题目内容
on Saturday morning. Just lately he has been arriving before I get up. Workforce shortages mean that four men
are sharing five rounds, so he has to start earlier.
Delivering milk to people's homes is hardly good business, especially when the customer may have a choice
of two or three firms serving a single road. In spite of my local difficulties, however, labor troubles are not as
great as a few years ago. There are enough men prepared to make an early moming start for the sake of an
open-air job with a fair measure of freedom. If they did stop calling, women would find it hard work to collect
all the milk they need from self-service stores. Dairies (乳品业) know that stopping deliveries in the United
States resulted in falling sales.
Marketing ideas have included introducing extra lines, in addition to dairy products, which the milkmen can
carry to increase business. One dairyman said, "It won't be long before the milkman delivers more bread than
milk." Some milkmen deliver potatoes, and it seems as though variety will be limited only by the size of the
trucks.
So the milkman is likely to remain a familiar figure, and the dairy products he sells are unlikely to change
very much in this decade. Flavored milk is popular on the Continent. In Britain those who like it buy plain milk
and add their own flavoring. Even the returnable bottle continues to be used. As long as it has a reasonable life-
30 to 40 trips are usual-the cost of collection and cleaning is worthwhile.
B. they hope to reach the customers' home in time
C. they have to collect the money for the week's milk house to house
D. dairies are short of deliverymen and the companies worry about falling sales
B. Because they like working outdoors and breathing the air freely.
C. Because they can enjoy a great amount of freedom outdoors.
D. Because they like walking freely in the fresh air.
B. The milkman now delivers more bread than milk.
C. Milkmen have taken over many rounds given up by bakeries.
D. Some milkmen deliver potatoes in addition to dairy products.
B. flavored milk will become popular in Britain
C. people will buy milk from self-service stores
D. there will be little change in the dairy business
B. the returnable bottles are no longer used
C. collection and cleaning of the retumable bottles cost nothing
D. the returnable bottles won't be thrown away until they are used dozens of times
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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