题目内容
【题目】Keep Calm and Carry On
Stuart Manley and his wife, Mary, run a second-hand bookshop called Barter Books in Alnwick, Northumberland. In2000, they bought a box of old books. When Stuart got them back to the shop, he discovered a poster at the bottom of the box. The poster read "Keep Calm and Carry On". Neither Stuart nor Mary knew anything about the history of the poster, but they liked it so much that they decided to hang the poster in their bookshop.
At the start of World War Ⅱ, the British government designed three posters and the Keep Calm poster was one of them. Two of the three posters were released (展示) in public in order to encourage the British people. Although nearly 2.5 million copies of the Keep Calm poster had been printed, the British government decided not to release them. In 1940, most of the copies were recycled into other paper products. Only a few were left.
The poster started its second life when Manley's poster began attracting the attention of customers in his shop. He printed copies of the poster to sell. Soon other companies began to sell products with the slogan (标语). It appeared on everything from mugs to shopping bags.
The reasons for the popularity of this rediscovered poster aren't hard to understand. Shortly after the poster made its appearance in 2000, a worldwide economic (经济的) downturn began. People were in need of something to raise their spirits. The saying "Keep Calm and Carry On" seems to be the perfect slogan to bring courage and hope to people. Besides the encouraging message, the simple design of the poster helped lead to its popularity.
Today the now-famous wartime slogan has been rewritten in many fun ways. Some people have created phrases like "Keep Calm and Dance On", "Keep Calm and Call Mom" or "Keep Calm and Eat a Cupcake". The slogan has become part of popular culture. The explanations of the slogan are often lighthearted, but it is important to remember its purpose when it was first designed.
【1】Where did Stuart discover the poster?
_____________________
【2】Did Stuart know anything about the history of the poster when it was discovered?
_____________________
【3】When was the poster first designed?
_____________________
【4】Why did the poster become popular?
_____________________
【5】Please rewrite the Keep Calm slogan to encourage your classmates before an important exam.
_____________________
【答案】
【1】At the bottom of a box of old books.
【2】No, he didn't.
【3】At the start of World War Ⅱ.
【4】Because of its encouraging message and its simple design.
【5】Keep Calm and You Can Do It.（答案不唯一，合理即可）
【解析】
本文是一篇说明文。“Keep Calm and Carry On”是英国常见的印在海报上的信息，它来源于二战，是二战中英国政府用这句话来鼓励人们保持镇定勇敢作战的。
【1】根据“they bought a box of old books”和“he discovered a poster at the bottom of the box.”可知，他在盒子的底部发现了一张海报，故答案为At the bottom of a box of old books.
【2】根据“Neither Stuart nor Mary knew anything about the history of the poster”可知，斯图尔特和玛丽都不知道海报的历史，故答案为No, he didn't.
【3】根据“At the start of World WarⅡ, the British government designed three posters and the Keep Calm poster was one of them.”可知，海报首次被设计是在二战初，故答案为At the start of World WarⅡ.
【4】根据“Besides the encouraging message, the simple design of the poster helped lead to its popularity.” 除了要传达鼓舞人心的讯息外，这张海报简洁的设计也让它广受欢迎，可知，海报流行的原因在于它简单的设计和鼓舞人心的信息。故答案为Because of its encouraging message and its simple design.
【5】此题为开放性题，学生们可自由发挥。因为是为重要的考试写的标语，所以是为学生加油打气的，故答案为Keep Calm and You Can Do It.（答案不唯一，合理即可）
