题目内容
workers and that this oversupply is increasing. Already there have been more than enough
teachers, engineers, physicists, aerospace experts, and other specialists. Yet colleges and
graduate schools continue every year to turn out highly trained people to compete for jobs
that aren't there. The result is that graduates cannot enter the professions for which they were
trained and must take temporary jobs which do not require a college degree.
On the other hand, there is a great need for skilled workers of all sorts: carpenters,
electricians, mechanics, plumbers, TV repairmen. These people have more work than they
can deal with, and their annual incomes are often higher than those of college graduates. The
old gap that white-collar workers make a better living than blue collar workers no longer holds
true. The law of supply and demand now favors the skilled workmen.
The reason for this situation is the traditional myth that college degree is a passport to a
prosperous future. A large part of American society matches success in life equally with a
college degree. Parents begin indoctrinating (灌输) their children with this myth before they
are out of grade school. High school teachers play their part by acting as if high school
education were a preparation for college rather than for life. Under this pressure the kids fall
in line. Whether they want to go to college or not doesn't matter. Everybody should go to
college, so of course they must go. And every year college enrollments go up and up, and
more and more graduates are overeducated for the kinds of jobs available to them.
One result of this emphasis on a college education is that many people go to college who
do not belong there. Of the sixty percent of high school graduates who enter college, half of
them do not graduate with their class. Many of them drop out within the first year. Some
struggle on for two or three years and then give up.
B. fewer students will prefer to go to college in the future
C. the law of supply and demand has a strong effect on American higher education
D. white-collar workers in the US used to make more money than blue-collar workers
B. Every young man and woman wants to go to college.
C. High school teachers urge their students to go to college.
D. Many people believe that the only way to success is a college education.
B. many people who go to college have their hopes destroyed
C. many people who go to college drop out within the first year
D. many people who are not fit for college education go to college
B. every young man and woman should go to college
C. people with a college education should receive higher pay
D. fewer people should go to college while more should be trained for skilled jobs
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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