A speech is a wonderful opportunity to inform, persuade or entertain. The best speeches often take on a combination of all three of these components（组成部分）. However, before you can go about the writing of a great speech, it is important to set goals. Goals keep you，your speech and your audience focused.
What a goal is
In the context of a speech, a goal is the purpose of the speech, and what it hopes to accomplish. For example, the goal of a eulogy(颂歌) might be to celebrate the life of a loved one. The goal of a speech at a political gathering would be to inform the crowd about the political position of a candidate and persuade them to vote and campaign for the candidate in question（正被讨论的）.
Why a goal is important
Without a goal, a speech is without direction. The goal informs the structure and content of the speech. For example, if a speech's goal is to convince people that smoking is bad for them, the speech will be structured with persuasive arguments to back up the goal. A speech with a goal of informing the audience will keep the information fair and factual.
A goal is incredibly important to the speech's ability to connect with an audience. If the speaker is unaware of the goal of the speech, the audience will likely be unaware as well. This severely reduces the effectiveness of the message.
Aside from informing the audience of the content and structure, a speech's goal drives the speaker to greater heights. If a speaker is asked to speak on a specific subject, but never establishes the goal, they won't know where to start in the research, organizing and writing of the speech.
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If you have been charged with(被委以) delivering a speech, establishing a goal can seem difficult at first. There are several things to take into consideration. First, think about who you will be speaking to. The demographic(人口统计) of your audience will likely determine whether you will be able to persuade them, or whether they will be able to sit through（一直坐到……结束）. Second, think about the topic itself. If the topic is something controversial（有争议的）, it may worth your while to consider an informative approach to present both sides of the issue. Finally, consider your resources. A speech with an informative or persuasive goal usually requires a great deal of research, and sometimes takes more time to write.
【小题1】According to the passage, what three components does the best speech combine?

A lot of us lose life's tough battles by starting a frontal attack--when a touch of humor might well enable us to win. Consider the case of a young friend of mine, who was on his trapped way to work shortly after receiving an ultimatum(最后通牒) about the job. Although there was a good reason for Sam's being late--serious illness at home--he decided that this by-now-familiar excuse wouldn't work any longer. His supervisor was probably already pacing up and down preparing a dismissal speech.
Yes, the boss was, Sam entered the office at 9:35. The place was as quiet as a locker room(更衣室); everyone was hard at work. Sam's supervisor came up to him. Suddenly, Sam forced a grin and stretched out his hand. "How do you do!" he said. "I'm Sam Maynard. I'm applying for a job, which, I understand, became available just 35 minutes ago. Does the early bird get the worm?"
The room exploded in laughter, except that the supervisor had to clamp off a smile and walked back to his office. Sam Maynard had saved his job--with the only tool that could win, a laugh.
Humor is a most effective, yet frequently neglected, means of handling the difficult situations in our lives. It can be used for patching up differences, apologizing, saying "no", criticizing, getting the other fellow to do what you want without his losing face. For some jobs, it's the only tool that can succeed. It is a way to discuss subjects so sensitive that serious dialog may start a quarrel. For example, many believe that comedians on television are doing more today for racial and religious tolerance than people in any other forum.
1. Why was Sam late for his job?
A. Because he was seriously ill at home.    B. Because he received an ultimatum.
C. Because he was caught in a traffic jam.   D. Because he was busy applying for a new job.
2. What is the main idea of this passage?
A. Sam Maynard saved his job with humor     B. Humor is important in our lives
C. Early bird can get the worm               D. Humor can solve racial discriminations
3. The phrase "clamp off" in Paragraph 3 means__________.
A. try to hold back    B. pretend to set      C. send off         D. give out
4. Which of the following statements can we infer from the passage?
A. Many lose life's battles for they are lacking in a sense of humor.
B. It wasn't the first time that Sam came late for his work.
C. Sam was supposed to come to his office at 8:30.
D. Humor is the most effective way of solving problems.

D
A wallet that looks like a piece of newspaper, an atlas, or an express parcel receipt? Or a business card that looks like a notepad? No kidding．
Bai Minghui, a Beijing-based designer, creates his artwork using Tyvek, a synthetic paper material which is difficult to tear, waterproof and, more importantly, totally recyclable．
Born to a worker family in 1983 in Tangshan, Hebei Province, Bai worked as a graphic designer at a financial magazine in Beijing after graduating from Minzu University of China．
In the spring of 2008, Bai visited an exhibition about Tyvek in Beijing's 798 art zone, and then worked with the material, trying to bring his designs to life．The first thing that came into his mind was the paper wallet, a must-try handicraft assignment（手工作业）that most Chinese students do in elementary school．
"A paper wallet is definitely more useful than a paper crane or frog," Bai told Beijing Review, smiling．"At first, many people have no idea what it is, because it looks like a piece of newspaper or an express parcel receipt, and feels like real paper．But it's hard to tear．
"The completed, folded wallet is seamless, which creates so much fun for a designer．To be honest, I didn't think about profits at all," he said．
After months of research and development on printing and designing, the first generation of his paper wallet made a stunning debut（上市） in May 2008．The second generation, which offers a greater range of pattern options, was put on the market at the beginning of 2009．
"You can have graffiti（涂鸦） or write down phone numbers on it, or paint whatever you like．I would like people to be able to use it easily," he said．"I don't want to do things without creative ideas．Now my focus is on how to create better design rather than the wallet itself．"
51．In which order did Bai do the following things?
a．create the paper wallet
b．study in Minzu University
c．work as a graphic designer
d．visit an exhibition about Tyvek in Beijing
A．cbad        B．bcda  C．cbda               D．bcad
52．Which of the following words can best describe the designer?
A．diligent    B．creative    C．friendly           D．honest
53．Tyvek, a synthetic paper material, has the following characters EXCEPT ____．
A．recyclable B．waterproof       C．foldable           D．profitable
54．What can people do with this kind of wallet?
A．They can use it as a handkerchief．
B．They can make it into a dictionary．
C．They can write their friend’s phone number on it．
D．They can buy a paper frog or paper crane with it．
55．What can be inferred from the passage?
A．Most of the Chinese students have tried to make some kind of paper work．
B．Many Chinese are fond of painting different things on their wallets．
C．Most of the wallets that people use nowadays can be recycled．
D．Most of the designers based in Beijing have tried Tyvek to create their own work of art．

C
I’ve been told that in China，having a pet，particularly a dog，is often considered to be a status（地位）symbol because it shows the family can afford to have an animal．It’s very different here．
In Canada it’s common to have pets．Many people have dogs；many others have cats，fish，birds or rabbits．Some keep what we call exotic（奇异的）pets，although keeping exotic animals is difficult，and because it can also be hard on the animals, the keeping of some exotic animals is not allowed by law．Some people do it anyway．
I like animals．As far back as I can remember my family has always had cats．Our cats．of course，wanted to go outside and it seemed reasonable to let them wander the neighborhood finding birds to run after，trees to climb and sunny places to sleep．As we always lived in a city，however，there was a problem．I remember more than once losing a cat that was killed by a car and it was heartbreaking．
Now，my wife and I lived in a small town．We no longer have a house—we live in an apartment（公寓）．We have a cat named Callie and she never goes out except onto the halcony（阳台）so cars are no longer a problem．She’s about sixteen years old and will probably live to be twenty or more．The trouble will come when she dies．We’ve had a pet for so long that it seems like a natural part of our lives and without a cat around the  room it will seem somehow empty．On the other hand，we’re getting older and，given that a cat can live about twenty years we wonder if we’ll ever have another after Callie goes.
Having a pet is very good for a number of reasons．It helps to teach children how to look after a living creature，makes them realize that animals have feelings just like we do and that, in many ways，we depend on each other．For older people like me an animal is a companion（伙伴）and a comfort to have around．A pet，properly treated, returns the favor by giving back unconditional love．Wouldn’t this world be a great place if people could learn how to do that !
64．The writer keeps a cat as a pet now because___________．
A．she feels lonely living in the countryside
B．it acts as her companion
C．her family is used to keeping a cat
D．it can helps her teach her children．
65．What will happen after the writer’s pet，Callie dies?
A．She will surely buy another one．     B．She won’t keep pets any longer．
C．She will remember it for a long time． D．Her room will be empty．
66．What should people do in keeping a pet according to the text?
A．Not allow it to go out of the room．   B．Catch birds for him to play with．
C．Let it wander outside as it likes．     D．Not live in the city．
67．What can be the best title for the passage?
A．How to keep a pet．               B．My pet，Callie．
C．Keeping Pets in Canada．           D．It’s the Animal in Me．

D
“Can I see my baby?” asked the happy new mother. The bundle (婴儿包) was placed in her arms and when she moved the fold of cloth to look upon his tiny face, she gasped—the baby had been born without ears. Time, however, proved that the baby’s hearing was perfect except his appearance. www.ks5u
One day when he rushed home from school and threw himself into his mother’s arms, he cried out bitterly, “A boy, a big boy … called me—a f-…freak.” She sighed, knowing that his life was to be endless of heartbreaks.
He grew up, handsome for his misfortune. A favorite with his fellow students, he might have been class president, but for that. He developed a gift for literature and music.
The boy’s father had a talk with the family doctor. Could nothing be done? “I believe we could graft(移植) on a pair of outer ears, if they could be donated (捐献),” the doctor decided. So the search began for a person who would make such a sacrifice for a young man. Two years went by. Then, “You’re going to the hospital, son. Mother and I have someone who will donate the ears you need. But it’s a secret.” said the father.
The operation was a brilliant success. His talents blossomed into genius. School and college became a series of successes. Later he married and entered the diplomatic(外交) service. “But I must know!” he urged his father. “Who gave so much for me? I could never do enough for him.”
“I do not believe you could,” said the father, “but the agreement was that you are not to know … not yet.” The years kept the secret, but the day did come … one of the darkest days that ever pass through a son. He stood with his father over his mother’s casket(棺材). Slowly and tenderly, the father stretched forth a hand and raised the thick, reddish-brown hair to let out the secret.
52．The story is mainly about _______.
A．how a boy had new ears through an operation
B．what a devoted parent privately did for the child
C．how a disabled boy turned into a useful person
D．why a donator made a sacrifice to a bright boy
53．From the first paragraph we know that the mother _______.
A．was determined to donate her ears to perfect her son
B．kept her husband unknown about the baby’s situation
C．felt shocked and disappointed to see her new baby
D．complained of her bad luck to have a disabled child
54．The underlined word “freak” in Paragraph 2 is the closest in meaning to “_______”.
A．slow-acting person
B．ugly-looking child
C．badly-behaved student
D．strangely-shaped creature
55．What can be inferred from the passage? www.ks5u
A．The agreement was between the donator and the family.
B．The boy was so popular that he was made class president.
C．Finally the boy came to know who the donator was.
D．The mother donated her ears to her son after she died.
56．What moral lesson can we draw from this reading?
A．Real love lies in what is done unknown rather than what is done known.
B．It is up to parents to help their children heart and soul.
C．True beauty lies only in the heart not in appearance.    
D．It is a virtue(美德) for young generations to learn to be grateful.