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A man once said how useless it was to put advertisements in the newspapers, “Last week,” said he, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn't get it back.”
“How did you write your advertisement?” asked one of the listeners, a merchant.
“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”
“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is often very importance. Let us try for your umbrella again. and if it fails, I'll buy you a new one.”
The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes fastened to them saying that they had been taken by mistake and begging the loser not to say anything about the matter.
The result of the first advertisement was that ______.
A. the man got his umbrella back
B. the man wasted some money advertising
C. nobody found the missing umbrella
D. the umbrella was found somewhere near the Church
“If it fails, I’ll buy you a new one .” suggested that____.
A. he was quite sure of success
B. he was not sure whether he would get the umbrella hack
C. he was rich enough to afford a new umbrella
D. he did not know what to do
This is a story about _____.
A. a useless advertisement
B. how to make an effective(有效) advertisement
C. how the man lost and found his umbrella
D. what the merchant did for the umbrella owner
查看习题详情和答案>>About ten years ago when I was an undergraduate in college in New York, I was working as a practice student at my University's Museum of Natural History. One day while I was working at the cash register in the gift shop, I saw an elderly couple come in with a little girl in wheelchair.
As I looked closer at this girl, I saw that she was seated on her chair. I then realized she had no arms or legs, just a head, neck and the trunk of the human body. She was wearing a little white dress with the patterns of red roses and yellow dots.
As the couple wheeled her up to me I was looking down at the register. I turned my head toward the girl and gave her a wink(眨眼示意). As I took the money from her grandparents, I looked back at the girl, who was giving me the most beautiful, largest smile I have ever seen
All of a sudden her handicap was gone and all I saw was this beautiful girl, whose smile just melted me and almost instantly gave me a completely new sense of what life is all about. I immediately felt full of hope and confidence. She took me, a poor, unhappy college student, into her world, a world of smiles, love and warmth.
That was ten years ago, but I still remember it clearly as if it happened just yesterday. I'm a successful business person now and whenever I get down and think about the troubles of the world, I think about that little girl and the remarkable lesson about life that she taught me.
What was the writer a decade ago?
A. A worker working in a university.
B. A teacher teaching in a college.
C. A clerk working in a museum.
D. A university student who had not yet taken a degree.
What does the underlined world “handicap” in Paragraph 4 probably mean?
A. Life difficulty. B. Troublesome problem.
C. Failure in work. D. Physical disability.
How did the writer probably feel before meeting the disabled girl?
A. She felt full of hope.
B. She was filled with confidence.
C. She felt unhappy because of poverty.
D. She felt life was beautiful.
Which of the following title suits this passage best?
A. A Disabled Girl.
B. A Disabled Girl’s Smile.
C. Full of Hope.
D. Full of Confidence.
查看习题详情和答案>>A car that runs on coffee is unveiled（shown to the public for the first time）today but at between 25 and 50 times the cost of running a car on petrol, the invention won’t please any motor industry accountants．
Nicknamed the Car-puccino, it has been created using a 1988 Volkswagen Scirocco bought for ??400 and it was chosen because it looked like the time-traveling DeLorean in the movie Back To The Future．The car will be driven the 210 miles between Manchester and London powered only by roasted coffee granules （颗粒）．It has been built by a team from the BBC1 science programme Bang Goes The Theory and will go on display at the Big Bang science fair in Manchester to show how fuels other than traditional petrol can power vehicles．
The team calculates the Car-puccino will do three miles per kilo of ground coffee （咖啡粉） — about 56 cups of espressos （浓咖啡） per mile．The journey will use about 70 kilos of ground coffee which, at supermarket prices of between ??13 and ??26 a kilo depending on brand and quality, will cost between ??910 and ??1,820, or between 25 and 50 times the ??36 cost of petrol for the journey．In total, the trip will cost 11,760 espressos, and the team will have to take ‘coffee breaks’ roughly every 30 to 45 miles to pour in more granules．They will also have to stop about every 60 miles to clean out the ‘coffee filters’ to rid them of the soot and tar which is also generated by the process．So despite a top speed of 60mph, the many stops mean the going will be slow, with the journey taking around ten hours．
Sadly, the inventors will still have to pay duty on their coffee fuel---even though tax collectors at Her Majesty’s Revenue and Custom haven’t yet worked out how much．
Nick Watson, producer of Bang Goes The Theory, said, “Coffee, like wood or coal, has some carbon content so you can use it as a fuel．The coffee needs to be very dry and in granules to allow the air to move through the pile of coffee as it burns．The brand doesn’t matter．” He said the same technology could be used to power a car on other unusual fuels, such as woodchips or nut shells, construction or agricultural waste．
Which is the right way to choose the coffee used as fuels to run the Car-puccino?
A．It should be very dry． B．The stronger, the better．
C．The smaller the granules are, the better． D．It should be of a certain brand．
What can be inferred from the passage?
A．All kinds of materials can be used as fuels．
B．The Car-puccino will be put into the market soon．
C．Nick Watson is the designer of the Car-puccino
D．Much remains to be improved for the Car-puccino．
The Car-puccino has its disadvantages EXCEPT that ________．
A．it makes a lot of noise
B．it runs at a very high cost
C．it has to stop to be refueled very often
D．it’s not good enough for long-distance journey
How much ground coffee will be used to cover a distance of 126 miles in this car?
A．About 70 kilos B．About 42 kilos． C．About 32 kilos D．About 30 kilos
Why can coffee be used as a fuel?
A. It looks like wood or coal. B. It contains some carbon content.
C. It is very cheap. D. It is much better than woodchips or nut shells.
查看习题详情和答案>>阅读下列材料, 从所给的六个选项(A、Ｂ、Ｃ、Ｄ、Ｅ、和F) 中，选出符合各小题要求的最佳选项，并在答题卡上将该项涂黑。选项中有一项是多余选项。
The following students are going to see films. After the description of each person, decide which film is the most suitable one for the people and then mark the correct letter(A-F)on your answer sheet. There is one extra film，which you do not need to use.
_______66. Robert studies in an art school. Not only does he like singing, but he is good at dancing. This weekend he is going to see a film about singing and dancing.
_______67. Turner is a brave boy who likes adventure. Everyone knows that he has rich imagination. Turner wishes he could travel to the center of the earth.
_______68. Lena is a lovely girl who is only ten years old. In her spare time she likes watching cartoon. Among all the cartoon characters she likes Hello Kitty best.
_______69.Philip, a clever student, likes science very much. He is especially interested in computer and robot. He wishes he could be an astronaut in the future.
_______70. Nancy shows special interest in cooking. At home she often watches her mother cooking in the kitchen room. Besides, Nancy loves seeing films about fairy tales.
A. Hello Kitty
The famous cartoon character known as Hello Kitty was created by Japanese company Sanrio in 1974 and quickly became a pop cultural phenomenon through a series of animated television shows. This collection of the Hello Kitty series includes five volumes for a total of 25 episodes, such as Hello Kitty Tells Fairy Tales, Hello Kitty Plays Pretend.
B. Jimmy Neutron
This is a funny, silly, and colorfully animated children’s film featuring Jimmy Neutron. Jimmy has created all kinds of interesting things to make his life easier, including a robotic dog, Goddard, who follows him everywhere. Jimmy and his friend, Carl, use a homemade spaceship to launch a satellite.
C. Sesame Street
Elmo runs across a Magic Cookbook and sets free a Genie that lives inside. Together, Elmo and the Genie explore the fun world of cooking and making food, with the help from Emeril Lagasse and Heather Headley, who show tips on making pizzas and pocket foods.
D. Sing and Dance With Barney
Barney has planned a very special sing-along party and invited many of his friends, old and new. The group enjoys singing their all-time favorites, while being transported to magical places. It has over 55 minutes of singing and dancing.
E. Blue’s Clues
Steve and Blue explore the worlds of math and reading as they help each other with familiar activities. Viewers are invited to join in the counting, reading, adding and subtracting.
F. Adventures of Willy Fog
Eerie lakes, bottomless pits, dinosaurs, and volcanic eruptions (火山爆发) are just a few of the places laying in wait for Willy Fog and his friends in this exciting journey. Trying to get to the center of the earth proves a lot more difficult than they originally thought.
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