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C
What is blood? It is the red liquid which comes out of your finger when you cut it. There are bout thirteen pints(品脱) of blood in a man' s body. He can give a pint of blood at a time to
blood bank for the use of other men who may need it. A healthy body makes up one pint of bloo
quickly.
What does our blood do for us? It takes food to all parts of our bodies and takes waste awa
from them. All the parts of our bodies are made up of cells, and these cells, which are very small
all need food all the time.
The blood is like a stream. The cells take what they need out of the blood stream, as plants an fishes take their food out of water. The blood stream carries food and oxygen which it has taken up our lungs to all the cells in the body.
What makes the blood go on moving round the body in a stream? The heart sends it round.
man' s heart is about the Size of his fist. The heart is a pump. It has rooms in it with doors betwee
them. It pumps blood in and out through these doors by changing the size of the rooms so that th
doors open and shut.
The heart keeps stream of blood going all round the body and back again to itself. Everywhel the blood stream does two things: supplies the cells with food and oxygen and takes away the waste It is as if the blood kept the little fires in the cells burning and took away the ashes.
49. Blood is the_____
A. red liquid which comes from your finger B. red liquid which we can see
C. red liquid which flows in a man's body D. red cell
50. The blood in a man' s body__________.
A. makes food all the time
B. takes food to all cells in the body and takes waste away
C. supplies the cells with food and oxygen from them
D. takes waste away from the cells
51. __ makes the blood go on moving round the body in a stream.
A. The heart B. The lung C. The cell D. The pump
52. This article tells us about__________.
A. a stream of blood B. the use of the heart
C. a wonderful pump D. something about blood
C
What is blood? It is the red liquid which comes out of your finger when you cut it. There are bout thirteen pints(???) of blood in a man' s body. He can give a pint of blood at a time to
blood bank for the use of other men who may need it. A healthy body makes up one pint of bloo
quickly.
What does our blood do for us? It takes food to all parts of our bodies and takes waste awa
from them. All the parts of our bodies are made up of cells, and these cells, which are very small
all need food all the time.
The blood is like a stream. The cells take what they need out of the blood stream, as plants an fishes take their food out of water. The blood stream carries food and oxygen which it has taken up our lungs to all the cells in the body.
What makes the blood go on moving round the body in a stream? The heart sends it round.
man' s heart is about the Size of his fist. The heart is a pump. It has rooms in it with doors betwee
them. It pumps blood in and out through these doors by changing the size of the rooms so that th
doors open and shut.
The heart keeps stream of blood going all round the body and back again to itself. Everywhel the blood stream does two things: supplies the cells with food and oxygen and takes away the waste It is as if the blood kept the little fires in the cells burning and took away the ashes.
49. Blood is the_____
A. red liquid which comes from your finger B. red liquid which we can see
C. red liquid which flows in a man's body D. red cell
50. The blood in a man' s body__________.
A. makes food all the time
B. takes food to all cells in the body and takes waste away
C. supplies the cells with food and oxygen from them
D. takes waste away from the cells
51. __ makes the blood go on moving round the body in a stream.
A. The heart B. The lung C. The cell D. The pump
52. This article tells us about__________.
A. a stream of blood B. the use of the heart
C. a wonderful pump D. something about blood
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C
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to. C. To talk to. D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.
查看习题详情和答案>>C
What is blood? It is the red liquid which comes out of your finger when you cut it. There are bout thirteen pints(品脱) of blood in a man' s body. He can give a pint of blood at a time to
blood bank for the use of other men who may need it. A healthy body makes up one pint of bloo
quickly.
What does our blood do for us? It takes food to all parts of our bodies and takes waste awa
from them. All the parts of our bodies are made up of cells, and these cells, which are very small
all need food all the time.
The blood is like a stream. The cells take what they need out of the blood stream, as plants an fishes take their food out of water. The blood stream carries food and oxygen which it has taken up our lungs to all the cells in the body.
What makes the blood go on moving round the body in a stream? The heart sends it round.
man' s heart is about the Size of his fist. The heart is a pump. It has rooms in it with doors betwee
them. It pumps blood in and out through these doors by changing the size of the rooms so that th
doors open and shut.
The heart keeps stream of blood going all round the body and back again to itself. Everywhel the blood stream does two things: supplies the cells with food and oxygen and takes away the waste It is as if the blood kept the little fires in the cells burning and took away the ashes.
49. Blood is the_____
A. red liquid which comes from your finger B. red liquid which we can see
C. red liquid which flows in a man's body D. red cell
50. The blood in a man' s body__________.
A. makes food all the time
B. takes food to all cells in the body and takes waste away
C. supplies the cells with food and oxygen from them
D. takes waste away from the cells
51. __ makes the blood go on moving round the body in a stream.
A. The heart B. The lung C. The cell D. The pump
52. This article tells us about__________.
A. a stream of blood B. the use of the heart
C. a wonderful pump D. something about blood
查看习题详情和答案>>D
When I walked into the house after school, I found my dad at home.
"What are you doing home already?" I asked casually.
"Andrew, I was laid off today," he answered quietly.
I was sure he was joking. "No, you weren't. Why are you really home?"
Then I noticed his expression and realized he was telling the truth. My father has always been a hard worker and prided himself on his career. My father's unemployment created many changes in our lives. He was home all day, which meant my bed had to be made, my room cleaned up, and my homework done right after school. I would come home every day to find him at the computer searching for jobs. I began to notice how down he seemed, and how losing his job had affected his self-esteem (自尊心), though he tried to be optimistic. He asked my brother and me to spend less money. I gave up my allowance（零用钱）, which even though it wasn't much, felt like the right thing to do. I also found a part-time job.
After several difficult months of searching, my dad decided to go in a totally different direction. He explained that he never wanted to be laid off again, so he was going to start his own business. Day by day, I watched him build it, and I admired how much time and energy he devoted to it.
One evening I asked if he needed help. "Only if it doesn't interfere（打扰，妨碍） with school," he said, which sounded like a yes.
I showed up at his office the next afternoon, and most afternoons after that for two months. I always knew he was a hard worker, but watching him in action really influenced me. Although this was one of the worst experiences for our family, it taught me a lot about dealing with adversity. Now I know that through creative problem-solving, I can always find Plans, ask for help, and take risks.
54．When the father was laid off, he ________.
A．was angry with his boss B．didn't care about it at all
C．couldn't accept the fact easily D．was as happy as usual
55．We can know from the passage that ________.
A．it was not easy for the father to find a new job
B．the father asked his sons to give up their allowance
C．the father found a good job when he changed his direction
D．Andrew and his brother helped his father set up his business
56．The underlined word "adversity" in the last paragraph probably means .
A．poor feelings B．bad situations C．low spirits D．old ideas
57．What has Andrew learned from his father?
A．The spirit of creative problem-solving. B．The skills of surfing the Internet.
C．The experience of saving money. D．The rich business skills.
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