题目内容
only handsets have become out of date. Today's do-it-all mobiles have a lot in common with the computer.
The only difference may be that they fit in your pocket and you pay by the minute to use them. Some of the
things a cell phone can do for you will be available this year:
Surf at speed
Cell phones that let you use the Web have been around for years. So, what's new? Well, faster third-
generation (3G) networks that let you surf at anywhere. This then allows a carrier to send video, music, and
games to your phone. Possible choices are from LG Electronics VX 8000 and Motorola V1150.
Listen as you go
The problem with most cell phone MP3 players is that they hold only a handful of songs. But, that's about
to change. Sony Ericsson's new W800i can hold around 150 songs in its 500 MB memory. And Samsung's
SPH-V5400 even comes with a 1.5 GB hard drive. Mobile phones may eventually replace mini-MP3 players,
especially for teens.
Say cheese
Camera cell phones are not new either. But, most of them have limitations: around 1-megapixel (百万像
素). But new technology has made 2-megapixel units more common, and 3-megapixel units are showing up
soon. Some 2-megapixel models, like Sony Ericsson's K750i, offer limited zoom and focus controls. Others,
like LG's recent A7110, can even capture 30 minutes of full-motion video.
Portable TV
You say you like"watching TV"? That's what Samsung MM-A700 wants to give you. The new model lets
users watch popular TV programmes-for a fee. Other choices are Nokia's 6620, Sanyo's MM7400 and NEC's
N940. The NEC model lets you watch public TV-no fee.
The above are just a handful of what you'll see in the coming months. Further down the road, your mobile
phone may play a host of other roles, such as mobile credit card, position locator... So what is there that a cell
phone can't do?
B. Sony Ericsson's W800i and Samsung's SPH-V5400.
C. Sony Ericsson's W800i and NEC's N940.
D. Sanyo's MM7400 and NEC's N940.
B. It can capture 30 minutes of full-motion video.
C. It can hold as many as 150 songs.
D. It lets you watch public TV for free.
B. Camera cellphones of 3-megapixel units will appear soon.
C. It is certain that a cellphone can do anything in the near future.
D. Today's do-it-all mobiles have nothing in common with the computer.
B. an advertisement trying to persuade you to buy new cellphones
C. a science fiction trying to attract readers' attention
D. a survey to find the development of cellphones
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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