题目内容
This is _____interesting work. We really enjoy it.
A.an B.a C. / D.the
C
【解析】
试题分析:句意:这是一个有趣的工作,我们真的喜欢它。interesting有趣的,是以元音音素开头发音的词,但是其后修饰的不可数名词work,不用冠词,故选C
考点:冠词
点评:冠词是中学英语必须掌握的语言点。分为定冠词、不定冠词及零冠词。定冠词the表特指或是双方都知道的人或物,对于像月亮、太阳、地球、海洋、陆地等独一无二的事物也要加the,不定冠词a/an表泛指,有“每一”的概念,零冠词即不用冠词的情况,多见于一些固定结构中。
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?
| A.To make companies pay for naming service. |
| B.To help people choose the best products. |
| C.To present good images of the products. |
| D.To prevent good images from being copied. |
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
【小题3】What’s the best title for the passage?
| A.The Importance of Right Brand Names | B.The Development of Names |
| C.The Rules of Naming | D.The Methods of Choosing Names |