摘要:A. In 1987. B. In 1971.

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The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the United States. It was a small coffee shop that roasted its own coffee beans. The coffee shop’s business did well, and by 1981 there were three more Starbucks stores in Seattle.

    Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran(经营) Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, and he was curious about the company. Schultz went to Seattle to see what Starbucks did, and he liked what he saw. He wanted to become part of the company. In 1982, the original(原先的) Starbucks owners hired Schultz as the company’s head of marketing.

    In 1983, Schultz travelled to Italy. The unique atmosphere of the coffee bars there caught his eye. To Schultz it seemed that Italians spent their daily lives in three places: home, work and coffee bars. His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.

    Schultz created an atmosphere for Starbucks coffee shops that was comfortable, and customers everywhere seemed to like it. Between 1987 and 1992, Starbucks opened 150 new stores—and that was only the beginning. In fact, by the year 2000, three new Starbucks stores opened somewhere around the world every day!

Today, Starbucks has thousands of stores, including stores in twenty-six countries. One thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurants. By working together with a store already in the city, Starbucks gets an understanding of customers in the city. This understanding helps Starbucks open stores in the right locations for their customers.

11.What is the main idea of this passage?

  A.How Starbucks has grown     

B.What Starbucks makes.

  C.Starbucks’customers.       

D.How Starbucks makes its coffee.

12.Which is true about Starbucks’first ten years of business?

  A.It grew very quickly.       

B.It was run by Howard Schultz.

  C.It made special coffee makers.  

D.It was a small company.

13.Who is Howard Schultz?

  A.A coffee seller in New York.

  B.An Italian coffee maker

  C.The man who changed the company.

  D.One of the original owners of the company.

14. How many new Starbucks stores probably opened in the year 2000 around the world?

 A.Three.   B.About1095.   C.Two thousand.  D. Thirty-six.

15.What helps Starbucks succeed in places outside the United States?

  A.Opening restaurants in just a few locations each year.

  B.Only selling locally produced coffee beans.

  C.working with other major coffee-making companies.

  D.Learning about local customers.

 

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The first Starbucks coffee shop opened in 1971 in downtown Seattle,Washington,in the United States.It was a small coffee shop that roasted its own coffee beans.The coffee shop’s business did well,and by 1981 there were three more Starbucks stores in Seattle.

    Things really began to change for the company in 1981.That year,Howard Schultz met the three men who ran(经营)Starbucks.Schultz worked in New York for a company that made kitchen equipment.He noticed that Starbucks ordered a large number of special coffee makers.

and he was curious about the company.Schultz went to Seattle to see what Starbucks did,and he liked what he saw.He wanted to become part of the company.In 1982,the original(原先的)Starbucks owners hired Schultz as the company’s head of marketing.

    In 1983,Schultz travelled to Italy.The unique atmosphere of the coffee bars there caught his eye.To Schultz it seemed that Italians spent their daily lives in three places:home,work,and coffee bars.His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.

    Schultz created an atmosphere for Starbucks coffee shops that was comfortable,and customers everywhere seemed to like it.Between 1987 and 1992,Starbucks opened 150 new stores—and that was only the beginning.In fact,by the year 2000,three new Starbucks stores opened somewhere around the world every day!

Today,Starbucks has thousands of stores,including stores in twenty-six countries.One thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurants.By working together with a store already in the city,Starbucks gets an understanding of customers in the city.This understanding helps Starbucks open stores in the right locations for their customers.

1.What is the main idea of this passage?

    A.How Starbucks has grown

    B.What Starbucks makes.

    C.Starbucks’ customers.

    D.How Starbucks makes its coffee.

2.Which is true about Starbucks’ first ten years of business?

    A.It grew very quickly.

    B.It was run by Howard Schultz.

    C.It made special coffee makers.

    D.It was a small company.

3.Who is Howard Schultz?

    A.A coffee seller in New York.

    B.An Italian coffee maker

    C.The man who changed the company.

    D.One of the original owners of the company.

4.What helps Starbucks succeed in places outside the United States?

    A.Opening restaurants in just a few locations each year.

    B.Only selling locally produced coffee beans.

    C.working with other major coffee-making companies.

D.Learning about local customers.

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The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the United States. It was a small coffee shop that roasted its own coffee beans. The coffee shop’s business did well, and by 1981 there were three more Starbucks stores in Seattle.
Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran(经营) Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, and he was curious about the company. Schultz went to Seattle to see what Starbucks did, and he liked what he saw. He wanted to become part of the company. In 1982, the original(原先的) Starbucks owners hired Schultz as the company’s head of marketing.
In 1983, Schultz travelled to Italy. The unique atmosphere of the coffee bars there caught his eye. To Schultz it seemed that Italians spent their daily lives in three places: home, work and coffee bars. His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.
Schultz created an atmosphere for Starbucks coffee shops that was comfortable, and customers everywhere seemed to like it. Between 1987 and 1992, Starbucks opened 150 new stores—and that was only the beginning. In fact, by the year 2000, three new Starbucks stores opened somewhere around the world every day!
Today, Starbucks has thousands of stores, including stores in twenty-six countries. One thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurants. By working together with a store already in the city, Starbucks gets an understanding of customers in the city. This understanding helps Starbucks open stores in the right locations for their customers.
11.What is the main idea of this passage?
  A.How Starbucks has grown     
B.What Starbucks makes.
  C.Starbucks’customers.       
D.How Starbucks makes its coffee.
12.Which is true about Starbucks’first ten years of business?
  A.It grew very quickly.       
B.It was run by Howard Schultz.
  C.It made special coffee makers.  
D.It was a small company.
13.Who is Howard Schultz?
  A.A coffee seller in New York.
  B.An Italian coffee maker
  C.The man who changed the company.
  D.One of the original owners of the company.
14. How many new Starbucks stores probably opened in the year 2000 around the world?
 A.Three.   B.About1095.   C.Two thousand.  D. Thirty-six.
15.What helps Starbucks succeed in places outside the United States?
  A.Opening restaurants in just a few locations each year.
  B.Only selling locally produced coffee beans.
  C.working with other major coffee-making companies.
  D.Learning about local customers.
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阅读理解

  The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the United States.It was a small coffee shop that roasted its own coffee beans.The coffee shop's business did well, and by 1981 there were three more Starbucks stores in Seattle.

  Things really began to change for the company in 1981.That year, Howard Schultz met the three men who ran(经营)Starbucks.Schultz worked in New York for a company that made kitchen equipment.He noticed that Starbucks ordered a large number of special coffee makers.and he was curious about the company.Schultz went to Seattle to see what Starbucks did, and he liked what he saw.He wanted to become part of the company.In 1982, the original(原先的)Starbucks owners hired Schultz as the company's head of marketing.

  In 1983, Schultz travelled to Italy.The unique atmosphere of the coffee bars there caught his eye.To Schultz it seemed that Italians spent their daily lives in three places:home, work, and coffee bars.His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.

  Schultz created an atmosphere for Starbucks coffee shops that was comfortable, and customers everywhere seemed to like it.Between 1987 and 1992, Starbucks opened 150 new stores-and that was only the beginning.In fact, by the year 2000, three new Starbucks stores opened somewhere around the world every day!

  Today, Starbucks has thousands of stores, including stores in twenty-six countries.One thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurants.By working together with a store already in the city, Starbucks gets an understanding of customers in the city.This understanding helps Starbucks open stores in the right locations for their customers.

(1)

What is the main idea of this passage?

[  ]

A.

How Starbucks has grown

B.

What Starbucks makes.

C.

Starbucks'customers.

D.

How Starbucks makes its coffee.

(2)

Which is true about Starbucks'first ten years of business?

[  ]

A.

It grew very quickly.

B.

It was run by Howard Schultz.

C.

It made special coffee makers.

D.

It was a small company.

(3)

Who is Howard Schultz?

[  ]

A.

A coffee seller in New York.

B.

An Italian coffee maker

C.

The man who changed the company.

D.

One of the original owners of the company.

(4)

What helps Starbucks succeed in places outside the United States?

[  ]

A.

Opening restaurants in just a few locations each year.

B.

Only selling locally produced coffee beans.

C.

working with other major coffee-making companies.

D.

Learning about local customers.

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阅读理解

  The first Starbucks(星巴克)coffee shop opened in 1971 in Seattle, Washington, in the United States.It was a small coffee shop and it made its own coffee beans.The coffee shop’s business did well.By 1981 there were three more Starbucks stores in Seattle.

  Things really began to change for the company in 1981.That year, Howard Schultz met three men.They are the owners of Starbucks.At that time, Schultz worked in New York for a company that makes kitchen things.He noticed that Starbucks ordered some special coffee makers, so he wanted to know something about the company.Schultz went to Seattle to have a look, and he liked what he saw.He wanted to become part of the company.In 1982, the Starbucks owners hired Schultz as the company’s manger.

  In 1983, Schultz traveled to Italy.The special atmosphere(气氛)of the coffee bars there caught his eyes.To Schultz it seemed that Italians spent their daily lives in three places:home, work, and coffee bars.His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.

  Schultz created an atmosphere for Starbucks coffee shop that was comfortable and casual(随意的), and customers everywhere seemed to like it.Between 1987 and 1992, Starbucks opened 150 new stores - and that was only the beginning.By the year 2000, three new Starbucks stores opened somewhere around the world every day!

  Today, Starbucks has thousands of stores, including stores in twenty-six countries.Do you know why Starbucks succeed in cities outside the United States?One way is that Starbucks works with local(当地的)stores and restaurants.By working together with a store already in the city, Starbucks has a good understanding of customers in the city.This understanding helps Starbucks open stores in the right places for their customers.

(1)

By 1981 there were ________ Starbucks stores in Seattle.

[  ]

A.

five

B.

four

C.

three

D.

two

(2)

By the year 2000, Starbucks ________.

[  ]

A.

opened 150 new stores

B.

made coffee machines

C.

grew quickly all over the world

D.

was still a small company

(3)

What does the underlined word“hire”mean?

[  ]

A.

Refuse to accept.

B.

Pay someone for a job.

C.

Be angry with.

D.

Be afraid of

(4)

What helped Starbucks succeed in places outside the United States?

[  ]

A.

Only selling locally produced coffee beans.

B.

Working with other coffee-making companies.

C.

Opening restaurants in some places each year.

D.

Learning about local customers.

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