题目内容
Hurry up, ________we'll be late for the football game.
A.or B.so C.and D.but
—How can I improve my English more quickly, Tom?
—__________listening and reading more.
A.At B.Across C.By D.On
--- Sharon, remember to lock the door before leaving the house.
-- ______.
A.Yes, please B.OK. I will C.It’s hard to say D.It’s my duty
Viral Marketing
Companies are always on the lookout for new ways to sell products. We're used to seeing ads in newspapers and on television. In recent years, a new type of ad strategy — viral marketing ( 病毒 性 营 销 ) — has become popular. It uses the Internet to spread information about a product or service.
The idea of viral marketing is the "word of mouth" effect, that is, to get people to recommend( 推 荐 ， 介 绍 ) a product to others. On the Internet, that can be done by email messages. Or, the information may be posted on forums, blogs, and other websites.
Advertisers can't force people to spread their message. So, they must think of creative ways to get people to help out. One good way is to give something away. For example, when somebody sends an email using a Hotmail account, there's an ad on the bottom. It tells others how to get a free account. Other companies give away branded screensavers, wallpaper, and sounds. Whenever they're seen or shared, it advertises the product.
Another way is funny and interesting videos. When someone comes across a great ad for BMW, they may send a link to their friends. They may even add the video to a forum or blog. Companies love the effect. It gets more people to watch their ads, visit their websites, and hopefully, buy their products.
Unfortunately, it's hard to plan viral marketing activities. There are many ads and websites on the Internet. So, designers and marketers must think up creative new strategies. If something is funny, interesting, or useful enough, people will tell their friends about it. If it includes giving something away, the viral marketing activity may be even more successful.
1.Which new type of ad strategy has become popular?
__________________________________________________
2.What is the idea of viral marketing?
3.What can't advertisers force people to do?
4.What may people do when they come across a great ad for BMW?
5.Why is it hard to plan viral marketing activities?
— Mum, where is Dad?
—He________in the bedroom now.
A.sleeps B.slept C.is sleeping D.will sleep
My mother is our math teacher. We all like________very much.
A.he B.she C.his D.her
It is __________ (广泛地) believed that China plays an active role in medical research.
The dog had waited for years ________ it realized the death of his owner.
A.though B.if C.until D.when
When you are talking about someone, but at that time you can't remember his or her name. What should you do then? Don't worry! In English, you can use other names to replace (代替) their real (真实的) names.
In the US, if you forget someone's name, you can just use the name John Doe for a man or Jane Doe for a woman. For example, "Did you see that boy who was running in the rain?" "Ah, yes, poor John Doe."
People use these names in US courts (法庭). This is to keep the person's identify (身份) a secret (秘密). People use the name so often that there was even a film in 1941 called Meet John Doe.
But in the UK, unknown people are called John Smith. This name is used so often that John is one of the most common first name in English, and Smith is the most common family name.
So next time you forget someone's name, you know what to say.
1.When Americans can't remember a woman's name, they call her ________.
A.John Doe. B.Jane Doe. C.Jane Smith
2.John Smith is used among unknown people in ________.
A.America. B.the UK. C.Canada.
3.In US courts, people don't use real names because ________.
A.using real names is not allowed (允许)
B.they think using real names may bring them bad luck
C.they just want to keep their identify a secret
4.The meaning of the underlined word "common" in paragraph 4 is ________.
A.普通的 B.普遍的 C.共同的
5.The passage is mainly about ________.
A.why people sometimes can't remember others' names
B.differences in names between the UK and the US
C.the names American and British people use when they forget someone's name
