It is "one of the few bright spots in the Chinese economy," says Zeng Ming. He is talking about e-commerce. Mr Zeng, the chief strategy officer for Alibaba, a giant Chinese Internet firm, predicts that digital transactions on his firm's platforms will top l trillion yuan ($159 billion) this year-more than Amazon's and eBay's combined. That is a bold claim, but consider what happened on Singles Sunday.
Invented a few years ago by students and seized upon by digital marketers, this festival for lonely hearts falls annually on the  llth day of the llth month (since l is the loneliest number).It is like St Valentine's Day, only worse. Singletons shower each other with tender gifts: a barrage of pearls; a storm of sweets.
This November llth they spent a surprising 19 billion yuan on Alibaba's online platforms-a fourfold increase on a year ago, and more than double what Americans spent online last Cyber Monday (the Monday after Thanksgiving, when retailers urge Americans to shop online). About 100m purchases were logged, accounting for 80% of the packages shipped that day. Couriers(怏递员) were buried in parcels.
So life is good for China's e-tailers, then? Not exactly. The number of digital marketers is increasing and online sales are booming. Consumers are enjoying lower prices, better service and more variety. The problem? The pressure on profits in Chinese e-commerce is worse than in America, reckons Elinor Leung of CLSA, a broker. "Almost no one makes money," she says.
The fiercest battles are being fought between online retailers and their bricks-and-mortar(实体的) rivals.Dangdang, a firm. that resembles Amazon,.and 360buy, another online retailer, have cut prices fiercely. Tencent, a cash-rich online giant known for its instant-messaging software, is splashing out to win market share. 360buy has also just raised $400m from investors to do the same. But it is unclear how much longer such firms can burn through capital.
【小题1】What's the best title of this passage?

A.The Ambition of Alibaba
B.Fierce Competition between Retailers
C.A Newly Sprung Festival for the Singles
D.Chinese Booming and Developing E-commerce
【小题2】According to Zeng Ming, this year Alibaba will        .
A.outweigh Amazon and eBay in worldwide influence
B.rank top among all the Internet firms
C.have more than 159 billion dollars' sale
D.create another sales miracle just like the one on Singles Day
【小题3】How many packages were shipped on November ll th from Alibaba's online platforms?
A.About 80 million.B.About 100 million.
C.About 125 million.D.About 180 million.
【小题4】What's the author's attitude towards online retailers in China?
A.Optimistic.B.Concerned.
C.Sympathetic.D.Indifferent.

It is "one of the few bright spots in the Chinese economy," says Zeng Ming. He is talking about e-commerce. Mr Zeng, the chief strategy officer for Alibaba, a giant Chinese Internet firm, predicts that digital transactions on his firm's platforms will top l trillion yuan ($159 billion) this year-more than Amazon's and eBay's combined. That is a bold claim, but consider what happened on Singles Sunday.

Invented a few years ago by students and seized upon by digital marketers, this festival for lonely hearts falls annually on the  llth day of the llth month (since l is the loneliest number).It is like St Valentine's Day, only worse. Singletons shower each other with tender gifts: a barrage of pearls; a storm of sweets.

This November llth they spent a surprising 19 billion yuan on Alibaba's online platforms-a fourfold increase on a year ago, and more than double what Americans spent online last Cyber Monday (the Monday after Thanksgiving, when retailers urge Americans to shop online). About 100m purchases were logged, accounting for 80% of the packages shipped that day. Couriers(怏递员) were buried in parcels.

So life is good for China's e-tailers, then? Not exactly. The number of digital marketers is increasing and online sales are booming. Consumers are enjoying lower prices, better service and more variety. The problem? The pressure on profits in Chinese e-commerce is worse than in America, reckons Elinor Leung of CLSA, a broker. "Almost no one makes money," she says.

The fiercest battles are being fought between online retailers and their bricks-and-mortar(实体的) rivals.Dangdang, a firm. that resembles Amazon,.and 360buy, another online retailer, have cut prices fiercely. Tencent, a cash-rich online giant known for its instant-messaging software, is splashing out to win market share. 360buy has also just raised $400m from investors to do the same. But it is unclear how much longer such firms can burn through capital.

1.What's the best title of this passage?

A.The Ambition of Alibaba

B.Fierce Competition between Retailers

C.A Newly Sprung Festival for the Singles

D.Chinese Booming and Developing E-commerce

2.According to Zeng Ming, this year Alibaba will        .

A.outweigh Amazon and eBay in worldwide influence

B.rank top among all the Internet firms

C.have more than 159 billion dollars' sale

D.create another sales miracle just like the one on Singles Day

3.How many packages were shipped on November ll th from Alibaba's online platforms?

A.About 80 million.                      B.About 100 million.

C.About 125 million.                     D.About 180 million.

4.What's the author's attitude towards online retailers in China?

A.Optimistic.                           B.Concerned.

C.Sympathetic.                         D.Indifferent.

 

第四部分:任务型阅读(每小题1分,满分10分)

    请认真阅读下列短文,并根据短文的内容要点完成文章后的表格。注意:补全填空应符合语法和搭配要求,每空只填一个单词。请将答案写在答题纸上的相应位置。

To tweet, or not to tweet?

A guide to the social networking/ microblogging service Tewitter

SINCE its creation in 2006, Twitter, the social networking service, has taken cyber space by storm. At first glance it might seem like Facebook, but Twitter is in a league of its own, connecting people with fast-paced updates. It has become a place for activities, celebrities, businesses and everyday people to let others know about videos, opinions, interesting news, advertisements-and, yes what they are eating for lunch.

Twitter: n. a free social networking service that connects users through fast-paced status updates.

Twitter-er: n. one who uses Twitter.

Tweet: n. short updates or messages, of 140 characters or less, wh ich are posted on your profile and sent to your followers.

Retweet (RT): n. unofficial Twitter feature that indicates a re-posting of a tweet from another user. Often uses the text RT@username (of the original source) before the post.

Follower: n. one who receives another user’s updates on his or her Twitter profile.

Direct message: n. a private message sent from one Twitter-er to another.

The phenomenon includes a host of new vocabulary terms and concepts that every self-respecting Twitter-er should know. Here’s a quick course on Twitter.

       So you’ve finally been swept up by the techno-tide and gotten a Twitter account. But what to write? Who knew 140 characters could be so overwhelming?

Darren Rowse of the TwiTip blog(www.twitip.com) recommends a two- step tweeting process: figure out what your follows want, and then give it to them. Some combination of cool links, conversation- starting quotes or questions , retweets and photos works well, Rowse writes.

Keep in mind that Twitter doesn’t directly offer photo hosting. You will need to use a third-party site like TwitPic (www.twitip.com) to upload your photos. Other sites, like TwitVid (tweetdeck.com/beta) can be used to post videos.

If you th ink the Twitter Web Site too complicated, try a Twiiter client—Tweetdeck(tweetdeck. Com/beta) and the Mac-only Tweetie(www. stebits. com)are popular, and both also are available as iPhone apps(应用程序).

Even without an iphone, you can update you Twitter on the go. After adding your phone number to your Twitter account, you can text updates to 40404(check Twitter’s Web site for numbers to use outside the United States)

But no matter how you tweet, remember that people can see what you post, and Twitter might not be the best place to complain about your boss, even if you make your Twitter private, your followers may not share your sense of discretion.

       Twitter is crowded with celebrith accounts. The famous , who once avoided the media in their private lives, are posting everything on Twitter for all the cyber world to see, gathering followers in the millions. Who’s leading the celebrity pack? TwitterCounter(www.twittercounter.com), a site that tracks the most popular Twitter users, lists Ashton Kuntcher and former fashion model, as the nost popular Twitter-er with, as of our publication date, 2,691,112 followers.

Title: To tweet, or not to tweet?

Introductionto Twitter

(71)     in 2006, twitter, the soclal networking service, has enjoyed(72)    among the cyber world.

Basic Twitter(73)    

●twitter

●twitter-er

●tweet

●retwwet

(74)     to tweet your tweets

●Follow a two-step tweeting process, according to the (75)    of Darren Rowse.

●Use a third-party site to upload your photos and post videos.

●Try Twitter clients to help you (76)   Twitter, among which the Tweet-deck and the Mac-only Tweetie are well (77)    .

●Add your phone number to your Twitter account if you don’t have an iPhone.

●Be(78)   of what you post even if your twitter is made private

Celebrity twitter-ers

Celebrties now are (79)    about tweeting, among whom Ashton Kutcher is the most popular, (80)    by the largest number of twitter users.

To tweet, or not to tweet?

A guide to the social networking/ microblogging service Tewitter

SINCE its creation in 2006, Twitter, the social networking service, has taken cyber space by storm. At first glance it might seem like Facebook, but Twitter is in a league of its own, connecting people with fast-paced updates. It has become a place for activities, celebrities, businesses and everyday people to let others know about videos, opinions, interesting news, advertisements-and, yes what they are eating for lunch.

The phenomenon includes a host of new vocabulary terms and concepts that every self-respecting Twitter-er should know. Here’s a quick course on Twitter.

       So you’ve finally been swept up by the techno-tide and gotten a Twitter account. But what to write? Who knew 140 characters could be so overwhelming?

Darren Rowse of the TwiTip blog(www.twitip.com) recommends a two- step tweeting process: figure out what your follows want, and then give it to them. Some combination of cool links, conversation- starting quotes or questions , retweets and photos works well, Rowse writes.

Keep in mind that Twitter doesn’t directly offer photo hosting. You will need to use a third-party site like TwitPic (www.twitip.com) to upload your photos. Other sites, like TwitVid (tweetdeck.com/beta) can be used to post videos.

If you th ink the Twitter Web Site too complicated, try a Twiiter client—Tweetdeck(tweetdeck. Com/beta) and the Mac-only Tweetie(www. stebits. com)are popular, and both also are available as iPhone apps(应用程序).

Even without an iphone, you can update you Twitter on the go. After adding your phone number to your Twitter account, you can text updates to 40404(check Twitter’s Web site for numbers to use outside the United States)

But no matter how you tweet, remember that people can see what you post, and Twitter might not be the best place to complain about your boss, even if you make your Twitter private, your followers may not share your sense of discretion.

       Twitter is crowded with celebrith accounts. The famous , who once avoided the media in their private lives, are posting everything on Twitter for all the cyber world to see, gathering followers in the millions. Who’s leading the celebrity pack? TwitterCounter(www.twittercounter.com), a site that tracks the most popular Twitter users, lists Ashton Kuntcher and former fashion model, as the nost popular Twitter-er with, as of our publication date, 2,691,112 followers.

Title: To tweet, or not to tweet?

Introductionto Twitter

(71)     in 2006, twitter, the soclal networking service, has enjoyed(72)    among the cyber world.

Basic Twitter(73)    

●twitter

●twitter-er

●tweet

●retwwet

(74)     to tweet your tweets

●Follow a two-step tweeting process, according to the (75)    of Darren Rowse.

●Use a third-party site to upload your photos and post videos.

●Try Twitter clients to help you (76)   Twitter, among which the Tweet-deck and the Mac-only Tweetie are well (77)    .

●Add your phone number to your Twitter account if you don’t have an iPhone.

●Be(78)   of what you post even if your twitter is made private

Celebrity twitter-ers

Celebrties now are (79)    about tweeting, among whom Ashton Kutcher is the most popular, (80)    by the largest number of twitter users.

信息匹配首先,请阅读以下有关音乐会的信息。
     A. Raymond's Solo Concert: Raymond, the talented singer who shifts freely between musical, folk songs
and hip hop, is to give a solo concert this weekend. The event will be part of the Asian tour promoting his new
album. His concert has very high ticket prices, but his fans have bought tickets worth one million yuan in just
four days. (Place: Grand Theatre; Time: 8:30 - 10:30 pm, January 6; Price: 380 - 2,000 yuan)
     B. Prince of the Piano: Clayderman has established a truly international career as a best selling recording
artist and concert performer. (Place: The Great Hall of the People; Time: 8:00 - 10:00 pm, January 7;
Price: 180 - 1680 yuan)
    C. Live Music: Audiences in the city will be able to make a date with one of the most famous German
Orchestras on the evening of Jan. 27 at Century Center. Conducted by Florian Stubenvoll, the orchestra will
perform 11 classics including Beethoven's"Fledermaus Ouverture," Mozart's "Symphony No. 40". (Place:
Century Theatre; Time: 8:00 - 10:30 pm, January 10; Price: 120 - 680 yuan)
     D. Jazz Night: Enjoy real American jazz from Herbie Brown, the famous trumpet player. Herbie is known
to play well into the early hours, so don't expect to get much sleep. Get your tickets quickly. (Place: The Jazz
Club; Time: 10:00 pm till late January 7, 9, 11; Price: 100 - 200 yuan)
     E. Scottish Dancing: Want to get your body some exercise while enjoying live music? Take your partner
here and get ready to dance till you drop. Scottish dancing is fun and easy to learn. There will be instructors
demonstrating the dances. The live band is also excellent. (Place: Jack Stein's; Time: 7:30 - 10:00 pm, January
5 - 7; Price: 70 yuan including one drink)
      F. Beijing Rocks:"The Night of Chinese Rock" is set to bring rock fans special performance. Eight Chinese
rock bands will perform at the concert, including older generation bands, middle generation and some recent
arrivals. The audience can even decide what songs they want to hear, which is sure to bring a storm. (Place:
Worker's Stadium; Time: 8:00 - 11:30 pm, January 4 ; Price: 60 - 180 yuan)
请阅读以下观众的信息,然后匹配与其适合的音乐会。
     1. Sally enjoys listening to foreign music in her spare time. She would like to attend concerts performed
by foreign bands or orchestras whenever it's possible. But according to the school rules, she has to return to
her dormitory before 11:00 pm.
     2. Joey and his friends always enjoy their weekend by attending late night activities. But he has been
working for a couple of weeks. This weekend he wants to have fun with his friends, who are interested in
Jazz.
     3. Alice is a college student who studies music, and playing the piano is her favorite. Her parents approve
of her attending concerts and pay for the tickets. As a result, she doesn't care about how much th e ticket
might cost.
     4. Mike and his girlfriend are both university students. The coming Sunday (January 6) is his girlfriend's
birthday. As both of them are music fans, they would like to enjoy some live music and learn new dancing.
     5. Tracy is interested in a variety of music, especially, rocks. Like most of the other university students,
she has a part-time job. Since she does not earn much, she can only afford a ticket that costs no more than
100 yuan.

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