Question

【题目】请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。

注意：每个空格只填1个单词。

The benefits of being an independent business are truly great. Beyond the rewarding nature of owning something truly unique, small businesses have the edge over their big business counterparts in many areas. Consider the importance of being independent and how that independence can help drive your business.

To some, having fewer customers simply means less cash flow; however, having a smaller base also allows you to focus more on customer satisfaction.

Companies are always searching for ways to improve customer service and have more of their business. Whether through paying special attention to who comes through your door or monitoring your customers through the social network, it’s less of trouble to make sure your customers’ needs are being met when there’s a smaller sample to deal with. In addition, it becomes much easier to create a personal connection with buyers when you have enough time and attention to show them some love.

Small businesses have an inherent advantage over their big box competitors in the sense that they can offer something different. People want to see the independent businesses that offer unique products and flavor to their communities. Your business can be the difference when it comes to what customers want.

Of course, big box companies will almost always beat you down when it comes to price. Consider, however, that if you can offer a truly unique product or experience, price becomes much less of an issue.

People like the idea of supporting local independent businesses versus “the big guys”. So, what businesses are booming due to the rise of independence?

Craft Beer(精酿啤酒) — The craft beer movement in the United States is supported so widely that big breweries have taken to creating their own competing “craft beer” brands in an attempt to follow the trend. While Anheuser Busch represents nearly half of America’s breweries, craft beer has seen a huge jump in sales in recent years.

Video Games — Whether through PCs, traditional consoles or mobile games, independent developers are supported by enthusiastic fans and micro-transactions in an industry that was formerly dominated by bigger developers.

Musicians — The modern web offers immense opportunities to musicians, resulting in more economic and artistic freedom. A surprising number of mainstream artists have seen great success from their independent releases, such as Macklemore’s The Heist, which has sold over one million copies in the United States alone.

Some small businesses don’t want to be small businesses forever. Regardless, consider what independence does for you and your company. If you offer something out of the ordinary, you can build an audience that respects your individuality and supports your cause.

The necessity of being an independent business
A focus on customer 【1】______________	A smaller sample of customers makes it easy to 【2】________ to customers’ needs.
	With enough time and attention to show customers some love, an independent business person finds it easier to connect with them 【3】_________.
An offer of something completely different	Small businesses can offer something 【4】________ the ordinary to their communities.
	Being different can 【5】_________ a large number of active consumer groups.
	A really unique product or experience can make customers take 【6】__________ less seriously.
An appeal to an independent business	In the USA, craft beer is very popular with people, having 【7】________ well in recent years.
	Independent game developers gain the support of crazy fans in an industry that 【8】__________ to be in the control of bigger developers.
	A surprising number of mainstream artists 【9】________ great success to their independent releases.
A chance to 【10】_____ for some small businesses	For some small businesses, independence can attract a group of people that respect their individuality and support their development.

Answer 1

【答案】

【1】satisfaction

【2】meet/satisfy

【3】personally

【4】beyond

【6】attract/mean

【7】price

【7】competed

【8】used

【9】owe

【10】grow/develop

【解析】

本文主要阐述了独立做生意的必要性。

【1】satisfaction 原词再现。依据文章第二段中的“…focus more on customer satisfaction.”可知答案。

【2】meet/satisfy 信息转换。依据文章第三段中的“it’s less of trouble to make sure your customers’ needs”可知，此处表示的是“满足顾客的需要”，构成短语meet/satisfy one’s needs，故使用meet/satisfy。

【3】personally 信息转换。依据文章第三段中的“it becomes much easier to create a personal connection...”，且此处需要转换成副词形式，故需要填personally。

【4】beyond 信息转换。依据文章第四段中的“People want to see the independent businesses that offer unique products and flavor to their communities.”可知，独立的生意提供的产品是独一无二的，也就是超越平凡的；依据表格此处需要的是填一个介词，故beyond即可。

【5】attract/mean 信息转换。依据第四段中的“Your business can be the difference when it comes to what customers want.”可知，与众不同就会吸引大量的消费群体。

【6】price 原词再现。依据文章第五段中的“price becomes much less of an issue.”可知答案。

【7】competed 信息转换。依据文章第七段中的“...creating their own competing “craft beer” brands…”可知此处表示的是“竞争”之意，依据表格可用competed。

【8】used 信息转换 依据文章第八段中的“…in an industry that was formerly dominated by bigger developers.”此处表示的是“过去常常做某事”且作谓语故需要填used一词。

【9】owe 信息转换。依据文章第九段中的“have seen great success from their independent releases”且结合表格中的短语，故使用owe一词表示“归因于…”。

【10】grow/develop 信息转换。依据最后一段中的“Some small businesses don’t want to be small businesses forever.”表示“小生意并不是永远想成为小生意”即它们需要成长与发展，故填develop/grow。