题目内容
the worse; changes that brought a lot of benefits to human beings, changes that put man in danger. Many
things caused the changes, but, in my opinion, the most important was the progress in science.
Scientific research in physics and biology has vastly broadened our views. It has given us a deeper
knowledge of the structure of matter and of the universe; it has brought us a better understanding of the nature
of life and of its continuous development. Technology m the application of science m has made big advances
that have benefited us in nearly every part of life.
The continuation of such activities in the twenty-first century will result in even greater advantages to
human beings: in pure science-a wider and deeper knowledge in all fields of learning; in applied science-a more
reasonable sharing of material benefits, and better protection of the environment.
Sadly, however, there is another side to the picture. The creativity of science has been employed in doing
damage to mankind. The application of science and technology to the development and production of weapons
of mass destruction has created a real danger to the continued existence of the human race on this planet. We
have seen this happen in the case of nuclear weapons, Although their actual use has so far occurred only in the
Second World War, the number of nuclear weapons that were produced and made ready for use was so large
that if the weapons had actually been used, the result could have been the ruin of the human race, as well as
of many kinds of animals.
William Shakespeare said, "The web of our life is of a mingled yarn (纱线), good and ill together. ''The
above brief review of the application of only one part of human activities-science-seems to prove what
Shakespeare said. But does it have to be so? Must the ill always go together with the good? Are we biologically
programmed for war?
B. a large number of nuclear weapons should have been used for war
C. the author is doubtful about the ruin of human beings by nuclear weapons
D. the author is anxious about the huge number of nuclear weapons on the earth
B. mixed
C. sad
D. happy
B. More reading of William Shakespeare.
C. Proper use of science in the new century.
D. Effective ways to separate the good from the ill.
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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