阅读理解

  In the 21 th century, advertising has become very popular.Why is it so popular?Because it has been proved that repeated advertising can increase product sales and make the price of products lower.

  Advertisements can be made in many ways.People in the U.S.A.and Europe use them to advertise all kinds of products, services and other things as well.People use large boards, sign inside or outside shops and cinemas, printed mails or gifts to make advertisements.Besides, balloons and aeroplanes are also used.

  An advertisement, however, should be properly designed to avoid waste.How is an advertisement made?An advertising firm(公司)selects a company to design and make the advertisement by studying the information about customers and products.The designers put forward their different plans with pictures or photos.When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not.If it does, it will be used all over the country.Otherwise it should be designed again until it is accepted by customers and market.

(1)

The reason for which advertising is popular is that ________.

[  ]

A.

it can make the price of products higher

B.

it can increase product sales

C.

it can make the products better in quality

D.

it can lower the cost of products

(2)

How many ways of advertising are mentioned in the second paragraph?

[  ]

A.

Six.

B.

Eight.

C.

Two.

D.

Four.

(3)

People in the USA use advertisements to advertise ________.

[  ]

A.

products only

B.

services only

C.

products and services only

D.

products, services and other things as well

(4)

The steps of making advertisements include the following except ________.

[  ]

A.

the designers put forward their plans

B.

the advertising company studies information about customers and products

C.

the advertisements are tested

D.

the advertisements are sold to companies

(5)

If the advertisement can make a product popular with customers, it proves that ________.

[  ]

A.

the advertisement is a failure

B.

the advertisement is a success

C.

the advertisement will be redesigned

D.

the advertisement will not e accepted

My friend Mr. Smith is a famous doctor and has a hospital. So he has enough money to __11__ all over the world. And he’s been to a lot places of interest. He likes to __12__ children and has a lot of little __13__. They often ask him to tell them all kinds of funny things he __14__. It makes them happy and his room is always full __15__ children when he’s free.
It was my little son’s seventh birthday yesterday. The boy wanted to __16__ his old friend Mr. Smith to the party. He __17__ Mr. Smith himself and told him about it. the doctor accepted his __18__ happily. At half past seven the boy was waiting for his coming at the gate. __19__he saw his car, he ran towards him. Mr. Smith __20__ on time, with a nice present in his hand. After dinner the children sat around the traveler and asked him to __21__ them some funny stories. Mr. Smith agreed and his stories made them __22__ again and again. At last th told them the funniest story. He said, “ Once I reached a city __23__a foggy day. The fog was the thickest in the world …”
Please wait a__24__, Mr. Smith,” said my son, “ It’s said the fog in London is the thickest in the world.”
“You’re __25__, my clever boy.” Said the funny doctor. “ The city had much fog that day …”“ What’s it, the?” the boy couldn’t wait to ask again.
“ The fog was so thick that I couldn’t see it at all,” the funny doctor said with a smile.

【小题1】
A.workB.fightC.liveD.travel
【小题2】
A.wait forB.look overC.play withD.look after
【小题3】
A.friendsB.brothersC.workersD.classmates
【小题4】
A.readB.wroteC.thoughtD.saw.
【小题5】
A.withB.forC.ofD.by
【小题6】
A.sendB.askC.carryD.get
【小题7】
A.knewB.caughtC.taughtD. called
【小题8】
A.invitationB.thingsC.carD.money
【小题9】
A.BeforeB.As soon asC.UntilD.Since
【小题10】
A.cameB.answeredC.saidD.played
【小题11】
A.speakB.sayC.tellD.talk
【小题12】
A.thinkB.laughC.cryD.fear
【小题13】
A.withB.inC.atD. on
【小题14】
A.momentB.dayC.weekD.year
【小题15】
A.sorryB.sadC.wrongD.right

完形填空
       In one way of thinking,  failure is part of life. In   1   way, failure may be a way towards success.
The "Spider-story" is often   2  .Robert Bruce , leader of the Scots(苏格兰) in the 13 th century, was
hiding in a cave(洞穴)from the English. He watched a spider   3   a web. The spider tried to reach
across a rough(粗糙的)   4   in the rock. He tried six times. On the   5   time he made it and went on
to make his web. Bruce is said to have been encouraged by this and to have gone on to  7    the English .
Edison ,  the inventor of the light bulb,  made   6    models that failed before he found the right way to
make one. Once he was asked   8   he kept on trying to make a new type of battery when he had failed
so often, he replied, “Failure? I have   10   failure. Now I know 50,000 ways it won't    9    
       The important thing to keep in mind about failure is that it's a part of life. Learn to "live with yourself"
even though you may have failed.
(     )1. A. other    
(     )2. A. told      
(     )3. A. to make  
(     )4. A. room      
(     )5. A. tenth    
(     )6. A. save      
(     )7. A. hundred  
(     )8. A. why      
(     )9. A. not      
(     )10.A. do        
B. another
B. said
B. made
B. house      
B. sixth      
B. help        
B. hundreds    
B. when        
B. no          
B. make        
C. first
C. talked
C. making  
C. place    
C. eighth    
C. defeat    
C. hundred of
C. what
C. never  
C. took  
D. second        
D. spoken        
D. playing        
D. soil          
D. seventh        
D. kill          
D. hundreds of    
D. who            
D. nothing        
D. work          

In one way of thinking. failure is part of life. In  31 way, failure may be a way towards success. The “Spider-story” is often  32 .Robert Bruce , leader of the Scots in the 13 th century, was hiding in a cave from the English. He watched a spider  33 a web. The spider tried to reach across a rough 34 in the rock. He tried six times. On the  35 time he made it and went on to make his web. Bruce is said to have been encouraged by this and to have gone on to  36 the English . Edison , the inventor of the light bulb, made 37  models that failed before he found the right way to make one. Once he was asked   38 he kept on trying to make a new type of battery when he had failed so often, he replied, “Failure? I have  39  failure. Now I know 50,000 ways it won't   40 ”.

So what? First,always think about your failure. What caused  41 ?Were conditions right? Were you in top from yourself? What can you change? So things will go   42  next time.

Second, is the goal you're trying to reach the right one? Try to do some   43  about what your real goals may be. Think about this question. “If I do succeed in this, where will it get me?" This may help you prevent failure in things you shouldn't be doing any way.

The third thing to keep in  44 about failure is that it's a part of life. Learn to “live with yourself" even though you may have  45

(  )31. A. other    B. another           C. first      D. second

(  )32.A. told     B. said             C. talked     D. spoken

(  )33. A. doing        B. taking       C. making      D. playing

(  )34.A. room         B. house        C. place   D. soil

( )35. A. tenth    B. sixth         C. eighth  D. seventh

(  )36.A. save     B. help        C. defeat       D. kill

(  )37.A. hundred   B. hundreds   C. hundred of  D. hundreds of

(  )38. A. why     B. when      C. what     D. who

(  )39. A. not         B. no         C. never        D. nothing

(  )40.A. do     B. make        C. take         D. work

(  )41. A. one      B. it          C. that         D. this

(  )42.A. high     B. large        C. right        D. bright

(  )43.A. Thinking   B. shopping      C. reading   D. cleaning

(  )44. A. heart     B. eyes        C. ears        D. mind

(  )45. A. failed.    B. succeeded      C. finished   D. passed

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