”

【1】Apple is going to open a research lab in Shenzhen to _____________.

A. promote Shenzhen’s economy

B. promote its sales in China

C. get help of Chinese experts

D. join in local competition

【2】Which of the following is true?

A. There is only one research facility in China.

B. Apple has always been in good relationship with Chinese authorities.

C. Huawei has ranked to No.1 in the second sales quarter.

D. Apple is changing its strategy in order to boost sales.

【3】What caused Apple’s sales in China to fall?

A. Its bad quality and high price.

B. Nationalism and high-quality local competition.

C. Out-of-date design and false advertisement.

D. Chinese government’s ban on purchase.

【4】According to Ge Jia, what is Apple’s previous sales approach in China?

A. taking part in high-quality local competition.

B. choosing certain customers in China.

C. only selling devices.

D. selling devices as well as technology.

【答案】

【1】B

【2】D

【3】B

【4】C

【解析】

本文讲述的是苹果公司在深圳开了第二家工厂，苹果公司称这两个研发中心是旨在加强与当地合作伙伴和大学的关系，以支持全国各地的人才发展，在中国开始本土化研究，提高销售量。

【1】B细节理解题。根据文章的第一段according to Tim Cook, its chief executive, as it seeks to boost sales in the country and improve ties with the authorities.可知，苹果在深圳开研究中心是为了打开市场，增加销售量。故选B。

【2】D细节理解题。根据文章的最后一段Apple has had to change its approach in China as it faces rising nationalism and high-quality local competition, according to Ge Jia, a tech blogger, who wrote yesterday.可知苹果正在改变其战略，以提高销售。故选D。

【3】B细节理解题。根据文章的最后一段Apple has had to change its approach in China as it faces rising nationalism and high-quality local competition可知，故选B。

【4】C推理判断题。根据文章的最后一段Their previous strategy of only selling devices to China可知他们只销售设备。故选C。

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