How important is color in the business world?Google, one of the biggest U.S. companies, is trying to find it out. The company has already found “a close connection between color and satisfaction with 题目和参考答案——青夏教育精英家教网—

题目内容

How important is color in the business world?

Google, one of the biggest U.S. companies, is trying to find it out. The company has already found “a close connection between color and satisfaction with a person’s work area”. That’s according to its spokeswoman named Meghan Casserly.

“Color is a silent salesperson,” said Elyria Kemp. She is an assistant professor of marketing at the University of New Orleans.

Kemp is following color trends in business. She is studying the connection between feelings and color. According to Kemp, when people make an evaluation (评估) of a product, usually they do this within 90 seconds or less. Besides, more than half of their first evaluation is based on (以……为根据) color alone.

That’s why so many companies are researching their color choices. They are spending thousands of dollars on the research, too. Just think of UPS’s Pullman brown, Home Depot’s orange and Tiffany & Co.’s blue.

Joclyn Benedetto is a spokeswoman for Tiffany & Co. She said the success of the company’s jewelry (珠宝) was connected to its blue color. It is used to wrap (包装) every product. She said the color was chosen by the founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany’s annual collection of beautifully hand-made jewels, which first came out in 1845.

Coca-Cola’s red color also dates back more than 100 years. The soft drink was shipped in barrels painted red.

A spokesperson for Home Depot said research showed that the first thing people thought of was orange when they heard the name of the company.

Smaller companies are also realizing the importance of color. But picking the right color is important.

“You know when something is right because you get a feeling of safety, and it’s not something that you think about. It just will hit you,” said Emil Hagopian, a distributor for Mar Plast Color Building Accessories in Ann Arbor, Mich. “And sometimes, if it’s done wrong, that also hits you.”

1.What is Google trying to find out?

A. How to create a better work area.

B. How to become the biggest U.S. company.

C. The connection between color and business.

D. The secret of success in the business world.

2.Which company does Meghan Casserly work for?

A. Tiffany & Co. B. Coca-Cola.

C. Home Depot. D. Google.

3.People usually make an evaluation of a product .

A. in a short time B. in a long time

C. based on its shape D. based on their feelings

4. What do we know about Tiffany & Co. according to the passage?

A. It only sells women’s clothes.

B. Blue is its owner’s favorite color.

C. Its products are wrapped in blue.

D. Its red color dates back over 100 years.

5.The passage is mainly about .

A. the colors which are popular in the United States

B. the importance of color in the business world

C. the relation between color and a company’s name

D. the bad influence color has on small companies

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相关题目

He was born ________the evening ________September 2nd, 2009.

A. at; of B. in; on C. to; by D. on; of

─ do you sleep every night?

─ Less than eight hours.

A. How often B. How long

C. How much D. How many

单词拼写

根据下列句子及所给单词的首字母，在答题卷上按题号写出各单词的完全形式 (每空限填一词)。

1.The number after twenty-nine is t .

2.It is r heavily outside. Take the raincoat with you.

3.The speech was so b that he fell asleep in the hall.

4.The coat is too light to k out the cold in winter.

5.It is s that he is going to university in Canada. We can’t believe it.

6.The song “I believe I can fly” tells us that believing o is very important.

7.There were q a few students who could work out this difficult problem.

8.I know a girl w mother is a German doctor. We can ask her for help.

9.Ted often f his homework alone before he goes to bed.

10.After a few y time, Sonia could play the piano very well.

书面表达

假如你叫林斌，你美国友好学校的朋友John给你发来e-mail，邀你暑假前往美国游玩。你因故不能赴约，请给他回复。

要点提示：

1. 感谢并致歉；

2. 不能赴约的原因 (如陪伴家人，走亲访友，花费太高等)；

3. ……

要求：

1. 80词左右，开头和结尾已给出，不计入总词数。

2. 文中不能出现自己的姓名和所在学校的名称。

Dear John,

I’m glad to receive your e-mail.

Yours，

Lin Bin

In a classroom in any countries, the teacher teaches more than art or history or language. He or she teaches something behind--- the culture of the country.

In a country such as the United States, people with different history, culture and language join together and they pay much attention to person ideas. Teachers try to make each student special. Students do not have to remember a lot of information, instead, they work and find answers by themselves. There is often discussion in the classroom. At an early age students learn to have their own ideas. Their education encourages personal thought . The importance is placed on how to arrive at an answer and not only to get the correct answer.

In most Asian countries, people have the same language, history and culture. Perhaps for this reason, the education there pays more attention to group goals than personal ideas. Children in China and Japan often work together and help each other on homework. In the classroom, the ways of teaching are often very traditional. The teacher says, and the students listen. There is not much discussion. Instead, the students repeat rules or information that they have been taught in order to keep them in mind.

In many ways these differences come from different educational ideas. In Western countries teachers are taught to help students to learn. They make it easier for the students to learn by themselves. In some Asian countries, however, teachers often feel that their job is to pass knowledge to students.

1.Do students in the United States have to remember a lot of information?

__________________________________________________________

2.There is often discussion in the classroom in America, isn’t there?

___________________________________________________________

3.What does the education in the United States encourage?

___________________________________________________________

4.Which does the education in some Asian countries pay more attention to, group goals or personal ideas?

___________________________________________________________

5.Put the sentence “In some Asian countries, however, teachers often feel that their job is to pass knowledge to students,” into Chinese.

_____________________________________________________________

Communication.

Choose the best answer from A to F in the box according to the sentence given.

1.When did you buy the dictionary?

2.What am I supposed to do when I meet someone for the first time in Korea?

3.Excuse me, where is the bank?

4.Thanks for telling me so much about the customs in the country.

5.What did you do last Sunday afternoon?

A. It’s next to the library.

B. Last Saturday.

C. I hung out with some of my friends in the street.

D. It’s about ten minutes’ walk.

E. My pleasure.

F. You’re supposed to bow.

书面表达

扬子晚报报社正在组织全市中小学生参加“保护地球”英文征文活动，请以“Save the Earth”为题写一篇短文投稿。内容要点包括：

现状

1. 河水变脏，树木变少，动物的数量也不断减少；

2. 自然灾害频繁发生；

原因

1. 地球上人口增加；

2. 砍伐森林、滥杀动物；

建议

1. 不乱扔垃圾；

2. 阻止人们浪费食物；

3. 其他建议，请至少列出一个。

注意：1. 文中不得出现你的真实姓名和学校名称；

2. 语言通顺，意思连贯，条理清楚，书写规范；

3. 词数80左右，文章的开头结尾已经给出，不计入总词数。

Save the Earth

Our earth was healthy and beautiful in the past. However,

I hope our earth will become more and more beautiful.

She is a _____teacher and she can teach us English____.

A. good ,well B. good ;good

C. well ,good D. well ;well

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