题目内容

Public attention at the moment _______ the World Cup matches.

A．focusesB．is focusedC．is focused atD．is focused on

D

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　　He is only 20 years old, but has already had five years of experience in the world of entertainment. He is Edison Chan（陈冠希）.

　　Edison Chan has attracted much attention since joining entertainment circles（娱乐圈）. His attrac-tive appearance has certainly helped, but he's also

received help from heavyweights like the Chairman of Emperor Entertainment Albert Yueng and superstar Jackie Chan. Even late movie and pop idol（偶象）Leslie Cheung（张国荣）once wrote songs for him.

　　With such support, Edison slid easily into the industry--singing, acting and filming in commercials. He soon became one of Hong Kong's most popular rising stars. His big break came with his performance in “Infernal（恐怖的）Affairs”Another milestone was “Twins Effect”, which took over 15 million Hong Kong dollars in its opening week,

　　Edison had always dreamt of being a basketball player, but he was forced by his father to model and act from an early age. When he was 15 years old, he shot a commercial with Hong Kong superstar Leon Lai（黎明）, which attracted the atten-tion of Emperor Entertainment.

　　But not satisfied with acting alone, Edison has turned his hand to singing. He is finding time between shoots to make his album and music video. He said he thoroughly enjoyed himself when he was busy working.

　　This young boy said, “I think that now I can better understand what it is to be an actor and know more about the media（媒体）. I've changed a lot since I first entered the circle. Therefore I will try my best to keep up a good relationship with the media. But they should know there are always some things I can't say. Sometimes they say things that aren't true, but I don't care. I hope they can realize I'm also an ordinary person.”

　　With this “I don't care”attitude, Edison has built his career on his public image of being a cool, bad boy.

(1)Which of the following is NOT the reason for Edison Chan's success?

[　　]

A．His good looks.

B．The help from some famous people.

C．His own efforts.

D．His young age.

(2)What can we learn about Edison Chan from the passage?

[　　]

A．He wanted to be an actor as a young boy.

B．He doesn't like singing.

C．He doesn't care what the media says.

D．He is a bad boy.

(3)What is the best title for the passage?

[　　]

A．The Secret of Edison Chan's Success

B．Idol of Today in Entertainment World：Edison Chan

C．I Don't Care

D．Edison Chan and Media

　　He is only 20 years old, but has already had five years of experience in the world of entertainment. He is Edison Chan（陈冠希）.

　　Edison Chan has attracted much attention since joining entertainment circles（娱乐圈）. His attrac-tive appearance has certainly helped, but he's also

received help from heavyweights like the Chairman of Emperor Entertainment Albert Yueng and superstar Jackie Chan. Even late movie and pop idol（偶象）Leslie Cheung（张国荣）once wrote songs for him.

　　With such support, Edison slid easily into the industry--singing, acting and filming in commercials. He soon became one of Hong Kong's most popular rising stars. His big break came with his performance in “Infernal（恐怖的）Affairs”Another milestone was “Twins Effect”, which took over 15 million Hong Kong dollars in its opening week,

　　Edison had always dreamt of being a basketball player, but he was forced by his father to model and act from an early age. When he was 15 years old, he shot a commercial with Hong Kong superstar Leon Lai（黎明）, which attracted the atten-tion of Emperor Entertainment.

　　But not satisfied with acting alone, Edison has turned his hand to singing. He is finding time between shoots to make his album and music video. He said he thoroughly enjoyed himself when he was busy working.

　　This young boy said, “I think that now I can better understand what it is to be an actor and know more about the media（媒体）. I've changed a lot since I first entered the circle. Therefore I will try my best to keep up a good relationship with the media. But they should know there are always some things I can't say. Sometimes they say things that aren't true, but I don't care. I hope they can realize I'm also an ordinary person.”

　　With this “I don't care”attitude, Edison has built his career on his public image of being a cool, bad boy.

(1)Which of the following is NOT the reason for Edison Chan's success?

[　　]

A．His good looks.

B．The help from some famous people.

C．His own efforts.

D．His young age.

(2)What can we learn about Edison Chan from the passage?

[　　]

A．He wanted to be an actor as a young boy.

B．He doesn't like singing.

C．He doesn't care what the media says.

D．He is a bad boy.

(3)What is the best title for the passage?

[　　]

A．The Secret of Edison Chan's Success

B．Idol of Today in Entertainment World：Edison Chan

C．I Don't Care

D．Edison Chan and Media

Money spent o advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export at good prices is a good investment. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you

buy. Besides the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

Advertising does more for the good of the public than any other force I can think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television person declare that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的) -advertising would be so boring that no one would pay any atten-tion. But perhaps that is what the well-known television person wants.

In the passage, which of the following is NOT included in the advantages of advertising?

A. Getting greater fame.  B. Providing more jobs. C. Raising living standards.  D. Reducing newspaper cost.

The writer thinks that the well-known TV person is ________ .

A. quite right in passing his judgment on advertising

B. interested in nothing but the buyers' attention

C. correct in telling the difference between persuasion and information

D. obviously unfair in his views on advertising

Celebrity（名人）has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption（消费）on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful marker potential, moving from advertising for others’ products to developing their own

Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial（最初的）attention dies down, consumer interest might fade, loyalty（忠城）returning to tried-and-true labels.

Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s（自我的）potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion－like celebrity－has always been temporary.

Fashion magazines today        .

   A. seldom put models on the cover

   B. no longer put models on the cover

   C. need not worry about celebrities’ market potential

   D. judge the market potential of every celebrity correctly

A change in the consumer market can be found today that        .

A. price rather than brand name is more concerned

   B. producers prefer models to celebrities for advertisements

   C. producers prefer TV actresses to film stars for advertisements

D. quality rather than the outside of products is more concerned

The underlined sentence in paragraph 4 indicates that any wrong step will possibly        .

   A. decrease the popularity of a celebrity and the sales of his products

   B. damage the image of a celebrity in the eyes of the general public

   C. cut short the artistic career of a celebrity in show business

   D. influence the price of a celebrity’s products

The passage is mainly about         .

   A. celebrity and personal style

   B. celebrity and markets potential

   C. celebrity and fashion design

   D. celebrity and clothing industry

       Being considered a leader in our society is indeed of high praise．Leadership means power,

commands respect and, most important, encourages achievement．Unlike vitamin C, leadership

skills can't be easily swallowed down．They must be carefully cultivated.

       Different from popular belief, most good leaders are made, not born．They learn their skills in their everyday lives．But which do they develop? How do they (and how can you) get others to follow?

       Always give credit．Many leaders note that the most efficient way to get a good performance

from others is to treat them like heroes．Giving public credit to someone who has earned it is the best leadership technique in the world．It is also an act of generosity (慷慨) that's never forgotten.

Giving credit is more effective than even the most constructive criticism (批评) , which often

hurts rather than helps．Kenneth Blanchard, the author of The One-Minute Manager, agrees.

"Catch people doing something right!" he says．Then tell everyone about it.

       Take informed risks．" The best leaders know that taking a risk is not a thoughtless exercise,"

says management adviser Marilyn Machlowitz．"Sky divers don't go up in an airplane without checking the parachutes (降落伞) beforehand．"

       Because the idea of risk also carries with it the possibility of failure, many of us usually wait

for others to take charge．But if you want to be a leader, you must learn to fail - and not die a

thousand deaths．Pick yourself up and start all over again.

       Encourage enthusiasm (热情)．"When people understand the importance of work, they lend

their mental strengths," says Lee Ducat．But when they get excited about the work, all their energy gets poured into the job．That's a great force! Is this the best way to create excitement? Be

enthusiastic your-self - You will be followed by everyone.

60．The underlined word "cultivated" (paragraph 1) roughly means _______.

       A．encouraged          B．compared            C．examined             D．developed
61．The part Always give credit tells us that a leader should _______.

       A．give helpful criticism

       B．regard others as real heroes

       C．praise people for their good performances                             

       D．praise everyone

62．To be a good leader, you should _______.

       A．not be afraid of any risks

       B．think twice before taking risks

       C．try to avoid any possible failures

       D．know what a thoughtless exercise is
63．Which of the following can be the best title for the passage?

       A．Leadership Is of Skills and Techniques

       B．Leadership Is Very Important

       C．Not Many Can Be Leaders

       D．How to Be a Leader

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