摘要:31.Wow!The flowers look beautiful and smell . A.comfortable B.bad C.sweet D.terrible A year ago I paid no attention to English idioms. 32 my teacher said again and again that it was important. One day.happened to 33 an Englishman on the road.and soon we began to 34 .As I was talking about how I war studying English.the foreigner shook his head.saying.“You don’t say!You don’t say! I was 35 .I thought.perhaps this is not a 36 topic.Well.I’d 37 change the topic.So I said to him.“Well.shall we talk about the Great Wall? 38 the way.have you ever 39 there? “Certainly.everyone back home will 40 me if I leave China without seeing 41 .It was great. I said.“The Great Wall is one of the wonders in the world.It is a place of 42 Soon I was interrupted again by his words.“ 43 ! I couldn’t 44 asking.“Why do you ask me not to talk about it? “Well.I didn’t ask you to do 45 .he answered.gently surprised. I said.`Didn’t you say`You don’t say’? Hearing this.the Englishman 46 to tears.He began to explain.“`You don’t say’actually means`really?’It is an expression of surprise.Perhaps you don’t pay attention to English idioms. Then I knew I had made fool of myself.Since then I have been more careful with idioms.

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If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.

      Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.

      Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

      Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

      Some ads make promises(承诺). But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Why do famous people appear in ads?

      A. Because they know every product well.

      B. Because they want to serve the people.

      C. Because they can make money from the ads.

2.The underlined word “expert” in Paragraph Three probably means _____.

      A.主持人                   B.专家                      C.演员

3.According to the passage, which of the following is NOT true?

      A. The famous people may not know about what they are selling.

      B. Some ads make promises to people and they can keep them.

      C. Ads are full of strong words, such as “new” and “improved”.

4.According to the passage, we know that “Tiger” might be the name of _____.

      A. a kind of car            B. a kind of computer   C. a kind of soap

5.What does the writer want to tell us?

      A. We should not always believe the ads.

      B. We should buy things that ads ask us to buy.

      C. We should think about ads before buying things.

 

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