A man once said how useless it was to put advertisements in the newspapers, “Last week,” said he, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back.”

“How did you write your advertisement?” asked one of the listeners, a merchant.

“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”

“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is often very importance. Let us try for your umbrella again. and if it fails, I'll buy you a new one.”

The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”

This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes fastened to them saying that they had been taken by mistake and begging the loser not to say anything about the matter.

60. The result of the first advertisement was that ______.

  A. the man got his umbrella back

   B. the man wasted some money advertising

  C. nobody found the missing umbrella

  D. the umbrella was found somewhere near the Church

61. “If it fails, I’ll buy you a new one .” suggested that____.

  A. he was quite sure of success

  B. he was not sure whether he would get the umbrella hack

  C. he was rich enough to afford a new umbrella

D. he did not know what to do 

62. This is a story about _____.

  A. a useless advertisement

  B. how to make an effective(有效) advertisement

  C. how the man lost and found his umbrella

  D. what the merchant did for the umbrella owner

The United States will hold local, state and national elections this Tuesday. It seems that the Democrats (民主党) may be in a position to end Republican control of one or both houses of Congress.

     Seventy percent of the fifty states will elect governors (地方长官). If the Democrats win four more of these than they have now, the Republicans would also lose their majority at the state level.

     So both parties are fighting hard. Elections in America bring a flood of political advertising, especially on television. These messages are often negative (消极的) or attack ads.

     Americans traditionally say they dislike negative ads, but political experts say these ads often work. In many cases, the candidates likely to gain from negative ads say that their own campaigns (活动) were not involved. Outside groups or national party committees often pay for these ads. Some are about issues, like a candidate’s position on the war in Iraq or immigration. But political ads increasingly seem to be attacking candidates personally.

     Some political watchers say this year’s election has brought more negative ads than ever before. Whether this is true remains to be proven.

     But some ads have made news, like a Republican National Committee ad against Harold Ford. The ad was based on the fact that last year he attended a Super Bowl party held by the men’s magazine Playboy. The ad showed an actress with bare shoulders saying she met him at the Play boy party. "Harold, call me," she says.

     The ad might have seemed humorous, except that the woman is white and Mr. Ford is black.

63. The underlined word "some" in the fourth paragraph refers to ______.

A. campaigns        B. Ads       C. groups or party committees        D. candidates

64. About political ads, the author ______.

     A. doesn’t show his own opinion

B. thinks they are negative

C. considers them fair

     D. disagrees with them

65. The author mainly discusses ______.

     A. American elections

B. the ads campaign behind American elections

C. negative ads in the US

D. political advertising on TV

More and more American parents, students, educators, political and business leaders have come to see the importance of Chinese on the world stage. As a result, Americans hoping to learn Chinese are growing in number though they face a lot of difficulties.

Liu Chuansheng, chairperson of the University Council at Beijing Normal University, talked about this situation. “There have been 300 million Chinese learning English, and I know that there are more and more Americans beginning to learn Chinese. I remember when I came to the U. S. there were only 250 schools offering Chinese classes; when I left in 2005, there were already 2,400 schools hoping to offer Chinese classes. Today more than 700 schools are offering Chinese classes, and 4,500 are planning to do so.”

“This is an important time in America. We have suffered from an economic crisis; there is swine flu(猪流感) ---- all part of our lives. We need to be competitive to deal with the world and make an effort to understand each other,” said Shuhan Wang, head of Chinese Language Initiatives at Asia Society. “The number of Chinese language teachers remains the key bottleneck,” she said. “And the need for specialized teachers becomes greater, as there is increasing popularity of early language learning ---- kindergarten through 8th grades.”

Jon M. Huntsman Jr., governor(州长) of Utah, has led his state to the front in teaching Chinese. “While math and science remain main studies,” he said, “language is going to be an important drive in education. Next year 82 schools will offer Chinese to 6,000 students.”

64. It is implied in the passage that the number of Americans learning Chinese is growing mainly because _______.

A. more and more Americans face a lot of difficulties

B. the number of Chinese learning English is growing

C. Chinese is widely used by actors all over the world

D. China is playing a more important role in the world

65. Liu Chuansheng’s talk mainly shows us _______.

A. how Americans are learning Chinese      B. why Americans are learning Chinese

C. that Chinese becomes popular in America  D. that China offers more Chinese classes there

66. The biggest problem with Americans learning Chinese is that _____.

A. the Chinese language is too difficult for them to learn

B. they don’t have enough teachers of Chinese in the USA

C. American children are not good at learning languages

D. teachers won’t work in kindergartens or primary schools

67. The proper title for the passage is _______.

A. Americans show great interest in learning Chinese

B. Americans show less interest in math and science

C. Chinese teachers get new chance to work in America

D. Chinese is widely used in some states of America

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