8、HOW TO ORDER

Ordering from BooksFirst is easy and safe.

SELECTING YOUR BOOKS

    When you have found a book you would like to order, just click on Add to Basket and it will be added to your shopping basket. To make it easy to keep track of the books you’ve selected, My Shopping Basket will display your choices wherever you are on the site. When you’re ready to place your order, select View Basket.

VIEW BASKET

This is where you select the postal destination for your order, indicate whether you would like Next Day Delivery in the UK and choose gift-wrapping. You can also amend the contents of your basket by making any changes then selecting Update Basket.

Overseas customers ordering three or more books can also request reduced airmail charges here. When you’re happy with the contents of your shopping basket, go to the Secure Checkout.

THE ORDER FORM

After you’ve completed the order form you will receive an on-screen acknowledgment. This will be followed by an email confirming the details of your order.

We will then inform you when your order has been sent. If this is your first order, we will also inform you of your personal BooksFirst account number.

YOUR FIRST ORDER

We’ll send to you a personal account number after you have placed your first order. For following orders, all you need to do is enter your personal account number and email address.

RETURNING CUSTOMERS

If you have ordered from us before, online, by mail or telephone, you will have already owned a personal account number. You then only need to complete the full order form. Using your account number allows us to find your details from our records (they are not accessible online).

However, you do not need your BooksFirst personal account number to place an order—simply present all the required details on the order form. If you don’t have a note of your account number, just Contact Us so that we can supply it to you.

1.We can probably read this advertisement         .

      A.in a newspaper     B.in a magazine       C.on the Internet     D.on television

2.The information under RETURNING CUSTOMERS is for those         .

       A.who have forgotten their BooksFirst account numbers

       B.who haven’t got their BooksFirst account numbers

       C.who have experienced BooksFirst online shopping ever

       D.who have never done online shopping before

3.Which of the following is true?         .

       A.You must put what you choose in a basket as you do in a supermarket.

       B.You can find your Shopping Basket nowhere but in View Basket.

       C.You can get an account number only after you place an order online.

       D.You will pay less if you are an overseas customer and buy over three books.

4.The purpose of this advertisement is        .

      A.to promote the sale of books

       B.to show the ways of ordering

       C.to help readers apply for account numbers

       D.to supply account numbers to readers

7、    Imagine that you are on a jury and you hear the testimony of an eyewitness who says that the accused person is guilty. You would probably vote to convict the accused, don’t you think? Well, more often than not, you’d be wrong.

A few years ago, an experiment was done on an evening news show on WNBC in New York. Viewers were shown a film of what seemed to be a mugging. In this simulation, a man snatched a woman’s purse. He then knocked her down and ran face forward at the camera so that the viewers got a good look at him. Viewers were then shown a lineup of six men. They were asked to decide if the mugger was in the lineup and, if so, to tell which one he was. In effect, then, they had seven choices. The suspect was either one of the six or he wasn’t even in the lineup.

Of the 2,145 people who called up to respond, 1,843 were wrong. That means about one in seven was right. This is what you’d expect from random choice.

Eyewitness accounts can be the most convincing evidence presented to a jury. Yet we are finding out that such accounts can be faulty. Something is just wrong. Why is this so? Recent findings have removed doubts on whether memory can last long. We also know that it can be changed by things such as leading questions. Mistaken eyewitness accounts are common. They are also the major cause of innocent persons being convicted in the United States.

1.The underlined words “to convict the accused” probably means _____________.

       A.to show that the accused is wrong

       B.to express that the accused person is true

       C.to declare that the accused person is guilty

       D.to explain that the eyewitness is dangerous

2.Of the people who called up to respond, _____________.

       A.half of them were right                         B.2,145 were on a jury

       C.six out of seven were wrong                 D.1,843 made seven choices

3.We also know that _____________ can be changed.

    A.evidence              B.memory              C.eyewitness          D.accounts

4.What is the passage mainly about?

       A.Evidence should be more convincing.

       B.Eyewitness accounts can be wrong.

       C.Not all judges are good at their jobs.

       D.Major causes of innocent persons being convicted.

6、When you are advised to “get an education” if you want to raise your income, you are only told half the truth, what you should be told is to get just enough education to provide manpower for your society, but not too much education that would prove an embarrassment to your society. Get a high school diploma, at least. Without that, you are occupationally dead, unless your name happens to be George Bernard Shaw or Thomas Alva Edison and you can successfully drop out in grade school.

Get a college degree, if possible. With a BA, you are on the launching pad. But now you have to start to put on the brakes. If you go for a master’s degree, make sure it’s an MBA, and only from a first – rate university. Beyond this, the famous law of diminishing returns (报酬递减规律性) begins to take effect. Do you know, for instance, that heavy truck drivers earn more a year than full professors? Yes, the average 1977 salary for those truckers was $ 24,000, while the full professor managed to average just $ 23,930.

A Ph.D. is the highest degree you can get, but except for a few specialized fields such as physics or chemistry, where the degree can quickly be turned to industrial or commercial purposes, you are facing a dark future. There are more Ph. Ds unemployed or underemployed in this country than any other part of world by far.

If you become a doctor of Philosophy in English or History or Anthropology or Political Science or language or – worst of all – in Philosophy, you run the risk of becoming overeducated for our national demands.

Thousands of Ph. Ds are selling shoes, driving cars, waiting on tables and filling out fruitless  applications month after month. And then maybe taking a job in some high school or lifeless college that pays much less than the doorkeeper earns.

Income and education are closely related. Far enough, that is, to make you useful to the gross  national product, but not so far that nobody can turn much of a profit on you.

1.According to the writer, what the society expects of education is to turn out people who _______

       A.will become loyal citizens to a nation

       B.can always take good care of themselves

       C.will not be a shame to society or their families

       D.can meet the demands as a source of manpower

2.If you are as gifted as Bernard Shaw or Edison         .

       A.you can get a high school diploma without difficulty

       B.you can be professionally successful without a diploma

       C.the least you should do is to get a diploma

       D.you will be successful in grade school

3.Many Ph. Ds are out of work because        .

       A.they are of little commercial value to the society

       B.they prefer easy jobs with more money

       C.there are fewer jobs in high schools

       D.they are wrongly educated

4.According to the passage, which of the following is NOT true?        

       A.The higher your education level is, the more money you’ll earn.

       B.If you are too well – educated, you may make things difficult for the society.

       C.One must think carefully before going for a master’s degree.

       D.Bernard Shaw didn’t finish high school, nor did Edison.

5、    It’s very interesting to note where the debate about diversity is taking place. It is taking place primarily in political circles. Here at the College Fund, we have a lot of contact with top corporate leaders; none of them is talking about getting rid of those instruments that produce diversity. In fact, they say that if their companies are to compete in the global village and in the global market place, diversity is an imperative. They also say that the need for talented, skilled Americans means we have to enlarge the pool of potential employees. And in looking at where birth rates are growing and at where the population is shifting, corporate America understands that expanding the pool means promoting policies that help provide skills to more minorities, more women and more immigrants. Corporate leaders know that if that doesn't occur in our society, they will not have the engineers, the scientists, the lawyers, or the business managers they will need.

Likewise, I don’t hear people in the academy saying. “Let’s go backward. Let’s go back to the good old days, when we had a meritocracy (精英) (which was never true? we never had a meritocracy, although we've come closer to it in the last 30 years). I recently visited a great little college in New York w here the campus has doubled its minority population in the last six years. Ital ked with an African American who has been a professor there for a long time, and she remembers that when she first joined the community, there were fewer than a handful of minorities on campus. Now, all of us feel the university is better because of the diversity. So where we hear this debate is primarily in political circles and in the media? not in corporate board rooms or on college campuses. ”

1.Which of the following groups of people still disagree in their views on diversity?      

       A.Meritocracies.      B.Politicians.           C.Professors.          D.Managers.

2.High corporate leaders seem to be in favor of promoting diversity so as to      .

       A.lower the rate of unemployment

       B.win equal political rights

       C.be competitive in the world market

       D.satisfy the demands of a growing population

3.It can be inferred from the passage that        .

       A.meritocracy can never be realized without diversity

       B.American political circles will not accept diversity

       C.it is unlikely that diversity will occur in the U.S. media

       D.in order to compete in the global market place, diversity is unnecessary.

4.According to the passage diversity can be achieved in American society by      .

       A.expanding the pool of potential employees.

       B.promoting policies that provide skills to employees

       C.training more engineers, scientists lawyers and business managers

       D.providing educating for all regardless of race or sex

4、Researchers study television to understand its effects on viewers and to measure its effectiveness in selling products. Much of the research on TV audiences is market research, paid for by companies with something to sell. Let me repeat; research on television is supported largely by advertisers.

    The television industry depends on advertising money to run, and this relationship influences what television offers viewers. Advertisers aim to reach mass audiences and particular social groups. In turn, the television tries to meet the needs of advertisers, because pleasing the advertisers is nearly as important as pleasing the pubic. This means advertisers have a lot of control over what programs are made and when they are shown.

Television is the most effective marketing tool ever created. Many advertisement apply basic psychology by sort of turning to our insecurities and desires. Ads convince us that the things we once thought were luxuries are now necessities. Television is highly programs as well. Using expert market research, programmers and advertisers sort of paint a picture of life centered on material possessions. This kind of life may look attractive and desirable, but it’s all at the expense of personal relationships.

As you probably can tell, I prefer to agree with critics of the media. Advertising does create false needs, and products we really need don’t require advertising. Television advances consumerism. It shows us things, things, and more things. It encourages treed and envy. Television helps create a wasteful society, where things are thrown out long before they are worn out.

1.What is the main idea of the passage?

    A.Television research is an interesting field.

    B.Advertising is effective in selling products

    C.Television helps develop a culture of consumerism

    D.The television industry should be better managed

2.According to the passage, researchers study television to          .

    A.learn about the types of programs

    B.understand the culture of the society

    C.decide which programs to export

    D.measure how much it helps to sell products

3.The writer uses the underlined sentences in Paragraph 3 to             .

    A.argue that television images of life lack depth and meaning

    B.warn readers not to spend more money than they can afford

    C.show that television programs can advance personal growth

    D.suggest that readers watch only high-quality programs

4.What is the writer’s opinion of television?

    A.Television is the best way to advertise products and services.

    B.Television mostly has had a side effect on television

    C.People have a wrong opinion of television

D.It is the duty of television to help create a rich society

2、此题要求改正所给短文中的错误.对标题号的每一行做出判断:如无错误,在该行右边的横线上划(√);如有错误(每行只有一个错误),则按下列情况改正:

此行多一个词:把多余的词用斜线划掉,在该行右边横线上写出该词,并也用斜线划掉。

此行缺一个词:在缺词处加一个漏字符号(^),在该行右边横线上写出该加的词。

此行错一个词:在错的词下划一横线,在该行右边横线上写出改正后的词。

注意:原行没有错的不要改。

Mary was a university student. She didn’t have more money        1.       

and her parents were not rich, but she had an uncle was                      2.       

fortunate enough to be a millionaire. He always gave her valuable          3.       

Christmas and birthday present. When her uncle’s birthday came          4.       

round, Mary want to buy him something really special, but because      5.       

he was so rich, she did not know how to get him. She went into          6.       

the shop in her town and explained her problem to one of helpful          7.       

shop assistants. Finally she asked, “What do you have to                     8.       

someone who has already got everything he wants to or needs?            9.       

The assistant sighted deep and answered, “Envy, only envy.”            10.       

38、Alfred Korzybski believes that all human beings lead a kind of double life. First, people live in an internal (内在的) world of ideas, feelings, etc. The happenings in this world are patterns of events in the human nervous system . Secondly , people live in a world outside their skins, the external(外在的)world of “reality”. The happenings in this world are patterns of events best known to science.

The first world, the patterns of events inside our skins, Korzybski called the INTEN- SIONAL areA.The second, the patterns of events outside our skins, he called the EXTEN- SIONAL area . Think for a moment about the two worlds in which you live. Look , for example, at the following diagram:

INTENSIONAL PATTERNS           EXTENSIONAL PATTERNS

“cat”                             An object we call “cat”.

The word "cat ".                        A pattern of physical and

The image of this cat.                    chemical events best

Ideas about cats.                        known to science.

Feelings about cats.

Physical tensions aroused

by the cat: the urge to

pick it up, to kick it, etc.

Thinking along these lines , Alfred Korzybski began to see what was wrong with the great number of people: they confused intensional events with extensional “reality”. He believed that too many people mistake the events in their own nervous systems for events in the outside world . When they get lost in a strange city , more often than not they are angry at the map they use. In fact, it’s the maps of words in their heads that are to blame.

1.According to Alfred Korzybski, we human beings live in__________.

    A.the world of ideas

    B.the world of reality

    C.either the world of ideas or that of reality

    D.both the world of ideas and that of reality

2.The INTENSIONAL area in the passage refers to the patterns of events__________.

       A.outside our skins                                  B.best known to science

       C.in the human nervous system          D.in the external world of reality

3.Which of the following belongs to EXTENSIONAL pattern?

       A.A computer on the shelf.               B.A computer is useful.

C.I like the computer.                    D.I want to buy the computer.

4.According to what Alfred Korzybski states in the last paragraph, you get lost because of _  .   

    A.the map you bring with you             B.the maps of words in your head

       C.the reality world before you                  D.the strange city you visit

 

 

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