题目内容
【题目】 The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, D. C., in the United States. It was a small coffee shop that roasted its own coffee beans. The coffee shop's business did well, and by 1981 there were three more Starbucks shops in Seattle.
Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers and he was curious about the company. Schultz went to Seattle to see what Starbucks did, and he liked what he saw. He wanted to become part of the company. In 1982, the original （原先的）Starbucks owners hired Schultz as the company's head of marketing.
In 1983, Schultz travelled to Italy. The unique atmosphere of the coffee bars there caught his eye. To Schultz it seemed that Italians spent their daily lives in three places: home, workplace, and coffee bar. His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.
Schultz created an atmosphere for Starbucks coffee shops that was comfortable, and customers everywhere seemed to like it. Between 1987 and 1992, Starbucks opened 150 new shops—and that was only the beginning. In fact, by the year 2000, three new Starbucks shops opened somewhere around the world every day!
Today, Starbucks has thousands of stores, including stores in twenty-six countries. One thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurants. By working together with a store already in the city, Starbucks gets an understanding of customers in the city. This understanding helps Starbucks open stores in the right locations for their customers.
【1】What is the main idea of this passage?
A.How Starbucks has grown.B.What Starbucks makes.
C.Starbucks' customers.D.How Starbucks makes its coffee.
【2】Which is TRUE about Starbucks' first ten years of business?
A.It grew very quickly.B.It was run by Howard Schultz.
C.It made special coffee makers.D.It was a small company.
【3】What helps Starbucks succeed in places outside the United States?
A.Opening restaurants in just a few locations each year.
B.Only selling locally produced coffee beans.
C.Working with other major coffee-making companies.
D.Learning about local customers.
【4】Which shows the right order according to the passage?
a. One hundred and fifty new shops opened.
b. Howard met three owners of Starbucks.
c. Howard got a new idea for Starbucks.
d. Starbucks is popular all over the world.
e. Howard was a member of a company which made kitchen equipment
A.b-e-a-d-cB.e-b-c-a-dC.e-c-a-b-dD.b-e-c-a-d
【答案】
【1】A
【2】D
【3】D
【4】B
【解析】
本文叙述了星巴克咖啡馆在1971年开业，前面的十年这个咖啡馆是一个很小的公司，后来销售总监Schultz去意大利旅行，给了他启发，很快咖啡馆在世界各地开了起来。
【1】
主旨大意题。文章主要叙述了星巴克的发展历史。故选A。
【2】
细节理解题。A.它发展得很快。由第一段中的“...by 1981 there were three more Starbucks shops in Seattle.”可知，A项错误。B.它是由霍华德·舒尔茨经营的。由第二段中的“Howard Schultz met the three men who ran Starbucks.”可知，B项错误。C.它制造特别的咖啡机。由第二段中的“...ordered a large number of special coffee makers”可知，C项错误。 D.它是一个小公司。由第一段中的“It was a small coffee shop...”可知，“星巴克前十年是一个小公司”，D项正确。故选D。
【3】
推理判断理解题。由最后一段中的“This understanding helps Starbucks open stores in the right locations for their customers.”可知，“对顾客的了解使星巴克在美国以外的地方取得成功”。故选D。
【4】
篇章结构题。根据文章内容可知，霍华德原是一家生产厨房设备公司的成员（e）。1981年，霍华德遇到了星巴克的三位老板（b）。1982年，霍华德被聘为星巴克的市场总监。1983年，霍华德到意大利旅行，对星巴克有了新主意（c）。1987年到1992年期间，星巴克开了一百五十家新店（a）。再由第四段最后一句可推断出，星巴克在全世界都很受欢迎（d）。故选B。
