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In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players.
When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters(花名册) will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stem. The strategy (战略,策略)in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to condensate for tough times on home soil.
“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout(寻找,觅得) internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons(偶像)in-waiting. It is the ultimate(最后的,根本的) revolution — the rest of the world teaching the US how to play basketball.
1.According to the report, .
A. Michael Jordan is still playing a very important role in NBA
B. the part played by the foreign players in NBA will be great
C. Yao Ming is to play two pre-season games in NBA
D. European countries will host the 2004 NBA games
2.The underlined phrase “take China by storm” has the meaning of _______ ___.
A. NBA intends to make China its “marketing center”
B. NBA is planning to set up some training centers in China
C. there’ll be a big storm when NBA comes to China to play against the Sacramento Kings
D. the NBA’s live basket games will be broadcasted on all the TVs in China
3.What seems to be the biggest change that is happening to NBA?
A. NBA is expecting more foreign players to join the league.
B. China’s rapid development in sports affects NBA.
C. Yao Ming has taken the place of Michael Jordan.
D. The NBA will stop teaching the world how to play basketball.
4.When the writer talked of “home soil”, he was referring to _ _.
A. farms in the States B. native Americans
C. the NBA training center D. the USA
5.Which of the following can be used as the best title for the passage?
A. The Non-American Basketball Players
B. NBA Is Coming to China
C. The Foreign Ties That Bind the NBA
D. NBA Is Making Big Progress
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In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players.
When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters① will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy② in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home soil.
“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout③ internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons④in-waiting. It is the ultimate⑤ revolution — the rest of the world teaching the US how to play basketball.
Notes:
roster n. 花名册
strategy n. 战略,策略
scout vt. 寻找,觅得
icon n. 偶像
ultimate adj. 最后的,根本的
Choose the best answers according to the above:
According to the report, ___.
A. Michael Jordan is still playing a very important role in NBA
B. the part played by the foreign players in NBA will be great
C. Yao Ming is to play two pre-season games in NBA
D. European countries will host the 2004 NBA games
The underlined phrase “take China by storm” has the meaning of ___.
A. NBA intends to make China its “marketing center”
B. NBA is planning to set up some training centers in China
C. there’ll be a big storm when NBA comes to China to play against the Sacramento Kings
D. the NBA’s live basket games will be broadcasted on all the TVs in China
. What seems to be the biggest change that is happening to NBA?
A. NBA is expecting more foreign players to join the league.
B. China’s rapid development in sports affects NBA.
C. Yao Ming has taken the place of Michael Jordan.
D. The NBA will stop teaching the world how to play basketball.
When the writer talked of “home soil”, he was referring to __.
A. farms in the States B. native Americans
C. the NBA training center D. the USA
Which of the following can be used as the best title for the passage?
A. The Non-American Basketball Players B. NBA Is Coming to China
C. The Foreign Ties That Bind the NBA D. NBA Is Making Big Progress
查看习题详情和答案>>Steve Nash enjoys team success far more than personal success, and always wants to share the glory and the joy with teammates.
?? He is a self-effacing (不爱出风头的) Canadian, who grew up in hockey country. Today Steve Nash has to stand alone even if he doesn’t enjoy it. The Phoenix Sun’s point guard has to take ownership of a set of skills that sets him apart from every bigger, faster basketball player. He is considered the best basketball player in the game.
?? 31-year old Nash was named the Most Valuable Player (MVP) of the NBA on May 8, 2005. “It’s unbelievable,” he said. “It’s been a long road for me and I really enjoy playing as a team, just trying to be a good teammate. That is the only way for me to highlight what I do as a basketball player.”
?? It is the first time a Canadian has won any individual NBA honor. Of the 50 winners of the MVP award, only six have been guards: Steve Nash, Magic Johnson, Oscar Robertson, Michael Jordan, Allen Iverson, and Bob Cousy. “I’m happy for him getting the MVP, which makes us feel like we all got the MVP,” said Phoenix forward Shawn Marion.
?? He may be the only one who truly believes he can reach this level. “I always try to set goals for myself and have my own time frame to accomplish them and I never give up on anything,” he said. It is not as if Nash arrived at this point without countless hours of hard work.
?? His interests go far beyond sports and the NBA. His social conscience is such that he wore a T-shirt bearing an anti-war slogan at the NBA all-star weekend festivities in Philadelphia in 2002.
?? “A lot of great moments are when you win games with your teammates. There’s nothing like sharing something with someone else,” he said. “There is a pinnacle (顶点) of a player’s career individually. In many ways, the pinnacle of a player’s career really is defined by team wins.”
1.What does Steve Nash mean by saying the last two sentences?
A. A player’s success is decided by his / her individual efforts.
B. A player won’t succeed without a team’s support.
C. A player will succeed sooner or later.
D. A team always decides a player’s success.
2.Steve Nash feels happiest _______.
A. when he is named the Most Valuable Player of the NBA
B. when he is 30 years old
C. when he plays at the NBA all-star weekend festivities
D. when his team wins a game
3.Which of the following statements is TRUE according to the passage?
A. Nash is an American basketball player.
B. Nash is better at basketball than Magic Johnson.
C. Nash is the first Canadian winner of the MVP award.
D. Michael Jordan is the best of the six guards.
4. Which of the following is the main message that the passage wants to express?
A. Nash prefers team honor to personal honor.
B. Hard work will lead to the honor of the MVP of the NBA.
C. A Canadian can be an MVP of the NBA.
D. Setting goals is of importance to success.
查看习题详情和答案>>
In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players.
When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters(花名册) will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy(战略,策略) in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home soil.
“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout(寻找,觅得) internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons(偶像)in-waiting. It is the ultimate(最后的,根本的) revolution — the rest of the world teaching the US how to play basketball.
According to the report, .
A. Michael Jordan is still playing a very important role in NBA
B. the part played by the foreign players in NBA will be great
C. Yao Ming is to play two pre-season games in NBA
D. European countries will host the 2004 NBA games
The underlined phrase “take China by storm” has the meaning of _______ ___.
A. NBA intends to make China its “marketing center”
B. NBA is planning to set up some training centers in China
C. there’ll be a big storm when NBA comes to China to play against the Sacramento Kings
D. the NBA’s live basket games will be broadcasted on all the TVs in China
What seems to be the biggest change that is happening to NBA?
A. NBA is expecting more foreign players to join the league.
B. China’s rapid development in sports affects NBA.
C. Yao Ming has taken the place of Michael Jordan.
D. The NBA will stop teaching the world how to play basketball.
When the writer talked of “home soil”, he was referring to _ _.
A. farms in the States B. native Americans
C. the NBA training center D. the USA
Which of the following can be used as the best title for the passage?
A. The Non-American Basketball Players B. NBA Is Coming to China
C. The Foreign Ties That Bind the NBA D. NBA Is Making Big Progress
查看习题详情和答案>>In the past ten years, America’s National Basketball Association (NBA) has grown increasingly dependent on the rest of the world to supply players.
When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters(花名册) will be filled by non-Americans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy(战略,策略) in China is television. “We’ve made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two pre-season games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home soil.
“It doesn’t matter where the players come from, all the NBA teams now know that they have to scout(寻找,觅得) internationally,” said Terry Lyons, the NBA’s vice-president of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets’ Chinese centre Yao Ming — number one draft pick in 2002 — and the Detroit Pistons’ 18-year-old Serb Darko Milicic — number two overall in this year’s draft — are icons(偶像)in-waiting. It is the ultimate(最后的,根本的) revolution — the rest of the world teaching the US how to play basketball.
According to the report, .
A. Michael Jordan is still playing a very important role in NBA
B. the part played by the foreign players in NBA will be great
C. Yao Ming is to play two pre-season games in NBA
D. European countries will host the 2004 NBA games
The underlined phrase “take China by storm” has the meaning of _______ ___.
A. NBA intends to make China its “marketing center”
B. NBA is planning to set up some training centers in China
C. there’ll be a big storm when NBA comes to China to play against the Sacramento Kings
D. the NBA’s live basket games will be broadcasted on all the TVs in China
What seems to be the biggest change that is happening to NBA?
A. NBA is expecting more foreign players to join the league.
B. China’s rapid development in sports affects NBA.
C. Yao Ming has taken the place of Michael Jordan.
D. The NBA will stop teaching the world how to play basketball.
When the writer talked of “home soil”, he was referring to _ _.
A. farms in the States
B. native Americans
C. the NBA training center
D. the USA
Which of the following can be used as the best title for the passage?
A. The Non-American Basketball Players
B. NBA Is Coming to China
C. The Foreign Ties That Bind the NBA
D. NBA Is Making Big Progress
查看习题详情和答案>>