Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package(包装) caused the shoppers to lose interest because they made the product look ineffective(无效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.
The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it appears to.
It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”
【小题1】 Health foods are usually packed in colors Except ________.
A.greenB.blackC.yellowD.brown
【小题2】Why did the shoppers lose interest in the medicine?
A.Because of the size of the product.B.Because of the color of the product.
C.Because of the color of the package.D.Because of the cost of the product.
【小题3】If a new product costs $ 60, how much money may be spent on packaging?
A.$ 24B.$ 36C.$ 40D.$ 60
【小题4】Which of the following is the key to the success in product sales?
A.The way to sell goods.B.A good product.
C.The one who makes a product.D.A nice color.
【小题5】The passage is mainly about ___________on shopping.
A.advantages of productsB.the importance of packaging
C.choices of productsD.the cost of packaging
  Look! There are thousands of people waiting to buy tickets home in the railway station.Each time when Spring Festival comes,buying tickets of train trip would be very hard.And things seem to be getting worse and worse,although we have greatly increased the mileage(总里程) of railway network and speeded up trains.Why? It’s because too many people want to go back home to spend Spring Festival with their family.Many people become angry with the Ministry(部)of Railways.They wonder why it is hopeless for them to get the tickets from the railway station.Instead,they sometimes can only buy them from ticket scalpers at much higher price.
The Ministry of Railways estimated(估计) that about 216 million passengers would travel by train during the 40-day peak period(高峰期) during the 2010 Spring Festival holiday.The number of travelers will be 8%higher than that of 2009.This problem even attracted the President Hu Jintao’s attention.He wrote a note to Liu Zhijun,Minister of the Ministry of Railways,asking him to make sure of a “smooth and safe” transportation.Afterwards,officials from the Ministry of Railways said they would try their best not to let any ticket-buyers spend Spring Festival at the railway station.
【小题1】What does the underlined word “scalper” in the first paragraph mean?
A.代售点B.售票员C.票贩D.赌徒
【小题2】Many people can’t buy the tickets from the railway station,and they sometimes can only buy them from the scalpers        
A.expensivelyB.wrongly C.dangerously D.hardly
【小题3】How many people took the train trip during the peak period during the 2009 Spring Festival holiday?
A.About 216 million.B.About 172 million.
C.About 200 million.D.About 233 million.
【小题4】What does the passage mainly tell us?
A.People go home much more easily during the Spring Festival.
B.It is very hard to buy tickets in the railway station during the Spring Festival.
C.President Hu Jintao cares about the railway building problem.
D.The Ministry of Railways felt sorry about the problem.

To save yourself from embarrassment (尴尬), it’s good to read a few books or research online about the culture and customs of the country you plan to visit.

Clothing: Wearing shorts in public is generally not acceptable in most parts of the world, including some European countries.

Greetings: Handshake is a usually accepted form of greeting, although in some countries, like Japan, a traditional bow(鞠躬) is preferred. Be careful how you talk with someone; don’t use first names unless you are invited to do something.

Language/Gestures: learn some polite expressions (hello-goodbye-thank you) and relax. English is pretty common worldwide, especially in tourist areas and you can always use body language to get your message across. However, some Americans gestures have different meanings in other countries. For example, in Bulgaria, shaking your head usually means  “yes”; shaking it “vertically” means “ no”.

Food/Drink: you may find yourself looking down at a local delicious snake soup in china, sheep’s eyes in Saudi Arabia… and wonder what to do; especially you are guests in someone’s home. Be brave, take small bites, and pretend it tastes like something you like. Remember that some Buddhists don’t eat beef, and Muslims don’t eat pork. If you are eating with Muslims, never touch food with left hand (the left hand is for bathroom use).

Conversations: if you know the history and culture of the country, you will be confident. The French are angry at the classic American question: “What do you do for a living?” and so on.

1.You should learn about _______ of the country if you want to go to another country.

A.the people and the food

B.the culture and customs

C.the language and people

D.the behavior and conversations

2.A Japanese meet you for the first time, he/ she will ________.

A.shake hands with you                    B.hug with you

C.kiss you                               D.bow to you

3.In Bulgaria, shaking your head usually means______________.

A.yes              B.no               C.victory            D.calm down

4.Which of the following isn’t right?

A.You can’t wear shorts in public in most parts of the world.

B.You can use body language to communicate with people.

C.You can use your left hand to touch food when you eat with Muslims.

D.You can get along well with people you visit if you know their culture and customs well.

 

 When you think of Beijing, the beautiful green waters and hills of Beihai Park and the grand and beautiful Forbidden City will come to your mind.

In recent years, groups of modern buildings and specially designed plazas have appeared on Beijing’s streets. Standing in the street, you can feel how Beijing has changed. But foreigners still like to go to the hutongs.

The word hutong comes from the Mongolian language. Hutongs come to Beijing more than 700 years ago. As time passed, the hutongs have remained, and have become an important part of the essence of Beijing.

Many foreigners, when they come to Beijing from their far countries, will go directly to visit the hutongs after setting down. They sit in the courtyards, chatting with the native Beijingers about neighbors and their life. It seems that through their chatting, they can find the true meaning of Chinese family life.

Waving good-bye, they have to leave the hutongs, and say goodbye to the families with whom they have chatted happily. But they don’t feel like leaving. The hutongs have brought great enjoyment to them.

Although every country has it own special cultural background, economic situation and level and feelings are similar. The hutong is a cultural symbol of this city. And the families of the hutongs are also unforgettable.

1.What do we often think of when we talk about Beijing?

2.Where do the foreigners still like to go although Beijing has changed a lot?

3.What do we know from the third paragraph ?

4.将文中划线部分译成汉语

5. The best title for the passage can be_______.

A.How the word hutong comes from

B.Every country has it own special cultural background

C.The foreigners like to go to hutongs directly

D.Hutong and family

 

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