There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try.How? Packaging is the silent but persuading salesman.

They are on the shelves, and each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer, so that he is buying not only a product but also his belief in life.Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package.Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers' feeling for packaging, noticed.

Colors are one of the best tools in packaging.Studies of eye movements have shown that colors draw human attention quickly.Take V8 for example.For many years, the bright color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body.And the word “green” today can keep food prices going up.

Shapes are another attraction.Circles often suggest happiness and peacefulness, because these shapes are pleasing to both eye and the heart.That's why the round yellow M signs of McDonald's are inviting to both young and old.

This new consumer response to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

1.According to the passage, ________ seems to be able to persuade a consumer to buy the product.

       A.the belief in the product

       B.the quality of the product

       C.the salesman in the supermarket

       D.the pleasing color of the package

2.What does the underlined sentence in Para 2 mean?

       A.Many good products are of bad package.

       B.Package has great influence on the product.

       C.Product and Package are of the same thing.

       D.Package is more important than the product itself.

3.If a package or a product is round in shape, it can ________.

       A.make people feel relaxed

       B.bring excitement to the consumers

       C.produce a happy and peaceful feeling

       D.catch the eye movement of the consumers

4.What is the best title of the passage?

       A.Package and Product.

       B.Consumer Response.

       C.Colors and Shapes.

       D.The Inner Self of the Consumer.

American researchers have developed a technique that may become an important tool in fighting AIDS.The technique stops the AIDS virus from attacking its target-cells in the body's defense system.When AIDS virus enters the blood, it searches for blood cells called T4 lymphocytes(淋巴细胞).The virus connects to the outside of T4 lymphocytes, then forces its way inside.There it directs the cells' genetic(基因的) material to produce copies of the AIDS virus.This is how AIDS spreads.

Researchers think they may be able to stop AIDS from spreading by preventing virus from connecting to T4 cells.When AIDS virus finds a T4 cell, it actually connects to a part of the cell called CD4 protein.

Researchers want to fool the virus by putting copies or clones of the CD4 protein into the blood.This way the AIDS virus will connect to the cloned protein instead of the real ones.Scientists use the genetic engineering methods to make the clones.Normally a CD4 protein remains on the T4 cell at all times.The AIDS virus must go to it.

In a new technique, however, the cloned CD4 protein is not connected to a cell.It floats freely, so many more can be put into the blood to keep the AIDS virus away from real CD4 proteins on T4 cells.One report says the AIDS virus connects to the cloned proteins just as effectively as to real protein.That report was based on tests with blood cells grown in labs.The technique is just now beginning to be tested in animals.If successful, it may be tested in humans within a year.

1.The new technique can ________.

       A.kill the AIDS virus

       B.produce new anti-AIDS cells

       C.produce new medicines for AIDS

       D.prevent the AIDS virus from spreading

2.When the AIDS virus enters the blood, it is reproduced by ________.

       A.any blood cells in the body

       B.the inside of the virus itself

       C.the genetic material of T4 cells

       D.the outside of the T4 lymphocytes

3.The AIDS virus connects to cloned proteins instead of to the real ones because ________.

       A.the cloned proteins stay on the T4 cells

       B.the cloned proteins can float freely in the blood

       C.the cloned proteins are the same as the real proteins

       D.the cloned proteins are made by genetic engineering methods

4.Which of the following could be the best title of this passage?

       A.The Genetic Causes of AIDS.

       B.A New Approach of Fighting AIDS.

       C.A Report on the Spread of AIDS Virus.

       D.The Technique of Cloned CD4 Protein.

The most exciting kind of education is also the most personal.Nothing can exceed(胜过) the joy of discovering for yourself something that is important to you! It may be an idea or a bit of information you come across accidentally or a sudden understanding, fitting together pieces of information or working through a problem.Such personal encounters are the “payoff” in education.A teacher may direct you to learning and even encourage you in it — but no teacher can make the excitement or the joy happen.That's up to you.

A research paper, assigned in a course and perhaps checked at various stages by an instructor, leads you beyond classrooms, beyond the texts for classes and into a process where the joy of discovery and learning can come to you many times.Preparing the research paper is an active and individual(个人的) process, and an ideal learning process.It provides a structure within which you can make exciting discoveries, of knowledge and of self, which are basic to education.The research paper also gives you a chance to individualize a school assignment, to suit a piece of work to your own interests and abilities, to show others what you can do.Writing a research paper is more than a classroom exercise.It is an experience in searching out, understanding and synthesizing, which forms the basis of many skills applicable to both academic and nonacademic tasks.It is, in the fullest sense, a discovering, an education.So, to produce a good research paper is both a useful and a thoroughly satisfying experience!

To some, the thought of having to write an assigned number of pages, often more than ever produced before, is disconcerting.To others, the very idea of having to work independently is threatening.But there is no need to approach paper assignment with anxiety, and nobody should view the research paper as an obstacle to overcome.Instead, consider it a goal to accomplish, a goal within reach if you use the help this passage can give you.

1.According to the writer, personal discoveries ________.

       A.will give one encouragement and direction

       B.are helpful in finding the right information

       C.are the most valuable part of one's personal education

       D.will help one to successfully complete school assignments

2.It can be inferred from the passage what writing a research paper gives one chances ________.

       A.to fully develop one's personal abilities

       B.to practice the skills learnt in the classroom

       C.to prove that one is a productive writer

       D.to show how well one can accomplish school assignments

3.From the context, the word “disconcerting” (Para 3) most probably means ________.

       A.interesting                                       B.upsetting

       C.challenging                                       D.disappointing

4.The writer thinks that ________.

       A.one should explore new areas in research

       B.one should trust one's ability to meet course requirements

       C.one should use one's knowledge and skills when doing research

       D.one should consider research paper writing a pleasure, not a burden

5.What will probably follow this passage?

       A.How to write a research paper.

       B.The importance of research in education.

       C.How to make new discoveries for oneself.

       D.The skill of putting pieces of information together.

Sporting activities are essentially modified(变更) forms of hunting behavior.Viewed biologically, the modern footballer is in reality a member of a hunting group.His killing weapon has turned into a harmless football and his prey(猎物) into a goalmouth.If his aim is accurate and he scores a goal, he enjoys the hunter's joy of killing his prey.

To understand how this transformation has taken place we must briefly look back at our forefathers.They spent over a million years evolving(进化) as cooperative hunters.Their very survival depended on success in the hunting-field.Under this pressure their whole way of life, even their bodies, became greatly changed.They became chasers, runners, jumpers, aimers, throwers and prey-killers.They cooperated as skillful male-group attackers.

Then about ten thousand years ago, after this great long period of hunting their food, they became farmers.Their improved intelligence, so important to their old hunting life, was put to a new use — that of controlling and domesticating(驯养) their prey.The hunt became suddenly out of date.The food was there on the farms, awaiting their needs.The risks and uncertainties of the hunt were no longer essential for survival.

The skills and thirst for hunting remained, however, and demanded new outlets.Hunting for sport replaced hunting necessity.This new activity involved all the original hunting sequences but the aim of the operation was no longer to avoid starvation.Instead, the sportsmen set off to test their skill against prey that was no longer to their survival.To be sure, the kill may have been eaten but there were other much simpler ways of obtaining a meaty meal.

1.The author believes that sporting activities ________.

       A.are forms of biological development

       B.have actually developed from hunting

       C.are essential forms of domesticating the prey

       D.have changed the ways of hunting

2.For over a million years, our forefathers were basically ________.

       A.cooperating hunters                             B.successful farmers

       C.runners and jumpers                            D.skillful sportsmen

3.The underlined word “operation” in the last paragraph refers to ________.

       A.hunting

       B.prey killing

       C.sports activities

       D.domesticating animals

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