6、    根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。(注意:E+AB;F=AC;G=AD)

71   When a starving man gets a meal, he begins to think about an overcoat; when an executive gets a new sports car, visions of country clubs and pleasure beats dance into view.

The many wants of mankind might be regarded as making up several levels.   72  .

The first and most basic level of wants involves food. Once this want is satisfied, a second level of wants appears: clothing and some sort of shelter. By the end of World War II these wants were satisfied for a great majority of Americans.   73  It included such items as automobilesand new houses.

By 1957 or 1958 this third level of wants was fairly well satisfied. Then, in the late 1950s a fourth level of wants appeared: the “life-enriching” level. While the other levels involve physical satisfaction-the feeding, comfort, safety, and transportation of the human body-this level stresses mental needs for recognition, achievement and happiness. It includes a variety of goods and services, many of which could be called “luxury” items. Among them are vacation trips, the best medical care, and entertainment.  74      

One this level, a greater percentage of consumer spending goes to services, while on the first three levels more is spent on goods. Will consumers raise their sights to a fifth level of wants as their income increases, or will they continue to demand luxuries and personal services on the fourth level?

    A fifth level probably would involve wants that can be achieved best by community action. Consumers may be spending more on taxes to pay for government action against disease, ignorance, crime and prejudice.   75   In this way, we can enjoy more fully the good things on the first four levels.

 

       A.Then a third level appeared.

       B.Human wants seem endless.

       C.When there is money enough to satisfy one level of wants, another level appears.

       D.There are several levels of wants in one’s life.

       E.At this stage, we now may seek to ensure the health, safety, and leisure.

       F.Also included here are fancy foods and the latest styles in clothing.

       G.Different people have different wants on each level.

5、    Traditional media platforms such as radio, television, newspaper and the Internet still cannot satisfy people living in fast paced modern society.

The highly technical development of mobile phones also nurtures (培养) the "thumb culture" and a new alternative media.

    With the aim of "putting the world in your pocket," Shanghai Dragon New Media Co Ltd has recently launched a special cell phone channel - the 5th Media, the first of its kind in China.    

    The channel provides all-day broadcasting of the latest metro, economic, entertainment, sports, fashion, food and travel news. Both China Unicom and China Mobile can use wireless devices to connect to the 5th Media net.

    "All the programs on this channel will be specially planned and edited for cell phone users," says Wu Chunlei, general manager of Shanghai Dragon New Media Co Ltd.

Based on the programs of Shanghai Media Group, the video clips presented by the cell phone channel are more condensed(浓缩的), immediate and straightforward.   

"'Infotainment' (information plus entertainment) is a core (核心的) concept for us," Wu says. "It is inevitable that the public's attraction to this new form of media will be greatly increased."

    Last Wednesday, the cell phone channel presented a live broadcast of "My Hero" concert, which included performances by the winners of the star-making television show. It was the first time locals could watch a live concert on their mobile phones.

"The cell phone channel is a good supplement(补充) to traditional media," says Fan Yong, an IT worker. “But we are concerned about its price and the quality of the programs.”

 

68.What’s the best title of the passage?

       A.A New Type of Mobile Phone               B.More Information for You

       C.Thumb Culture                                    D.The 5th Media

69.Why did Shanghai Dragon New Media Co. Ltd develop the 5th media?

       A.To attract the public’s attraction to this new form of media.

       B.To let the special mobile phone users know about all information quickly and conveniently.

       C.To nurture the “thumb culture” among the special mobile phone users.

       D.To present a live broadcast of concert to mobile phone users.

70.What is still uncertain about this new media according to the passage?

       A.The functions.                                     B.The designers

       C.The quality of the programs.                 D.The provider of the programs.

 0  17492  17500  17506  17510  17516  17518  17522  17528  17530  17536  17542  17546  17548  17552  17558  17560  17566  17570  17572  17576  17578  17582  17584  17586  17587  17588  17590  17591  17592  17594  17596  17600  17602  17606  17608  17612  17618  17620  17626  17630  17632  17636  17642  17648  17650  17656  17660  17662  17668  17672  17678  17686  97155 

违法和不良信息举报电话:027-86699610 举报邮箱:58377363@163.com

精英家教网