Human needs seem endless. When a hungry man gets a meal, he begins to think about an overcoat, when a manager gets a new sports car, a big house and pleasure boats dance into view.

The many needs of mankind might be regarded as making up several levels. When there is money enough to satisfy one level of needs, another level appears.

The first and most basic level of needs involves food. Once this level is satisfied, the second level of needs, clothing and some sort of shelter, appears. By the end of World War Ⅱ, these needs were satisfied for a great majority of Americans. Then a third level appeared. It included such items as automobiles and new houses.

By 1957 or 1958 this third level of needs was fairly well satisfied. Then, in the late 1950s, a fourth level of needs appeared; the “life-enriching” level. While the other levels involve physical satisfaction, that is, the need in comfort, safety, and transportation, this level stresses mental needs for recognition, achievement, and happiness. It includes a variety of goods and services, many of which could be called “luxury” items. Among them are vacation trips, the best medical and dental care, and recreation. Also included here are fancy goods and the latest styles in clothing.

On the fourth level, a lot of money is spent on services, while on the first three levels more is spent on goods. Will consumers raise their sights to a fifth level of needs as their income increases, or will they continue to demand luxuries and personal services on the fourth level?

A fifth level would probably involve needs that can be achieved best by community action. Consumers may be spending more on taxes to pay for government action against disease, ignorance, crime, and prejudice. After filling our stomachs, our clothes closets, our garages, our teeth, and our minds, we now may seek to ensure the health, safety, and leisure to enjoy more fully the good things on the first four levels.

According to the passage, man will begin to think about such needs as housing and clothing only when       .

A. he has saved up enough money

B. he has grown dissatisfied with his simple shelter

C. he has satisfied his hunger

D. he has learned to build houses

It can be inferred from the passage that by the end of World War Ⅱ, most Americans        .

A. were very rich      

B. lived in poverty

C. had the good things on the first three levels

D. did not own automobiles

Which of the following is NOT related to “physical satisfaction” ?

A. A successful career.                 B. A comfortable home.

C. A good meal.                          D. A family car.

What is the main concern of man on the fourth level?

A. The more goods the better.

B. The more mental satisfaction the better.

C. The more “luxury” items the better.

D. The more earnings the better.

Our risk of cancer rises dramatically as we age. So it makes sense that the elderly should be routinely screened for new tumors — or doesn’t it?

  While such vigilant(警觉的)tracking of cancer is a good thing in general, researchers are increasingly questioning whether all of this testing is necessary for the elderly. With the percentage of people over age 65 expected to nearly double by 2050, it’s important to weigh the health benefits of screening against the risks and costs of routine testing.

  In many cases, screening can lead to additional biopsies and surgeries to remove cancer, which can cause side effects, while the cancers themselves may be slow-growing and may not pose serious health problems in patients’ remaining years. But the message that everyone must screen for cancer has become so ingrained that when health care experts recommended that women under 50 and over 74 stop screening for breast cancer, it caused a riotous reaction among doctors, patients and advocacy groups. 

  It’s hard to uproot deeply held beliefs about cancer screening with scientific data. Certainly, there are people over age 75 who have had cancers detected by routine screening, and gained several extra years of life because of treatment. And clearly, people over age 75 who have other risk factors for cancer, such as a family history or prior personal experience with the disease, should continue to get screened regularly. But for the remainder, the risk of cancer, while increased at the end of life, must be balanced with other factors like remaining life expectancy(预期寿命).

  A recent study suggests that doctors start to make more objective decisions about who will truly benefit from screening- especially considering the explosion of the elderly that will soon swell our population.

  It’s not an easy calculation to make, but one that make sense for the whole patient. Dr. Otis Brawley said, “Many doctors are ordering these tests purely to cover themselves. We need to think about the rational use of health care and stop talking about the rationing of health care.”

  That means making some difficult decisions with elderly patients, and going against the misguided belief that when it comes to health care, more is always better.

1.Why do doctors recommend routine cancer screening for elderly people?

A. It is believed to contribute to long life.

B. It is part of their health care package.

C. The elderly are more sensitive about their health.

D. The elderly are in greater danger of tumor growth.

2.How do some researchers now look at routine cancer screening for the elderly?

A. It adds too much to their medical bills.

B. It helps increase their life expectancy.

C. They are doubtful about necessity.

D. They think it does more than good.

3.What is the conventional view about women screening for breast cancer?

A. It applies to women over 50.

B. It is a must for adult women.

C. It is optional for young women.

D. It doesn’t apply to women over 74.

4.Why do many doctors prescribe routine screening for cancer?

A. They want to protect themselves against medical disputes.

B. They want to take advantage of the medical care system.

C. They want data for medical research.

D. They want their patients to suffer less.

5.What does the author say is the general view about health care?

A. The more, the better.

B. Prevention is better than cure.

C. Better early than late.

D. Better care, longer life.

 

 

Chances are you’ve enjoyed a cup of coffee from Starbucks. Since the opening of the first Starbucks in 1971 as a vendor of high-quality coffee beans and brewing equipment, the company has expanded to become the most popular coffeehouse chain in the world. Its 14,000 stores in 43 countries sell coffee beverages, beans, teas, brewing equipment, pastries, and more. How did this happen?

     Starbucks Chairman Howard Schultz took over the company in 1987. He recognized an untapped market in busy individuals in urban areas who could afford fine coffees. In 1995, Schultz hired Anna Niess and Will Chassaing to redesign his booming chain. In addition to laying the groundwork for Starbucks’ well-known symbols and distinctive style, they created a program that led to opening one store per day throughout the 1990s.

     One thing that makes Starbucks so popular is the company’s vision of their stores as a “third place” to spend time in addition to work and home. It’s a cozy environment that serves as a meeting place. This attracts a loyal following of customers that come not only to drink coffee, but to relax, work, socialize, and attend cultural events.

     Schultz still sees a great deal of potential for his company. Starbucks plans to have 40,000 stores worldwide with 20,000 in the US and Canada. The company is now a household name around the world.

     Howard Schultz is the perfect example of a person living the American dream. After growing up in public housing, he received a football scholarship to Northern Michigan University. This allowed him to become the first in his family to graduate from college in 1975.

     Schultz first experienced Starbucks as a salesman for Swedish drip coffeemakers on a trip to visit the Seattle company that had been buying his products. A year later, he joined the company. Conflict arose when Schultz recommended Starbucks sell brewed coffee in addition to beans and equipment. The owners disagreed, and in 1985, Schultz went on to start his own coffee shop, II Giornale. In 1987, the original Starbucks owners sold their company to Schultz, and refocused their attention on selling coffee beans and teas.

     Schultz promoted an aggressive expansion of Starbucks throughout the US and Canada. When Starbucks began selling stock shares in 1992, he had already grown the chain to 165 stores. Throughout the expansion of Starbucks, Schultz has held strong principles of social responsibility. Starbucks takes good care of its employees with health insurance, stock options (认股权), and stable hours. In fact, under Schultz, Starbucks has been consistently ranked one of the best places to work in the US and UK.

     Commitments to environmentalism, fair pay for coffee bean growers, and a positive contribution to society contribute to Schultz’s reputation as a truly ethical (道德的) businessman. That means with Schultz in charge of Starbucks, you can enjoy your coffee with a clear conscience.

Which of the following statements is NOT true?

Starbucks sells coffee beverages, beans, teas, brewing equipment, pastries and more.

The original Starbucks owners focused their attention on selling coffee beans and brewing equipment until 1987.

Starbucks has been the best place to work in the US and UK.

It was Anna Niess and Will Chassaing who redesigned Starbucks’s well- known symbols and style.

1.What makes Starbucks so popular?

A.Starbucks’ care for its employees.

B.Starbucks’ Chairman Howard Schultz.

C.Starbucks’ expansion around the world

D.Starbucks’ cozy environment

2.Which of the following is the correct order of the events?

a.Schultz started his own coffee shop.

b.  Schultz recommended Starbucks sell brewed coffee.

c.  Schultz bought Starbucks.

d.  Schultz grew the chain to 165 stores.

A. b, c, a, d                          B. b, a, c, d                          C. b, c, d, a                          D. b, a, d, c

3.What helps Schultz to earn a reputation as a truly ethical businessman?

A.His being the first to graduate in his family.

B.The fast expansion of Starbucks.

C.His strong principles of social responsibility.

D.His being the perfect example of a person living the American dream.

 

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