Question

【题目】There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try．How? Packaging is the silent but persuading salesman．

There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life．Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package．Many products are packages and many packages are products．”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed．

Colors are one of the best tools in packaging．Studies of eye movement have shown that colours draw human attention quickly．Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body．And the word“green” today can keep food prices going up．

Shapes are another attraction．Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart．That’s why the round yellow M signs of McDonald’s are inviting to both young and old．

This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul．

【1】According to the passage, _____ seems to be able to persuade a consumer to buy the product．

A．the pleasing color of the package

B．he special taste of the product

C．the strange shape of the package

D．the belief in the product

【2】If a package or a product is round in shape, it can ____________．

A．bring excitement to the consumers

B．attract the consumers’ attention

C．catch the eye movement of the consumers

D．produce a happy and peaceful feeling

【3】“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________．

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

【4】It can be inferred from the passage that V8 is a kind of ________．

A.vegetable dish B．healthy juice

C．iced drink D．red vegetable

Answer 1

【答案】

【1】A

【2】D

【3】D

【4】B

【解析】

试题解析：本文讲的是在超市中商品包装的颜色和形状对消费者消费的影响。根据有关研究表明在包装的过程中，不同的颜色和形状各自对消费者产生不同的影响。

【1】细节理解题。从第三段“Colors are one of the best tools in packaging．Studies of eye movement have shown that colours draw human attention quickly．Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body．And the word“green” today can keep food prices going up.”中可以看出令人愉悦的包装颜色可以吸引顾客的消费，故选A。

【2】推理判断题。从倒数第二段中“Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart．That’s why the round yellow M signs of McDonald’s are inviting to both young and old．”可以判断出商品在形状上是圆形的话可以令人产生愉悦的心情，故选D。

【3】推理判断题。从最后一段“ This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul．”以及全文的主旨中可以推断出今天的消费者对于自己健康的考虑更加注意食品绿色安全，故选D。

【4】推理判断题。从第三段中“Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body．”可以看出V8是一种健康的果汁而非其他选项中的东西，故选B。