题目内容
all be packed as hurried Americans search for the perfect gift. The crooks and thieves that prey upon innocent
shoppers are well aware of this fact.
Even if you don't involve yourself with holiday gift buying, you could end up a victim of theft. Thieves
do not distinguish the holiday shopper from the everyday shopper. Thieves only know that there are more
potential targets of opportunity at this time of year.
They also know that many people are complacent (不以为然的) about personal safety issues year round.
They'll factor in the belief that many people take on added stress this time of year while running from store
to store with so much to do and so little time to do it. Shoppers who might normally consider personal safety
an afterthought push it back even further as they try to negotiate their way through the month of December.
College students are not an exception to the rule!
As a member of our university community, you're also easily influenced by the dangers of mall shopping
this time of year. Take a minute and picture any of the local area malls. Close your eyes and think about the
overflowing parking lots and the crowds moving around. The sights, sounds and distractions all can lull you
into a state of personal safety complacency.
Aside from the shoplifters who steal merchandise from store shelves are the thieves who perpetrate (犯)
snatch and grab crimes. And this is the sort of crime that you're most vulnerable to, especially when you find
yourself carrying a large number of shopping bags and packages. However, as is the case with most other
types of criminal behavior, there are a number of crime prevention measures you can take to lessen or stop
your chances of becoming a victim. So take the time to read and then put into practice the following holiday
shopping tips.
B. a novelist
C. a member of university community
D. a police spokesman
B. Thieves.
C. Personal safety issues.
D. College students.
B. Because he often does shopping in a hurry.
C. Because there are crowds of shoppers.
D. All of the above.
B. To make readers aware of holiday shopping dangers.
C. To give advice on selecting the perfect gift.
D. To introduce American public security situation.
B. Suitable Shopping Places
C. Personal Safety During Holidays
D. How to Identify a Thief
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| Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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