In 1939 two brothers ,Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California.They carefully chose a busy corner for their location.They had run their own businesses for years, first a theater, then a barbecue(烤肉)restaurant, then another drive-in.But in their new operation, they offered a new, shortened menu; French fries, hamburgers, and sodas.To this small selection they added one new idea; quick service, no waiters or waitresses, and no tips.
Their hamburgers were sold for fifteen cents.Cheese was another four cents.Their French fries and hamburgers had a remarkable uniformity(一致性),for the brothers had developed a strict routine (程序)for the preparation of their food, and they insisted on their cooks’ sticking to their routine.Their new drive-in became surprisingly popular, particularly for lunch.People drove up by the hundreds during the busy noontime.The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened.They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines.He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants.The agreement struck included the right to duplicate(复制)the menu ,the equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’s is really a household name.In 1976, McDonald’s had over$l billion in total sales.Its first twenty-two years is one of the most surprising success stories in modern American business history.
(1)
This passage mainly talks about ________.
[ ]
A.
the development of fast food services
B.
how McDonald’s became a billion-dollar business
C.
the business careers of Mac and Dick McDonald
D.
Ray Kroc’s business talent
(2)
Mac and Dick managed all of the following businesses except ________.
[ ]
A.
a drive-in
B.
a theater
C.
a cinema
D.
a barbecue restaurant
(3)
We may infer from this passage that ________.
[ ]
A.
Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.
B.
the place the McDonalds chose was the only source of the great popularity of their drive-in
C.
forty years ago there were lots of fast-food restaurants
D.
Ray Kroc was a good businessman
(4)
The passage suggests that ________.
[ ]
A.
creativity is an important element of business success
B.
Ray Kroc was the close partner of the McDonald brothers
C.
Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
Todd was working at his gas station(加油站)at night when he heard over the radio that a 1 in Long Island had been 2 by an armed man who had killed the night guard and got away with $ 150 000.“One hundred and fifty thousand,”Todd whistled.Here's a fellow who just 3 into a bank and helps himself 4 so much money.Todd thought of the 5 with which he managed to get the amount of money he 6 to start his gas station.So many papers to 7 ,so much money to pay back.
The news 8 twenty minutes later.The gunman had 9 a car for a ride,and then 10 out the driver.He was possibly 11 the Southem State Parkway in a white Ford.License plate(车牌)number LJR 1939.The 12 of the announcer continued:“ 13 out for white cars.Don't pick up 14 ,and all you folks in gas stations better not do 15 to a white Ford car.”
Todd stood up and 16 to see out into the cold night.It was dark but Todd 17 the Southern State Parkway was out there.Just 18 ,Todd saw the headlights coming at him and a car pulled in for 19 .There it was,a white Ford,he saw the 20 ,LJR 1939.
“What should I do?”Todd had to make a quick 21 .
“Yes,sir?”Todd 22 while making up his mind for sure.
“ 23 her up,”the man said sounding like any other 24 .
When the tank(油箱)was full,Todd quickly turned round and pointed a gun at the man.