题目内容
Protests (抗议) at the use of animals in research have taken on a new and fearful character in
Britain with the attempted murder of two British scientists by the terrorist (恐怖分子的) technique of the pre planted car bomb.
The research community (社团) will rightly be alarmed at these developments which have two aims: to draw public attention and to frighten people working in research with animals. The scientists insist that everything should be done to identify those responsible for the crimes and to put them on trial. The Defense Research Society has taken the practical step of offering a reward of ￡10,000 for information leading to those responsible, but past experience is not encouraging. People are unlikely to be attracted by such offers. The professional police will similarly be challenged by the problem of finding a needle in a haystack.
That is why the intellectual (知识分子) community in Britain and elsewhere must act more strongly in its own defense. There are several steps that can be taken, of which the chief one is to demand of all the organizations that exist with the declared aims of defending the interests of animals that they should declare clearly where they stand on violence towards people. And it will not be enough for the chairman and chairwoman of these organizations to make placatory (安抚的) statements on behalf of all their members. These people should also promise that it will be a test of continuing membership in their organizations that members and would-be members should declare that they will take no part in acts of violence against human beings.
68．The words “these developments” (Line 1, Para.2) most probably refer to .
A．the use of animals in research
B．the acts of violence against scientists
C．the techniques of planting bombs in cars
D．setting up of new animal protection organizations
69．Which of the following is true according to the passage?
A．The police gave up their efforts to find the criminals.
B．The terrorists escaped with the help of their organization.
C．The attempted murder caused great anxiety among British scientists.
D．People supported the animal protectors in spite of their extremist acts.
70．The author’s purpose in writing this article is to demand that animal-protecting organizations .
A．give up the use of violence
B．declare their aims clearly
C．continue the dialogue with the scientific community
D．help to find those responsible for the attempted murder
71．In the author’s opinion, .
A．animal-protecting organizations should be declared illegal
B．the scientists should take effective measures to protect themselves
C．since people can lie, the problem about the rights of scientists can’t be solved
D．animal-protecting organizations should help the police to fight against the acts of violence against scientists
Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
【小题1】Despite recent changes in attitudes, some advertisements still fail to .
| A．change women’s opinions of themselves |
| B．show any understanding of consumers’ feelings |
| C．persuade the public to buy certain products |
| D．meet the needs of the advertising industry |
| A．condemn the role of the housewife | B．ignore protests about advertisements |
| C．present a misleading image of women | D．picture the activities of men wrongly |
| A．give further emphasis to practical advice |
| B．change their style rather than their content |
| C．use male images instead of female ones |
| D．sing higher praise for women than before |
| A．take its job more eagerly | B．do more pioneering work |
| C．take notice of the public opinion | D．concentrate on the products advertised |