The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

3.What’s the best title for the passage?

A．The Importance of Right Brand Names        B．The Development of Names

C．The Rules of Naming                     D．The Methods of Choosing Names

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?

    I am an eighth-grade student at Central Middle School. In my three years at the school, I have played soccer, basketball, and baseball. I love sports and really enjoy being part of a team. Playing on our school sports teams has been the best part of middle school for me. I know I’m lucky that  I’ve had this opportunity.

    Some kids have not been so lucky. In fact, many kids who love sports don’t have the chance to play on a school team. That’s because, to make a team, you have to try out. The idea is that kids who are good at sports will do well in tryouts and make the team. But what about the kids who don’t do well during tryouts? Maybe they are ill that day, or nervous, or are just having a bad day, so they don’t play their best. They don’t make the team, and that is too bad.

    Also, there are kids who really don’t have the skills to play well. They never make a team, and that isn’t fair either. How will kids ever learn the skills if they don’t have a chance to play ? Remember, this is school and students are here to learn. All kids should have the chance to learn sports skills and teamwork by playing on a school sports team.

    There are other reasons why every student should have the chance to play sports. Sports are important for good health and fitness. They help kids feel good about themselves and their school. They build friendships among teammates. Coaches are good role models, and students who play team sports learn good sportsmanship. And, most important, team sports are fun! Players have fun playing, and their parents have fun watching and cheering for the team. So, sports bring kids and parents together, too.

     By now you know how I feel. Every kid who wants to play on a school sports team should have the chance. These teams are for fun and fitness—they’re not professional teams ! Let’s change the rules for making a team. Let’s get rid of tryouts. Let’s give every student at Central Middle School the chance to wear a team uniform.

1. How many kinds of sports has the writer played in the three years at school？

   A. Two.           B. Three.           C. Four.           D. Five.

2. The writer believes that tryouts are ____________.

   A. fun            B. hard             C. useful          D. unfair

3. Which of the following is NOT true according to the fourth paragraph？

   A. Sports bring kids and parents together.

   B. Sports build friendships among teammates.

   C. Sports help kids feel good about themselves.

   D. Sports are fun and make students study better.

4. The writer’s main purpose for writing this article is to____________.

   A. advise kids not to try out for a school team

   B. tell about exciting moments on sports fields

   C. make people believe all kids should play team sports

   D. share his opinions of playing team sports with readers