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David和几位同学正在进行一项“企业家成功秘诀调查”。他们将采访几位企业家。A-F是他们拟定的采访话题。阅读下面刊登在Entrepreneur(《企业家》)杂志上5位企业家的成功感言,为每位采访者选定最佳采访对象。(采访话题中有一项是多余选项)。

A. What comes first, the customer or the profit?

B. How important is an entrepreneur’s ambition to his/her company’s growth?

C. How does an entrepreneur make use of his/her advantages?

D. Why do successful entrepreneurs seem to enjoy their work?

E. What attitude should an entrepreneur have toward his/her social responsibilities?

F. As an entrepreneur, how do you deal with dishonesty in doing business?

1.Sheri Poe

Ryka Inc.

Since I started this company in my kitchen seven years ago. I always dreamt of what it would be some day. Focusing on that goal helps me get through tough times. To get the kind of success that you want, you need to dream big. That’s the starting point. Every success story begins with big dreams. You need to have big dreams for yourself, like being somebody rich, famous or fulfilled. You need to have a clear goal of what you want to achieve.

Also, I think it’s really important that the people you’re working with are as committed to the same goal as you are, so you can support each other and keep each other dynamic.

2.Anita Roddick

The Body Shop Inc.

In America, we have a shop in Harlem where 50 percent of the profits go into the community development, and the other 50 percent go toward the funding of a similar shop elsewhere in the United States. The pride that shop brings to the staff and local people inspired me.

What The Body Shop does successfully is use our facilities in the street and shopping centers to talk about real human issues like AIDS, recycling, human rights, and community service or to encourage people to speak out against anything they consider to be unjust. Knowing our products are symbols of social change is really encouraging.

3.Richard Melman

Lettuce Entertain You Enterprises

A number of years ago, I was interviewed by someone who was writing a book on enterprises. He asked me, “What’s the opposite of work?” I answered, “Lazy.” He started laughing and said, “Believe it or not, a lot of entrepreneurs say the same thing.”

The average person thinks the opposite of work is play, but to an entrepreneur, work is play. I think it all adds up to having fun. It’s fun to create, it’s fun to entertain, and it’s fun to make people happy with our service. When it stops being fun, I’ll stop doing it.

4.Frank Toskan

Make-Up Art Cosmeties (M.A.C)

One of the nicest things anyone ever said to me was, “I hate makeup, but I love M.A.C.” That’s what moves me on. Even people who don’t wear makeup can appreciate our company, what it stands for, its values, and the way we do business.

We work from an inverted (颠倒的) pyramid, where the customers are always at the top. Our customers inspire me and keep me going. They and our staff, not money, make me enthusiastic. If I had stayed in this business just for the money, I would have closed down years ago.

5.Kenneth Cole

Kenneth Cole Productions Inc.

You can’t be everything to everybody. Each of us has our own strengths and weaknesses. To be effective, you need to identify your strengths and concentrate on them. You’ll become more successful if you are able to channel your efforts to areas that you do best. In business, for example, if you know you are good at marketing, then give it full play. Seek help or assistance in areas that you may be poor at, such as accounting or bookkeeping. To turn your weakness into strength, consider taking hands-on learning or training.

 

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根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

If you are hungry, what do you do? Have your favorite meal and stay quiet after that? But it never lets you know, because you keep it busy thinking about your friends or favorite stars.So it silently serves your needs and never lets itself grow.When mind loses its freedom to grow, creativity gets a full stop.This might be the reason why we all sometimes think "What happens next?", "Why can't I think?"

  2  Why reading but not watching TV? It is because reading has been the most educative tool used by us right from childhood.Since it develops other aspects of our life, we have to get help from reading.

Once you read a book, you run your eyes through the lines and your mind tries to explain something to you.  3 Now this seed is unknowingly used by you to develop new ideas.If it is used many times, the same seed can give you great help to relate a lot of things which you would have never thought of in your wildest dreams!

This is nothing but creativity.  4  Within no time you can start talking with your friends in English or any other language and never run out of the right words.

So guys, do give food for your thoughts by reading, reading and more reading.  5 Go and get a book!

A.The interesting part of the book is stored in your mind as a seed.

B.Why not do some reading while you are hungry?

C.Just like your stomach, your mind is also hungry.

D.Now what are you waiting for?

E.Hunger of the mind can be actually solved through wide reading.

F.Reading can help you make more friends, too.

G.Also this makes a significant contribution to your vocabulary.

 

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