4、Successful people in international business understand the cultures of other countries and learn to change their practices in different cultures.They understand the importance of avoiding business decisions based on misconceptions – mistaken ideas.

One cause of misconceptions is ethnocentrism,the belief that one's own culture's way of doing things is better than the way of other cultures.It's ethnocentrism that leads to failure in international business.To avoid ethnocentrism,it's necessary to study the different elements(组成部分)of culture:language,values and attitudes,and customs and manners.

Language

A knowledge of the local language can help international business people in four ways.First,people can communicate directly.Second,people are usually more open in their communication with someone who speaks their language.Third,an understanding of the language allows people to infer meanings that are not said directly.Finally,knowing the language helps people to understand the culture better.

Values and Attitudes

Values are people's basic beliefs about the difference between right and wrong,good and bad.An attitude is a way of thinking or acting.Values and attitudes influence international business.For example,many people in the United States believe that chocolate from Switzerland is better than chocolate from other countries,and they buy a lot of it.

Customs and manners

Customs are common social practices.Manners are ways of acting that the society believes are polite.For example,in the United States,it is the custom to have salad(色拉)before the main course at dinner,not after.It's not acceptable to talk with food in mouth at table.Failure to understand the customs and manners of other countries will bring difficulty selling their products.Orange juice as a breakfast drink of an American company in France doesn't sell well because the French don't usually drink juice with breakfast.

1.A knowledge of the local language allows international business people _________.

A.to be more open with their customers

B.to communicate without outside help

C.to express their thoughts indirectly

D.to have a better idea of their own culture

2.The act of many people buying chocolate of Switzerland shows the role of ________.

A.manners          B.values             C.attitudes            D.customs

3.What would be the best title for the text?

A.Misconceptions in Business                 B.Basic Beliefs in Business

C.International Business Culture               D.Successful International Business

4.The author's purpose of writing this article is to tell people ___________.

A.how to take a right attitude in business

B.how to avoid misunderstandings in business

C.how to use a local language in business

D.how to act politely and properly in business

1、此题要求在答题卡上改正所给短文中的错误。请根据上下文对标有题号的每一行做出判断:如无错误,在该行右边横线上划一个勾(√);如有错误(每行只有一个错误),则按下列情况改正:

此行多一个词:把多余的词用(﹨)划掉,在该行右边横线上写出该词,并用斜线划掉。

此行缺一个词:在缺词处加一个漏字符号(∧),在该行右边横线上写出应加的单词。

此行错一个词:在错词下划一横线,在该行右边横线上写出改正后的单词。

注意:原行没有错误的不要改。

My classmate,Joseph,is at present in hospital

with a breaking leg.He was walking to school the other                          1.__________ day when he let a bicycle ran right into him.He never                           2.__________ watches where he is going,so he often gets into the trouble.                        3.__________ But he is having a nice time there.He has a comfortable                        4.__________ room,patiently nurses,and a great deal of time to read.                5.__________ Some friends of his go to see him every day,they take him                         6.__________ lost of good book and fresh fruit.He is not losing any time                        7.__________ from school because he is busy study what he has                               8.__________ missed in class.The doctor says he is recovering fast than                          9.__________ expected and will b out of hospital a few weeks.                                  10.__________

25、 

       Horse-drawn sleigh rides          Dogsledding             Snowmobiling

Welcome to Banff, Canada’s first, most famous and arguably most fascinating national park. If you’ve come to ski or snowboard, we’ll see you on the slopes. Skiing is a local favourite too.

While you’re here, try other recreational activities available in our mountains. Popular choices include a Banff Gondola ride up Sulphur Mountain, bathe in the natural mineral waters at the Upper Hot Spring, horse-drawn sleigh ride, drive-your-own-team dog sled excursion, and snowmobile tour to the highland(but not in the national park).

We also recommend you make time to enjoy simple pleasures. After looking around Banff Ave shops, walk a couple of blocks west or south to the scenic Bow River.

Try ice skating on frozen Lake Louise where Ice Magic International Ice Sculpture Competition works are displayed after Jan 25. You can rent skates in Banff or at the sport shop in the Fairmont Chateau Lake Louise hotel.

Banff’s backcountry paths access a wilderness world of silence and matchless beauty—cross country skis and snowshoes provide the means. Banff sport shops rent equipment and clothes, or join an organized tour. Although we’ve been many times, we still find the cliffs and icefalls of our frozen canyons worth visiting.

Wildlife watching also creates satisfying memories. We have seen hundreds of the elk and bighorn sheep that attract visitors, yet they still arouse a sense of wonder. And the rare spotting of a cougar, wolf or woodland caribou takes our breath away.

See if simple pleasure work for you. Fight in the snow with your kids, walk beside a stream or climb to a high place and admire the view.

—Banff Resort Guide Editors

1.According to the passage, Banff’s backcountry is accessible by       .

A.cross country skiing             B.horse-drawn sleigh riding

C.snowmobiling                  D.dogsledding

2.Which of the following is true according to the passage?

A.Dogsledding is the most popular sport among local people.

B.Watching wildlife is a memorable experience.

C.Travelers should bring their own sports equipment.

D.Shopping is too simple a pleasure to enjoy.

3.The purpose of the writing is to _______.

A.promote scenic spots in Canada.

B.advertise for the sports in Banff

C.introduce tourist activities in Banff.

D.describe breathtaking views in Banff

 

 

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