Make sure the respondent has enough information
Remember your survey’s purpose
Keep your questions simple
Include only one topic per question
If in doubt, throw it out
Avoid leading questions
Write more effective survey questions
Naturally, no question is “good” in all situations, but there are some general rules to follow. Using these rules and examples will help you write useful questions.
小题1:_______________
All other rules and guidelines are based on this one. There was a reason you decided to spend your time and money to do your survey, and you should ensure that every question you ask supports that reason. If you start to get lost while writing your questions, refer back to this rule.
小题2:_______________
This is another way of stating the first rule, but it is important enough to repeat. A question should never be included in a survey because you can’t think of a good reason to discard it. If you cannot come up with a concrete benefit that will result from the question, don’t use it.
小题3:________________
Compound sentences force respondents to keep a lot of information in their heads, and are likely to produce unpredictable results. Example: “Imagine a situation where the production supervisor is away from the line, a series of defective parts is being manufactured, and you just heard that a new client requires ten thousand of these parts in order to make their production schedule. How empowered do you feel by your organization to stop the line and make the repairs to the manufacturing equipment?” This question is too complex for a clear, usable answer. Try breaking it down into components parts.
小题4:_______________
How would you interpret the responses to “Please rate your satisfaction with the amount and kind of care you received while in the hospital.” or, a question asking about speed and accuracy? If you want to be able to come up with specific recommended actions, you need specific questions.
小题5:________________
Asking respondents “How effective has this company’s new distribution program been?” may not be as effective as “Recently, we used a new distribution system. Did you know this?” Followed by “Have you seen any positive benefits resulting from this change?” It can be beneficial to break down questions that require background information into two parts: a screening item describing the situation which asks if the respondent knows about it, and a follow-up question addressing attitudes the respondent has about the topic.
请阅读以下就餐者的信息,然后匹配就餐者和适合他们的餐厅。选项中有一项是多余选项。把答案填在答卷上的相应位置。
Doctors Say Most Heart Disease Preventable
Heart disease is the number one killer, worldwide, of men and women over the age of 60. But people of all ages die of heart attacks each year. And while death rates have declined in the U.S. and many western European countries, they are on the rise in the developing world. __小题1:___.
No one would have guessed that Barbara Teng would have a heart attack. She was not overweight. She did not smoke or exercise. “In 2004, the week after I turned 49, when I was on a business trip in Chicago, I had a major heart attack," she said. _小题2:  . She now exercises daily, and monitors her heart health.
Dr. Patrice Nickens, who is with the National Heart, Lung and Blood Institute, thinks that heart disease is 82 percent preventable. “___小题3:__,” she said, “Men are also facing the same problem, and the key to staying healthy is knowing your numbers”.
“Your weight, your blood cholesterol, blood sugar and your blood pressure are important numbers that can help you take action and reduce your risk,” she said.
___小题4:__
“And the steps to take are simple: don’t smoke, maintain a healthy weight, exercise, know your numbers and talk to your physician and control these risks,” she said.
African-Americans are at higher-than-average risk for heart disease and stroke; people don't even know they have it, which increases the risk. Medstar Washington Hospital Center is trying to reach this population.   _小题5:  . For example, helping the people monitor their blood pressure. If people realize they are at risk for heart disease, they'll make lifestyle changes: lose weight, exercise, eat the right foods and keep in touch with a doctor
A.A healthy lifestyle can prevent heart disease
B.Lack of exercise causes heart attacks
C.It is the leading cause of death for women
D.With the right training, they can play an important role in community health
E. And that changed her life
F. Yet most heart disease is preventable.

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